Ashley Morrison's Blog

April 1, 2018

Unstoppable Force

Filed under: Publish work — Ashley Morrison @ 5:22 pm

Is the title of our latest published work which is on the cover plus in the May 2018 issue of Ireland’s Homes Interiors & Living magazine…
The cover plus pages 66 to 79 in the May 2018 issue of Ireland's Homes Interiors and Living magazine featuring Peggy and Phil Bell's townhouse which overlooks Ballyholme Bay in the County Down town of Bangor.
.. on pages 56 to 69 – featuring Peggy and Phil Bell’s townhouse which overlooks Ballyholme Bay in the County Down town of Bangor.

”When Peggy saw an elegant terraced house overlooking the sea, she knew it had to be hers. So with the right mindset, she went about making it happen.”

Which I talked about shooting here: Black Friday.

So congratulations to Phil and the unstoppable force Peggy here…
Peggy Bell
.. for making it into this beautifully printed interiors and lifestyle magazine; as well as making it onto the cover too – from Sean, Dianne & me

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February 27, 2018

Coastal Cool.

Is the title of our latest published work on the Cover plus in the April 2018 issue of Ireland’s Homes Interiors & Living magazine…
The cover plus pages 56 to 69 in the April 2018 issue of Ireland's Homes Interiors & Living magazine featuring Marie & Alan McMillen's renovated 1960's home near Holywood in County Down.
.. on pages 56 to 69 – which features Marie and Alan’s renovated 1960’s house near Holywood in County Down.

“Marie transformed a dated mid-century home in Holywood using lots of weatherboarding, tongue & groove panelling and a crisp palette of blues and whites.”

Which I talked about shooting here: Natural direction of light and here: Left or Right, a few years ago.

So congratulations once again to Ms Coastal Cool here…
Marie McMillen
.. for making it into Ireland’s largest selling monthly interiors and lifestyle magazine, as well as making it onto the cover too Wink.

January 26, 2018

Neat Fit.

Filed under: Publish work — Ashley Morrison @ 5:34 pm
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In Homes & Gardens magazine…
Page 154 in the February 2018 issue of Homes & Gardens magazine.
.. on page 154, this otherwise wasted space beneath the stair return…
Shoes under the staircase in Charlotte Hamel's modern apartment in Dublin.
.. has been put to good use as a display area for shoes in this apartment – which we talked about shooting here: A wee touch of France in Ireland.

So “Way to go” Charlotte…
Charlotte Hamel.
.. for that very neat fit – in Britain’s oldest decorating magazine that showcases classic design that stands the test of time – from Marie & me

November 6, 2017

We’re having a white Christmas.

Filed under: Publish work — Ashley Morrison @ 4:23 pm
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Is the title of our latest published work in the December 2017 issue of Your Home magazine…
Pages 88 to 91 of the December 2017 issue of Your Home magazine featuring Amanda and Keith Holly's renovated double fronted mid terrace house in Belfast at Christmas.
.. on pages 88 to 91 – which features Amanda and Keith Holly’s Victorian townhouse in Belfast.

“Amanda and Keith Holly stripped a Victorian townhouse to the brick to create their romantic, shabby chic home from scratch.”

Which I talked about shooting here: Belated Christmas.

So congratulations to both Keith and Amanda here…
Amanda with her children in their Victorian townhouse in Belfast at Christmas.
.. as well as to her sons Bailey and Oliver too, for making it into this top selling national magazine – which is filled with great ideas to make this Christmas year your best ever.

So from Marie, Mandi & me – we wish you all a very merry white Christmas smile.

August 31, 2017

Elegant Transformation.

Is the title of our latest published work in the October 2017 issue of Ireland’s Homes Interiors and Living magazine…
The cover plus pages 82 to 93 in the October 2017 issue of Ireland's Homes Interiors and Living magazine featuring Emma and Graham Cooper's Victorian semi in Belfast.
.. on pages 82 to 93 plus on the Cover too – which features Emma and Graham Cooper’s Victorian semi detached house in Belfast.

“By restoring, re-purposing and re-imagining Graham and Emma turned a ‘house of horrors’ in Belfast into an elegantly practical home.”

Which I talked about shooting here: Like something you would see in a magazine.

So Congratulations once again, to both Graham and Emma here…
Emma Cooper in the sitting room of her Victorian semi in Belfast.
.. for not only making it into this beautifully printed top selling Irish magazine – but more importantly, for making it onto the Cover too.

So from Marie, Mandi & me – way to go you two, for this Elegant Transformation smile.

July 15, 2017

American homes inspired my look.

Filed under: Publish work — Ashley Morrison @ 4:38 pm
Tags: , , , ,

Is the title of our latest published work in the August 2018 issue of Good Homes magazine…
Pages 78 to 85 in the August 2017 issue of Good Homes magazine featuring Marie and Alan (McMillen) McKernan's renovated 1960's house near Holywood in County Down.
.. on pages 78 to 75 – which features Marie and Alan’s renovated 1960’s house near Holywood in County Down.

“Holidays in Massachusetts prompted Marie to transform her dated mid-century house in Northern Ireland into a elegant period-style property.”

Which I talked about shooting here: Natural direction of light and here: Left or Right – almost 3 years ago.

So congratulations to both Alan and Marie here…
Marie McMillen on the balcony of her renovated 1960's house near Holywood in County Down.
.. for making it into another top-selling National magazine – as I’d say ‘your look’ here…
The kitchen in Marie and Alan McMillen's renovated 1960's house near Holywood in County Down.
..will inspire many throughout the UK and even in American too Wink.

From me @ ampimage.com

June 10, 2017

Our story behind the story.

The Dylan Hotel…
Screen shot of the Property News page on the Business World's website about the Dylan Hotel unveiling a €10m investment with 28 new bedrooms.
.. in Baggot Street yesterday…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. officially unveiled a €10 million renovation…
One of the first pictures taken in the Delux room at the Dylan Hotel in Dublin.
.. with the addition of 28 new guest bedrooms…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. the creation of 15 hotel industry jobs…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. and multiple interior updates to the building.

The hotel (formerly the Nurses’ Home for the Royal City of Dublin Hospital) has…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. been in operation for just over ten years…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. and began renovations in August 2016.

The development of the Victorian property has seen its 44 deluxe bedrooms…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. offering extended to include an additional 28 guestrooms…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. within the existing building.

The significant investment and development of the Irish owned Dylan Hotel…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. has created a further 15 job positions…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. including roles for Front of House, Chefs and in Sales. Throughout the renovation…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. process 50 jobs were created by the building project…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. from local architects, builders…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. and craftsmen.

Speaking at the Dylan Hotel yesterday, Managing Director, Gráinne Ross said,

“We are delighted to celebrate a decade of the Dylan Hotel being in business and officially unveil our new bedrooms and renovations. Our guests are at the heart of our business and we are excited to reveal our new rooms as we enter the next decade.”

She added,

“Thanks to our customers, the hotel has gone from strength to strength…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. and the latest renovation is a marker of how far we have come over the past ten years. We’d like to thank everyone involved…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. for their continued support…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. and look forward to welcoming new and returning guests…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. to the Dylan Hotel in the coming months.”

Written by Robert McHugh @ www.businessworld.ie on the 9th June 2017.

Images by Dianne, Claudio & me…
The Delux room at the Dylan Hotel in Dublin.
.. @ ampimage.com on the 6th June 2017.

Creating images to tell the story behind the story… just for you smile

May 9, 2017

Creature Comforts.

Is the title of our latest published work in the June 2017 issue of Ireland’s Homes Interiors and Living magazine…
The cover plus pages 66 to 79 in the June 2017 issue of Ireland's Homes Interiors & Living magazine featuring Lesley and Lindsay Anderson's cottage style bungalow near Portaferry in County Down.
.. on pages 66 to 79 plus on the Cover too – which features Lesley and Lindsay’s cottage style bungalow near Portaferry in County Down.

“Lesley and Lindsay longed to be back in the countryside when they happened to come across the perfect site in Portaferry with plans already in place. They knew instantly it was perfect for them.”

Which I talked about shooting here: Green door – almost 2 years ago to the day.

So Congratulations to both Lesley and Lindsay here…
Lindsay Anderson outside her cottage style bungalow near Portaferry in County Down.
.. for making it into this top selling Irish magazine – but more importantly, I like to say a HUGE Congratulations to Lexie here…
The living room in Lesley Anderson's cottage style bungalow near Portaferry in County Down.
.. for once again being the Cover girl, who is clearly enjoying her Creature Comforts too smile

From Marie, Mandi & me @ ampimage.com

April 4, 2017

Flexible Family Living.

Is the title of our latest published work in the May 2017 issue of Ireland’s Homes Interiors and Living magazine…
The cover plus pages 66 to 79 in the May 2017 issue of Ireland's Homes Interiors and Living magazine featuring Anna and Jamie McMinnis' contemporary detached house which overlooks the County Down town of Holywood and Belfast Lough.
.. on pages 66 to 79 plus on the Cover too – which features Anna & Jamie’s contemporary detached house which overlooks the County Down town of Holywood and Belfast Lough.

“With a growing family in mind, Anna and Jamie bought this architecturally designed home in Holywood with its spectacular views of Belfast Lough and child-friendly garden.”

Which I talked about shooting here: Overlooking Belfast Lough.

So just want to say a huge Congratulations to both Jamie and Anna here…
Anna McMinnis in the living room area of her contemporary detached house which overlooks the County Down town of Holywood and Belfast Lough.
.. for not only making it into this top selling Irish magazine but for also making it onto the cover too – from Marie, Claudio, Mandi & me @ ampimage.com

March 4, 2017

Interested in this project.

One of the most commonly asked questions on the forums by other photographers these days is: “How much should I charge?”.

Never an easy one to answer, because there is no Rule Book to say: “This is how much you should charge” – and since you don’t actually need to charge anything, then you could say: “Just pick a number that you think is fair”.

The client would then say: “Is that your best price”, to which you would reply: “No, a better price would be twice that amount” wink.

Seriously though – trying to put a price on something that doesn’t even yet exist (except possibly in your client’s mind) isn’t easy.
Especially as there are more than 100 different ways to shoot any subject – from quick snap-shots using just a basic camera system, through to full production staged shots using larger format camera systems, lights, models, stylists, etc, etc.

Anyway, today I’m going to talk about one which I recently quoting on, just to let you see why the above question about “How much should I charge?”, isn’t an easy one to answer – even for someone like me, after 30 years of trying to answer that question, each time a new client asks for a price.

The original email from the client basically informed me, that they were currently redesigning their website and were therefore in need of some new photography, of all areas of their hotel – and they wanted to know if I would be interested in this project.
To which I replied:

“Good to hear from you – and yes we would be very interested in helping you with this project.

So as a first step, if you could let me know the number of images that you would like us to produce and then provide you with afterwards, I could send you through a quote based on that information.”

And so they sent me through their ‘wish list of shots’ – with a note to say that it would be great to get a price this, which they could then “review and revise if necessary”.

And so based on that information, I sent them this quote:
To produce and then provide 30 images of various rooms & areas for exclusive use for:- Worldwide web & promotional emails. Period of use: 2 years. Territory of use: Internet.

Which as you can see, is for the use of these images (which don’t yet exist) in 1 media for 2 years in 1 region – i.e. it’s the amount that I’d like to be paid, should I produce & then provide them with 30 images here, that they would then want to use for ‘standard use’ – which I would refer to as my Base Usage Rate (BUR).

So 30 x my BUR = the Total.
Which would be my usual starting point when it comes to negotiating the fee beforehand, as this would be like the minimum amount that I’d like to be paid, rather than the maximum amount that I’d like to be paid wink.

To which they thanked me for – and then asked “would it be possible to revise this quote to cover 70 images” – and also asked “if I offered a price for full rights without an annual licensing fee.”

Which naturally made me smile, as that would be a bit like asking them what the fee would be for 1 nights B&B for 30 people – and then saying how much would it be for 70 people to stay for as long as they liked and use all of the hotel’s other facilities too as much as they liked wink.

Anyway, based on that information, I sent these 2 Quotes to let them see what the fee would be for 70 images first – for 2 years web use…
To produce and then provide 70 images of various rooms & areas for exclusive use for:- Worldwide web & promotional emails. Period of use: 2 years. Territory of use: Internet.
.. and for unlimited years web use…
To produce and then provide 70 images of various rooms & areas for exclusive use for:- Media use: Worldwide web & promotional emails. Period of use: 10+ year. Territory of use: Internet.
.. which as you can see is: 70 x my BUR+% for the additional use = the Total.

So the overall price naturally increased due to them wanting me to not only provide them with more images here but also because they would want to able to use the image for a lot longer too.
(In other words, I’m also taking into account here, that these images would need to be better than just good enough for them to want to use for a few years here – hence the +% to cover what that may cost me, as producing better images will obviously cost me more.)

I also then sent them 3 more Quotes – this one was for me to provide them with 70 images, for 1 years use in All media…
To produce and then provide 70 images of various rooms & areas for exclusive use for:- Media use: Ambient, Billboards, Brochures, Magazine ads, Newspaper ads, Point of sale, Television, Poster, Press, Direct Mail, Worldwide web & promotional emails. Period of use: 1 year. Territory of use: UK & Ireland plus on the Internet.
.. plus this one for 3 years use in All media…
To produce and then provide 70 images of various rooms & areas for exclusive use for:- Media use: Ambient, Billboards, Brochures, Magazine ads, Newspaper ads, Point of sale, Television, Poster, Press, Direct Mail, Worldwide web & promotional emails. Period of use: 3 years. Territory of use: UK & Ireland plus on the Internet.
.. and this one is for 10+ years use in All media…
To produce and then provide 70 images of various rooms & areas for exclusive use for:- Media use: Ambient, Billboards, Brochures, Magazine ads, Newspaper ads, Point of sale, Television, Poster, Press, Direct Mail, Worldwide web & promotional emails. Period of use: 10+ years. Territory of use: UK & Ireland plus on the Internet.
.. throughout the UK & Ireland plus on the Internet.

Where once again as you can see, the overall price has increased quite a bit from the original Quote – as I’m now talking about the maximum amount, rather than the minimum amount, that I’d like to be paid here smile.

And so now I wait to hear what they have to say – because this is the part that will actually determine what I can afford to do or even think of doing here – as I know there are more than 100 different ways to shoot any subject.

So in a way, this is me simply trying to find out from them at this stage, ‘how good’ do these images actually need to be!

In other words:

Do these images just need to be ‘good enough’ for them to want to use on their website for a few years OR do they need to be ‘good enough’ for them to want to use them for the next 10 years in various printed media as well as on their website too?

Because producing some images that would be fine to use on their website for a few years, wouldn’t cost as much to produce as the sort of images that they would still be wanting to use in 10 years time, in various printed media as well as on their website – and so it’s this information that I would be taking into account at this stage – as I want to be sure that I’m able to afford to do what I’m possibly going to need to do here, to enable me to provide them with what they are saying they need at the end of the day.

Because instead of it just being 3 or 4 days job here (my BUR), it could in fact now be weeks of work – especially if they are wanting these images to be very good, rather than just good enough for now. And on top of the extra time that I may have to spend on this project, I may also need to hire a team of people to help me here – and so it would be the +% part on top of my Base Usage Rate figure here, that I would then be using to pay for all of these additional things that I may need, hence the BUR+% figure.

And so there you have it – that is the ‘first step’ as far as I’m concerned – because I am interested in this project; however like I said before, I know there are more than 100 different ways to shoot any subject. So before we go any further, I first need to know if they would be willing to pay the amount that I would like to be paid here, should I successfully manage to provide them with what they would like.

Which will hopefully help answer the question that many ask, i.e. “How much should I charge?” – because as you can see, a lot depends on what the client is actually asking you to provide them with afterwards – as it’s that information that you need to take into account beforehand – which could actually change at any point on time, like it did here – after I had first quoted them a price for me to produce and then provide them with some images, for them to use for 2 years on their website, as opposed to some images for them to use for 10+ years in All media.

And which after seeing the final results, could actually change again – because remember, these images that we are talking about here, don’t yet exist – which means they could look amazing or they may not – and so it’s like I’m saying to them here: “Well if they do look amazing, then the fee would be more than if they don’t.”.

So in summary:

If the images that I produced here, were of no use to man or beast, then I wouldn’t expect them to pay me anything. However, if the images that I produced here, were the sort of images that they would want to use a lot, then I would expect to be paid accordingly.

Which I’d see as being the only fair way to do this – especially since these images don’t yet exist and may never exist unless we can first reach an agreement over what the fee would be for the Rights to use them afterwards.

Thereby putting the horse in front of the cart, rather than the other way around – because I know there are more than 100 different ways to shoot any subject smile.

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