Ashley Morrison's Blog

November 28, 2016

Black Friday sale.

As we approach the end of another year, it was time to take advantage of the 50% off ‘Black Friday’ sale over the weekend smile.

So some new books have been printed…
A book called Irish Hotels by Ashley Morrison.
.. which even includes the work we did at Straffan House last week…
The dining room in Straffan House at The K Club near Straffan in County Kildare.
.. which I plan to write about later on this week – so watch this space, as that was a totally amazing shoot smile.

Anyway, Irish Hotels is a large format coffee table book containing a collection of hotel images created by me and my team over the past few years in Ireland – which I’m thinking should make for a very nice Christmas present, as well as hopefully help kick start the new year wink.

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November 7, 2015

With & Without.

Filed under: Work Rest & Play. — Ashley Morrison @ 9:30 am
Tags: , , , , , ,

Buying online is now the way a lot of people shop and even hotels will say that is the same for them too – so we were back at the Hodson Bay Hotel this week, to shoot their various bedrooms this time – so as to let their guests see what they will be getting for their money, should they choose one type of room rather than another.

So loaded the gear I thought we’d need to use onto one of their trollies…
Behind the scenes during the bedroom shoot at the Hodson Bay Hotel near Athlone in Ireland.
.. and while I set-up the camera…
Behind the scenes during the bedroom shoot at the Hodson Bay Hotel.
.. Marie & Sinéad discussed what they felt would be needed here…
One of the first pictures taken in the standard double bedroom at the rear of the Hodson Bay Hotel near Athlone.
.. to make this ‘Standard double’ bedroom at the rear of the hotel look even more appealing.

So while Sinéad kept a close eye on what was appearing on the screen…
Behind the scenes during the bedroom shoot at the Hodson Bay Hotel.
.. Claudio worked on the lighting – and Marie, as usual, worked her magic – which ended up looking like this…
Standard double bedroom at the rear of the Hodson Bay Hotel.
.. after some minor tweaks.

Then it was across the hall to shoot this room…
One of the first pictures taken in the Lakeview double bedroom at the rear of the Hodson Bay Hotel.
.. which they call the ‘Lakeview double’ – as one of the hotel’s unique selling points, is that it is stunningly situated on the shores of Lough Ree.

So while Claudio set-up the light outside…
Behind the scenes during the bedroom shoot at the Hodson Bay Hotel.
.. Marie and I worked away once again inside – while Sinéad kept a close eye on the images that were appearing on the screen…
Behind the scenes during the bedroom shoot at the Hodson Bay Hotel.
.. and the result was this…
Lakeview double bedroom at the Hodson Bay Hotel.
.. after we all had finished doing our different things.

Next was the ‘Lakeview twin’ bedroom…
One of the first pictures taken in the Lakeview twin bedroom at the Hodson Bay Hotel.
.. which was very similar – bar the fact that it was slightly larger and had two beds rather than just one.

So while I snapped away from the doorway…
Behind the scenes during the bedroom shoot at the Hodson Bay Hotel.
.. Sinéad here…
One of the first pictures taken in the Lakeview twin bedroom at the Hodson Bay Hotel.
.. and Marie too, made sure that what was in front of the camera looked tickety-boo.

Not sure why I looked so worried here…
Behind the scenes during the bedroom shoot at the Hodson Bay Hotel.
.. as the final result…
The Lakeview twin bedroom at the Hodson Bay Hotel.
.. looked great – although I do remember there was some debate over the flowers and lamp on the corner, so I shot it with & without…
The Lakeview twin bedroom at the Hodson Bay Hotel.
.. to be sure to be sure 🙂

The last of the rooms in the original section of the hotel was this…
One of the first pictures taken in the Family bedroom at the Hodson Bay Hotel.
.. which they called the ‘Family bedroom’.

What did we do before digital, I hear you say – well lots of polaroids were used – but now, of course, we all just look at the screen…
Behind the scenes during the bedroom shoot at the Hodson Bay Hotel.
.. as Marie looks at what she needs to do, while I look at what I need to do.

Anyway, being November means the light at 4pm was now fading fast…
Behind the scenes during the bedroom shoot at the Hodson Bay Hotel.
.. so I knew we had to keep moving here – but there was a problem…
One of the first pictures taken in the Family bedroom at the Hodson Bay Hotel.
.. as we could only see 2 beds, due to the middle double bed being about 6 inches higher than the two single beds on either side of it.

So yes Claudio, you will need to put a light outside that window…
One of the first pictures taken in the Family bedroom at the Hodson Bay Hotel.
.. which wasn’t so easy to do this time – as we were too high up for the lighting stands to be of any use, and there wasn’t a room above us neither – but we will come to that in a minute, as first, we needed to change the beds around.

“Where there’s a will there’s a way”, as they say – so the beds were moved and then once again, thanks to the what can now be done with a digital system – Claudio stepped in to light the room…
One of the first pictures taken in the Family bedroom at the Hodson Bay Hotel.
.. using the boom arm out the window this time.

And the final result…
The Family bedroom at the Hodson Bay Hotel.
.. after spending a bit of time in front of the computer to bring it all together.

Anyway, the following morning we were in the new wing of their hotel…
Behind the scenes during the bedroom shoot at the Hodson Bay Hotel.
.. where we had already shot a few of their bedrooms before – and it was where we shot the Bride on the balcony too, which I talked about shooting here: Selling the dream.

So this time it was just what they called the ‘Retreat Standard’ bedrooms that we needed to show – one at the rear…
One of the first pictures taken in the Retreat Standard bedroom at the Hodson Bay Hotel.
.. so more studying the screen…
Behind the scenes during the bedroom shoot at the Hodson Bay Hotel.
.. which resulted in this…
The Retreat Standard bedroom at the rear of the Hodson Bay Hotel.
.. followed by a quick change…
One of the first pictures taken in the Retreat Standard bedroom at the Hodson Bay Hotel.
.. which results in this…
The Retreat Standard bedroom at the front of the Hodson Bay Hotel.
.. to show what the same room would look like on the lakeside​ – as that view of Lough Ree is pretty stunning.

With & without a view, as that is the thing that will make a big difference to what their customers will be willing pay them here for the use of a room – which is a bit like me saying: With & without my team – as that is the thing that will make a big difference here too, as to how much my clients will be willing to pay me for the use of my images wink

Anyway, that was it – time to pack the wagon…
Behind the scenes during the bedroom shoot at the Hodson Bay Hotel.
.. as we were all bedroomed out, in more ways than one Smile​

So just like to say a big thanks to everyone at the hotel who was involved here, and especially to Sinéad for putting up with us all once again – from Marie, Claudio & me @ ampimage.com near the Irish town of Athlone.

Cheers,
Ashley.

October 4, 2014

Selling the dream.

Wagon packed…
Land Rover loaded up
.. as we were heading down to shoot in County Westmeath near Athlone this week, at the Hodson Bay Hotel – after getting a request to produce 4 images for them to use to help market & advertise their place.

The first was to be the penthouse suite set-up as a honeymoon suite, as promoting weddings was top of their list.

So having arrived the evening before, we talked things over with them again and decided to go for something a wee bit different to what we had originally planned, after Marie here…
Marie standing on the balcony of Penthouse suite at the Hodson Bay Hotel
.. thought this would make for a great bridal shot.

What was she thinking, I hear you say – well it involved getting up very early the next following morning…
Sunrise over Hobson Bay
.. and then wait for the sun to rise.

So while Claudio here – our assistant for the day, who we only contacted the day before via the Photography Ireland forum – stood in…
Claudio Salviato
.. I set-up the camera and started to light it as best I could, while keeping my fingers crossed.

As timing was going to be everything here – as we watched the sun rising…
Sunrise over Hobson Bay
.. the bride appeared…
Model arrives
.. and so it was all hands on board…
All hands on board
.. as I knew this golden light or ‘first light’ as it’s sometimes called, wouldn’t last for more than a couple of minutes.

Beautiful…
Bride standing on the balcony of Penthouse suite at the Hodson Bay Hotel which is situated on the shores of Lough Ree near Athlone in Ireland.
.. but so too was the view…
Sunrise over Hobson Bay
.. which at the end of the day was very much their unique selling point – which was amazing too.

“Sometimes you sell the sizzle, sometimes you sell the steak”

Is an old saying about Advertising photography – so I decided to add some sizzle…
Bride standing in the balcony of Penthouse suite at the Hodson Bay Hotel near Athlone in Ireland.
.. which Marie when she saw it later emailed me to say: 

Wow wow wow wow 🙂 🙂 🙂 🙂

 .. and Aidan from the hotel called ‘stunning’ & ‘iconic’

As this was about selling the dream – which is actually real, even if one may never be able to capture it quite like this wink

More to follow – as this was to be a long day – but what a start, so I’ll leave it at that for now, as it was time for some breakfast.

Cheers from Marie, Claudio & me at the Hodson Bay Hotel, which as you can see…
The penthouse accommodation page on the Hodson Bay Hotel's website.
.. now really is situated on the shores of Lough Ree near Athlone in Irish county of Westmeath Smile

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