Ashley Morrison's Blog

October 4, 2014

Selling the dream.

Wagon packed…
Land Rover loaded up
.. as we were heading down to shoot in County Westmeath near Athlone this week, at the Hodson Bay Hotel – after getting a request to produce 4 images for them to use to help market & advertise their place.

The first was to be the penthouse suite set-up as a honeymoon suite, as promoting weddings was top of their list.

So having arrived the evening before, we talked things over with their marketing people once again – and it was at that point we decided to go for something a bit different to what we had originally planned, after Marie here thought this…
Marie standing on the balcony of Penthouse suite at the Hodson Bay Hotel
.. would make for a great bridal shot!

What was she thinking!!“, I hear you say.

Well, it involved getting up very early the next following morning…
Sunrise over Hobson Bay
.. and then waiting for the sun to rise.

So while Claudio – our assistant for the day, who we had only contacted the day before via the Photography Ireland forum – stood in…
Claudio Salviato
.. I set-up the camera and started to light it as best I could, while keeping my fingers crossed.

As timing was going to be everything here – as we watched the sun rising…
Sunrise over Hobson Bay
.. the bride appeared…
Model arrives
.. and so it was all hands on board…
All hands on board
.. as I knew this golden light or ‘first light’ as it’s sometimes called, wouldn’t last for more than a couple of minutes.

Bride standing on the balcony of Penthouse suite at the Hodson Bay Hotel which is situated on the shores of Lough Ree near Athlone in Ireland.
.. but so too was the view…
Sunrise over Hobson Bay
.. which at the end of the day was very much their unique selling point – as that was amazing too.

“Sometimes you sell the sizzle, sometimes you sell the steak”

Is an old saying in the Advertising world – so I decided to add some sizzle…
Bride standing on the balcony of Penthouse suite at the Hodson Bay Hotel which is situated on the shores of Lough Ree near Athlone in Ireland.
.. which Marie when she saw it later emailed me to say: 

Wow wow wow wow 🙂 🙂 🙂 🙂

 .. and Aidan from the hotel called ‘stunning’ & ‘iconic’

As this was about selling the dream – which is actually real, even if one may never be able to capture it quite like this wink

More to follow – as this was to be a long day – but what a start, so I’ll leave it at that for now, as it was time for some breakfast.

Cheers from Marie, Claudio & me at the Hodson Bay Hotel, which as you can see…
The penthouse accommodation page on the Hodson Bay Hotel's website.
.. now really is situated on the shores of Lough Ree near Athlone in the ​Irish county of Westmeath Smile


  1. […] Anyway, the following morning we were in the new wing of their hotel… .. where we had already shot a few of their bedrooms before – and it was were we shot the Bride on the balcony too, which I talked about shooting here: Selling the dream. […]

    Pingback by With & Without. | Ashley Morrison's Blog — November 7, 2015 @ 9:30 am | Reply

  2. Very nice job and great day too.

    Comment by Miguel Angel — November 15, 2014 @ 1:59 am | Reply

  3. No visible sign of selections, cutting, or pasting. Such a professional job on replacing the background, Ashley. I’ve noticed on several of your images this is something you’re particularly careful about. Wouldn’t have noticed at all had you not revealed this secret =). Thank you for sharing!

    Comment by Leo Cai — October 10, 2014 @ 6:57 am | Reply

    • One of the differences between creating an image and just taking a picture 🙂

      Comment by Ashley Morrison — October 10, 2014 @ 7:47 am | Reply

  4. Great post and an amazing job Ashley

    Comment by Marie — October 4, 2014 @ 2:28 pm | Reply

  5. Beautiful images!

    Comment by Jamie — October 4, 2014 @ 10:31 am | Reply

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