Ashley Morrison's Blog

September 11, 2016

The Exchange.

I’ve talked about Licensing here: Base Usage Rate – which is basically where one agrees beforehand, to hire oneself to do the work first, and then you ask your client (or clients) to paid you (when you go to invoice them afterwards) for the Rights to use that work (that you obviously own, after you have created the images).

So in away, this is a bit like agreeing to sell them ‘Stock images’ afterwards – all be it ones which you knew before you took them or produced them or even created them, that they would want to use them… as well as what they wanted to use them for, how long, etc, etc.

And I’ve talked about agreeing to do work made for hire here: A ‘Work Made For Hire’ type of agreement – which is basically where ones asks their client beforehand, to pay you for not only ‘your time’ to do whatever work it is that they wanted you to do for them, but also cover all of the other expenses too (like cameras, lights, lenses, computers, etc, etc) – so as you can then do whatever work it is, with that gear that they want you to use, during the time period that they have agreed to pay you for.

Both of these types of agreements can work well for both parties, as far as I’m concerned – as they are both pretty clear-cut and therefore easy to understand.

Today however I’m going to talk about The Exchange agreement – which is basically where one asks the client beforehand, to agree to pay you for your time to do the work (and possibly something towards your out-of-pocket expenses too) in exchange for the Rights to use any work that you do.
Which sounds straight forward enough – and is, so long as neither party asks to many questions and everyone just expects that once the invoice is paid, that’s it.
So the photographer gets what they want (which is to be paid for their time & expenses) and the client gets what they want (which is some images for them to use).

Which means everyone is happy smile

Happy that is, until like I said about, one or other parties starts to question what exactly the deal is or was here. For example, did the photographer agree to All Rights here (meaning the client would now own the Copyright) OR was it just for the Rights to use the work in All media for an Unlimited period of time throughout the World (meaning the photographer would still own the Copyright, but the client could use the images for as long as they liked, in anyway that they wanted to, etc, etc) Or was it for the Rights to use the work for less than this ?

And are we talking about Exclusive use here (meaning only this client can use the images) or are we talking about Non-exclusive use here (meaning others could also use these images too, including this clients competitors) ?

So what’s the deal ?

For example, the client agrees beforehand, to pay you £700 afterwards, for ‘your time & expenses’ to do have done the work – and in exchange for that, you would agree to hire yourself to do the work first (which is why you would then naturally own it) and you would then grant them or give them what ??
Because it’s obviously not going to be ‘your time & expenses’ that you are going to be giving them here, even though that is what you have actually asked them to pay you for or what they have agreed to pay you for – so it’s what you are going to be giving them in exchange for paying you for this, that needs to be made clear here… before any work is done.

Or may be you don’t need to actually give them any images at all here – because if you were to pay a Musician for example, for their time & expenses, they wouldn’t automatically give you a copy of the music that they played, for you to use afterwards !!

Or if they where only prepared to pay you £400 here, instead of £700, then what would the deal be ?

Or if after seeing the final results, they said that they didn’t want to use any of the images (because they were all basically useless), then what would the deal be ?

Or what if they decided to use them for the next 10 years, rather than asking you back each year to shoot more – which you were banking on – then what would the deal be ?

Or which would you say is better: an image that only took you 5 minutes to produce that they wanted to use for the next 5 years in multiple media OR an image that took you 5 hours to produce that they only wanted to use for a few weeks in one media ?

And do you think the client would agree, i.e. the better image is always the one that they have to pay you more for, rather than the one that they would want to use more ??

In other words, does it actually matter what the images look like or how good they are or even if there are any images at all here !!

More questions than answers – many of which I would find hard to answer – which is why I wouldn’t recommend this type deal to anyone – even though I’m aware The Exchange deal is probably one of the most common type of agreements that is use by photographers, especially by those who are just starting out – because at first it seems to be a very simply deal, which it is, so long as as neither party asks to many questions and everyone just expects that once the invoice is paid, that’s it wink

September 4, 2016

Forward thinking.

With a shoot coming up a few weeks time, which will mean not only travelling with Dianne & Claudio, but also with all my gear as well as theirs – then it was time to think about how I could put more stuff up on top of the wagon – without spending more than I needed to or putting a roof-rack up there that couldn’t be easily removed by me (on my only) once I was back at the base.

I already have 4 roof bars for the Land Rover – which I bought a few years ago to carry 8×4 sheets of plywood and insulation boards – so at first I considered just using a sheet of marine plywood – which when everything would have been put on top of it and strapped down, would have worked fine.

However, I thought, what about when all the gear is of it – how will I then make sure that it doesn’t fly off ?

Anyway, after having looking once again at all the various roof racks available for this type of Land Rover by various companies throughout the UK – including the beautiful Highlander roof rack by Safety Devices (which neatly follows the profile of the vehicle’s roof), which I absolutely love the look of – I finally decided to call in to see the guys at Coates Engineering, one day after going for my daily swim at the Bangor Aurora Aquatic and Leisure Complex – which is were I tend do a lot of my ‘forward thinking’ these days, as I remember those wonderful days in the past, when I was actually able to swim more than 100 metres without having to stop to catch my breath wink

Anyway, this was the result…
A 6' x 4' sheet of galvanised steel mesh bolted on to the roof bars of the Land Rover.
.. which is a 6′ x 4′ sheet of galvanised steel mesh – which they designed some bolts for, as seen here…
A 6' x 4' sheet of galvanised steel mesh bolted on to the roof bars of the Land Rover.
.. to hold it to the roof bars…
A 6' x 4' sheet of galvanised steel mesh bolted on to the roof bars of the Land Rover.
.. from underneath…
A 6' x 4' sheet of galvanised steel mesh bolted on to the roof bars of the Land Rover.
.. which is then held in place from above by this little plate…
A 6' x 4' sheet of galvanised steel mesh bolted on to the roof bars of the Land Rover.
.. and squared of at the back to prevent me from catching it as I push the cases up there…
A 6' x 4' sheet of galvanised steel mesh bolted on to the roof bars of the Land Rover.
.. as some of them are quite heavy.

Perfect…
A 6' x 4' sheet of galvanised steel mesh bolted on to the roof bars of the Land Rover.
.. and I think it looks pretty good to, after I painted it black, since image is everything after all wink

So there you have it – a very simple and cost-effective solution in the end – which simply means we are now already to go, on our next exciting adventure smile

September 3, 2016

A huge project didn’t faze me.

Is the title of our latest published work in the October 2016 issue of Style at Home magazine…
Pages 16 to 26 in the October 2016 issue of Style at Home magazine featuring Jillian Espey's former Fisherman's Cottage in the County Down village of Groomsport.
.. on pages 16 to 26 – which features Jillian Espey’s former Fisherman’s Cottage in the County Down village of Groomsport.

“Jillian, 36, saw beyond her old property’s disrepair and transformed it into a stylish seaside cottage.”

Which I talked about shooting here: Everyone sees things differently and sees different things – at the start of this year.

So just want to say a Congratulations to Jillian here…
Jillian Espey at the dining table in the kitchen of her former Fisherman's Cottage in the County Down village of Groomsport.
.. for making it into this national magazine which is full of stylish homes and ideas – from Marie, Mandi & me @ ampimage.com

September 2, 2016

Calm restored.

Is the title of our latest published work in the October 2016 issue of 25 Beautiful Homes magazine…
Pages 90 to 93 in the October 2016 issue of 25 Beautiful Homes magazine featuring Emma and Graham Cooper's Victorian semi detached house in Belfast.
.. on pages 90 to 93 – featuring Emma and Graham’s Victorian semi detached house in Belfast.

“By repurposing and reimagining, Emma and Graham Given have turned their ‘house of horrors’ into an elegantly practical home.”

Which I talked about shooting here: Like something you would see in a magazine – back in March of this year.

Plus New For Old is the title of our other one in this issue…
Pages 124 to 126 in the October 2016 issue of 25 Beautiful Homes magazine featuring John Wilson's house in the County Down seaside village of Ballyhalbert.
.. on pages 124 to 126 – featuring John Wilson’s house in the County Down seaside village of Ballyhalbert.

“Unable to find a home that he loved enough to buy, John Wilson built his own instead using plenty of reclaimed materials for a lived-in look.”

Which I talked about shooting here: Favourite shot has to be the Michael Jordan one – in July of this year.

So just want to say a big Congratulations here, to both Emma…
Emma Cooper in the kitchen of their Victorian semi in Belfast.
.. and John here…
John Wilson in the sitting room of his house on the outskirts of the County Down seaside village of Ballyhalbert.
.. for making it into this beautiful top selling national magazine – from Marie, Mandi & me smile

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