Ashley Morrison's Blog

August 15, 2016

Only Bedrooms.

Filed under: Photography — Ashley Morrison @ 4:57 pm
Tags: , , , , ,

Which just happen to be the most important images of them all, especially for many hotels these days – as that is the image that their guests will be looking at, when they go to click on that ‘Book Now’ button on their website.

And since that one image may represent one of many similar types of rooms that are available, then multiple it’s value to them by the number of rooms, times the number of days in the year, times the number of years that they will want to use that image – and you will start to see why that image is a very important to them to get right.

So that is what I try to keep in mind when talking to them beforehand, about what the fee would be for providing them with an image to meet their usage requirements.

Because I know taking a picture of a bedroom is easy – for example, when we would first go to see them, to recce their place, I would often shoot their entire hotel in less than 30 minutes – and produce images like this…
Recce image of one of the bedrooms in Dunboyne Castle Hotel.
.. so if it was just some pictures that they needed to be taken, then there you go, job done Wink

Anyway, 30 years of experience – many of which I worked alongside some of the top advertising companies in the country – means that I know that it’s often more than just a picture of the room they need, it’s an image to help them tell a story or even sell a dream that they need, and it’s often an image that they will want to use not only in various media but also for years to come too, so needs to be just right.

Because there may be a lot of money riding on the back on this image or set of images as is often the case, so to undervalue how important these images are to them, could be a very costly mistake for everyone if they aren’t just right.

So the question is: what does one have to do to ensure that these images (which are in fact very important to them), are ‘good enough’ to meet their needs over the years to come?

Anyway, below you can see what we recently did – which I will let the pictures speak for themselves – because as they say: “a picture is worth a 1000 words” – so enjoy the story they tell Wink

Unloading the Land Rover outside Dunboyne Castle Hotel in County Meath.

Unloading the Land Rover outside Dunboyne Castle Hotel in County Meath.

First up was the Deluxe Room…
One of the first pictures taken in one of the bedrooms at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

One of the first pictures taken in one of the bedrooms at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

.. and the final result…
Deluxe Room bedroom at Dunboyne Castle Hotel in County Meath.
.. to show their Deluxe Room.

Next was the Deluxe Room with a balcony…
One of the first pictures taken in one of the bedrooms at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

One of the first pictures taken in one of the bedrooms at Dunboyne Castle Hotel in County Meath.
.. and the final result…
Deluxe Balcony bedroom at Dunboyne Castle Hotel in County Meath.
.. to show their Deluxe Room with a balcony.

Next was the Twin Room…
One of the first pictures taken in one of the bedrooms at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

One of the first pictures taken in one of the bedrooms at Dunboyne Castle Hotel in County Meath.
.. and the final result…
Twin Room bedroom at Dunboyne Castle Hotel in County Meath.
.. to show their Twin Room.

Next was the Family bedroom…
One of the first pictures taken in one of the bedrooms at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. and the final result…
The family bedroom at Dunboyne Castle Hotel in County Meath.
.. to show their Family Room.

And so it when over the next few days, as we worked our way through their different rooms and suites – between a bite to eat…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. few pints of Guinness…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. doing one make-up…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. straightening the curtains…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. fluffing the cushions…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. positioning the models…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. and trying to get the camera to work…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. before gathering around the laptop to have one final look…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. at images like this…
The Presidential suite at Dunboyne Castle Hotel in County Meath.
.. to show the bedroom area in their large Presidential suite.

So it may have been only bedrooms that we had been asked to shoot here, but these 2 trolleys…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. should tell you how important we felt that these images were to them.

And as we posed afterward for a group shot in the rain…
Behind the scenes at Dunboyne Castle Hotel in County Meath..
.. we were “Happy, happy, happy” as I would say – because we knew that we had given it our all.

And their comments after seeing the final results:

“Ashley,
I think they are just fantastic. I am so pleased with them. Thank-you. “

Gráinne Ross, Managing Director.

“Hi Ashley,
Thank you so much, they look great! I’m really happy with them.
Thanks again. “

Rosalie Delany, Director of sales & marketing.

Which at the end of the day, is really what counts – as praise is bread to an artist smile..

May 19, 2016

What happens if things go wrong ?

Sometimes other photographers would ask me – when I tell them that I only ask my clients beforehand, to pay me for the Rights to use my work, rather than for my time & expenses to do the work for them – what happens if after you spend a lot of time and money producing a set of images, the client then turns around and says that they do not want to use ​them or pay for the use of them?

Or what if are now not prepared to pay as much?
Or what if they want a lot more done to the images first, etc, etc?

Well thankfully that doesn’t happen very often, mainly because I would usually try to put everything down in writing beforehand – as well as ask lots of questions about things like:

Who is your target market?
What do​ the images need to say to your target market?
Which media are you planning on using the images in?
How long are you needing to use them in those media?
Plus where in the World are you going to be advertising in those media?

In other words, it’s a bit like the 5Ws.

Because their answers to those type of questions would then help me understand what it is I need to do to meet their needs.

So it is therefore important that they tell me what they need upfront, and if there is anything specific that they require – be it a look or a style or some retouching done, etc, etc – then that would also need to be put in writing beforehand too.

Because the price that I would be quoting them beforehand…
Recce picture taken in the Atlantic View bedroom at the Galway Bay Hotel on the promenade at Salthill.
.. would be for the Rights to use the images that I had created afterwards, so naturally, ​it would be based on that information.

But still, I hear you say: “What happens if it all goes wrong” – for whatever reason – and they end up not wanting to pay or they don’t want to pay as much, etc, etc?​

Well first off, I’d probably want to find out why that was – for example, was it something that I did wrong or didn’t get right or misunderstood?
Or are they now just trying to pull a fast one ?

As a rule of thumb, if someone has invested a lot of their own time and money in a shoot – then it’s highly unlikely that they wouldn’t then want to use the images afterwards.

So, therefore, ​I would say, that 99% of the time if the client did say afterward​s that they did not want to pay for the use the images, the fault would lie at my end.
Which I would then naturally want to learn from – as ‘The Goal’ beforehand would have been, to try and produce some images that they (and possibly others too) would actually want to use – and hopefully want to use a lot too – rather than just see if I could take some pictures… which I know I could probably do with my iPhone icon_wink

Anyway, if I was to say it has never happened or was to say that I have never failed to produce the type of images that a client would want to pay for the use of, that would be a lie – because it has happened and it did actually happen very recently too.

So the question I have to ask myself, is obviously “Why did it happen ?” – because that was not ‘The Goal’ beforehand.

Not always an easy one to answer, because there may, in fact, be a number of reasons as to why it happened – but the bottom-line is: There are no winners when it does happen.
Because they don’t get what they want and I naturally don’t get what I want neither icon_cry

And when that happens, then below you can see some examples of what that this lose-lose type of deal ends up looking like:

This is what this page currently looks like on their website…
What the Atlantic View bedroom at the Galway Bay Hotel on the promenade at Salthill does look like on their website.
.. of the Ocean View Double Room – versus what it could have looked like…
The Atlantic View bedroom at the Galway Bay Hotel on the promenade at Salthill.
.. if I had been prepared to remove the building outside the window, for the same price as I had quoted them before they asked for that.

Which obviously I wasn’t prepared to do, because to do that well – so as one could not tell that it had been retouched, even when viewed at billboard size or in any media at any size – that would probably double​ the amount of time that I would need to spend on creating the image.

And it was the same here…
Galway Bay Suite at the Galway Bay Hotel on the promenade at Salthill.
.. as a result, this is how that same Atlantic View Suite currently looks on their website…
Screenshot of the Atlantic View Suite Bedroom picture on the Galway Bay Hotel in Salthill's website.
.. and this is how their Family room looks…
What the Family bedroom suite at the Galway Bay Hotel on the promenade at Salthill does look like on their website.
.. which once again, could have looked like this instead…
Family Bedroom at the Galway Bay Hotel on the promenade at Salthill.
.. had I been prepared to replace the view outside the window.

“Forest for the trees” springs to mind – but there you have it – there are no winners is the answer icon_cry

Still, we did all really enjoy our stay in their hotel for a few days – which I talk about here: A lot more to it – and I did end-up with some lovely images for my own portfolio icon_wink

Plus it has given me something to blog about here for the​ second time – so all is not lost, because I at least have been able to put my work to good use cool

December 24, 2014

Santa arrived early.

Filed under: Publish work — Ashley Morrison @ 5:19 pm
Tags: , ,

And it looks amazing…
Book called Irish Hotels by Ashley Morrison and Marie McMillen showing some of the pages containing the images that we produced at various hotels throughout Ireland.
.. so Merry Christmas everyone smile

October 4, 2014

Selling the dream.

Wagon packed…
Land Rover loaded up
.. as we were heading down to shoot in County Westmeath near Athlone this week, at the Hodson Bay Hotel – after getting a request to produce 4 images for them to use to help market & advertise their place.

The first was to be the penthouse suite set-up as a honeymoon suite, as promoting weddings was top of their list.

So having arrived the evening before, we talked things over with them again and decided to go for something a wee bit different to what we had originally planned, after Marie here…
Marie standing on the balcony of Penthouse suite at the Hodson Bay Hotel
.. thought this would make for a great bridal shot.

What was she thinking, I hear you say – well it involved getting up very early the next following morning…
Sunrise over Hobson Bay
.. and then wait for the sun to rise.

So while Claudio here – our assistant for the day, who we only contacted the day before via the Photography Ireland forum – stood in…
Claudio Salviato
.. I set-up the camera and started to light it as best I could, while keeping my fingers crossed.

As timing was going to be everything here – as we watched the sun rising…
Sunrise over Hobson Bay
.. the bride appeared…
Model arrives
.. and so it was all hands on board…
All hands on board
.. as I knew this golden light or ‘first light’ as it’s sometimes called, wouldn’t last for more than a couple of minutes.

Beautiful…
Bride standing on the balcony of Penthouse suite at the Hodson Bay Hotel which is situated on the shores of Lough Ree near Athlone in Ireland.
.. but so too was the view…
Sunrise over Hobson Bay
.. which at the end of the day was very much their unique selling point – which was amazing too.

“Sometimes you sell the sizzle, sometimes you sell the steak”

Is an old saying about Advertising photography – so I decided to add some sizzle…
Bride standing in the balcony of Penthouse suite at the Hodson Bay Hotel near Athlone in Ireland.
.. which Marie when she saw it later emailed me to say: 

Wow wow wow wow 🙂 🙂 🙂 🙂

 .. and Aidan from the hotel called ‘stunning’ & ‘iconic’

As this was about selling the dream – which is actually real, even if one may never be able to capture it quite like this wink

More to follow – as this was to be a long day – but what a start, so I’ll leave it at that for now, as it was time for some breakfast.

Cheers from Marie, Claudio & me at the Hodson Bay Hotel, which as you can see…
The penthouse accommodation page on the Hodson Bay Hotel's website.
.. now really is situated on the shores of Lough Ree near Athlone in the ​Irish county of Westmeath Smile

December 31, 2013

To take a picture or to create an image !

That’s often a question I ask because I need to know, which do they want me to give them a price for.

So what’s the difference?

Well as we approach the end of another year, I like to look back on what all we have done and what all we have achieved – as I look forward to the year ahead.
So I’ve been updating some of my earlier 2010 Blogs, to show more of what we actually did and still do – by showing the original capture file and then the final image – so as to let people see that it just didn’t happen to look like that at the time, but was in fact created to look like that instead.

Because very often, all that anyone will ever see – including the client – is the final image. So one could therefore easily just assume, that all I did, was turn-up and take a picture of what was already there.

Which doesn’t sound that hard, if you’ve got a decent camera – right?

Anyway, while looking back I came across this set of capture files…

.. from a shoot, I did back in 2007, of a kitchen in Robinson Interior’s showroom.
So this frame show what it actually looked like, because all I had done here was set-up the camera and pressed the button, i.e. I took a picture.

And because they not only wanted to use the image on their website but in other media too – to promote and advertise their business – then I took a picture of the top as well…
Capture-073276
.. which when joined together, ended up looking like this:
What the image of the high gloss white kitchen in Robinson Interior's Belfast showroom could have looked like.

So what do you think?

Do you think they would they be happy with that and would, therefore, want to use it – and if so, how much do you think that image would be worth to them?
Because that’s usually the very first question that a client will ask, i.e. How much would you charge to take some pictures for me ?

Anyway, personally, I reckon it wouldn’t have been worth very much to them, as they probably wouldn’t have wanted to use it very much (if at all) – even if I’d said they could use it, as much as they liked for the price I’d quoted.

So rather than just take a picture of what was there, I decided to create an image instead…
Capture-073374
.. by lighting up, etc- and adding the top part…
Capture-073403
.. which when jointed together, ended up looking like this:
What the image of the high gloss white kitchen in Robinson Interior's Belfast showroom could have looked like.

So what do you think?

Do you think they would they be happy with that and would, therefore, want to use it – and if so, how much do you think that image would be worth to them?

Or what about this…
High gloss white kitchen in Robinson Interior's Belfast showroom.
.. which is actually the final image which I provided them with, to help them promote and advertise their business.

So what do you think?

Do you think they would they be happy with that and would, therefore, want to use it – and if so, how much do you think that image would be worth to them?

Well looking back – which as I said before, I tend to do at this time of year – I see that they used it quite a bit…
The cover plus a double page spread advertisement and an Advertorial feature for Robinson Interiors in the Irish Kitchens magazine showing the high gloss white kitchen in their Belfast showroom.
.. and it also made it onto the cover of the best of Irish kitchens magazine too.

And as we approach the year 2014, I see they are still using this image 7 years on…
Screen grab of Robinson Interior's website showing the high gloss white kitchen in their Belfast showroom.
.. as one of the main images on their website.

Anyway, hopefully, that will help explain the difference between taking and creating – and also help explain why I charge for the use of my images, rather than just for my time to turn up and take some pictures – which, unfortunately, is very often all that a client thinks they will need to pay for, when they first ask the question: How much would you charge to take some pictures for me ?

So to answer that question this coming year, I think I’ll simply reply: I don’t take, I give… by adding – so would you like me to give you a price, for me to create some images for you to use instead ?

In other words, I usually create images for others to use, rather than just turning up and taking some pictures – so I charge for the use of my images after I have created them.
Which means, I simply ask clients to pay me for the use of my work, rather than to do some work – as the amount of work involved in creating an image that they will want to use a lot, often goes way beyond just turning-up and taking some pictures of whatever happens to be there.

Which is the part that most people don’t ever see, but yet, it’s that creative part that could make a huge difference – as it’s that part that could make them want to use the images a lot or not at all – which in this example, has been to use this image for 7 years in multiple media so far.
So an image which someone wants to use for say 7 years in 4 different media, is obviously worth a lot more to them than an image that they only want to use for 1 month in 1 media – and so that’s what I go by, when trying to determine what the fee should be, for me to produce and then provide them with some images for them to use… which I’m saying I will create, rather than just take smile

And so on that note, I wish you all a very happy & prosperous New Year.

From Marie, me and the rest of the team @ ampimage.com

March 2, 2013

An analogy would be.

In a recent discussion on a photographer’s forum, about how one goes about putting a price on what ‘we’ do – this is the analogy I gave, in reference to a job I have recently been asked to quote for – whereby the client was wanting to know what my ‘day rate’ was, to take some pictures at a nearby hotel.

So to try and explain why I, like them (the hotel), quote the way I do, this is how I explained it – so as the hotel could see, that how I put a price on ‘my thing’ is very similar to how they put a price on ‘their thing’ – should someone ask for a quote.

There are basically 4 things that will determine the fee:

1. Number of images: 15 images – is like saying: 15 people.
2. Media use: Worldwide web & promotional emails only – is like saying: Bed & Breakfast only.
3. Period of use: 2 years use (ends 31/3/2015) – is like saying: 2 nights (ends the following day).
4. Territory of use: Internet only – is like saying: their hotel only.

So, just as the price that they would quote you, would also be based on the above information – so is mine…
Quote-00016764 by Ashley Morrison for producing and then providing 15 images of various rooms at a Hotel in County Down for them to use as stated.
.. which means, if I would like them to pay more than this, then it would then be up to me to try and produce some images that they would actually want to use for more than this…
Quote-00016764 by Ashley Morrison for producing and then providing 15 images of various rooms at a Hotel in County Down for them to use as stated.

.. if I was to expect them to pay me more than this afterwards (just as they will want their customers to use their hotel for more than the minimum amount too) – which is therefore my incentive (or their incentive) to go the extra mile for my clients (or in their case, their guests, who want to use their hotel).

So the more that other people want us to provide them with or the more that they get from us to use afterward, then the more I would charge – which I believe is only fair.

And that’s basically how I go about it these days – as times have changed and most of my clients now just seem to want ‘some images to use’ – rather than specific images to use for a specific ad – which is how it would have been back in the days of film, when I would have quoted a ‘day rate’.

Anyway, just thought I’d share this analogy – which is based on a real example – of how I put a price on what ‘we’ do – before any images have been created or produced, for others to use these days.

ampimage.com… just for you!

February 18, 2012

So what do you think…

Filed under: Photography,Web links — Ashley Morrison @ 1:34 pm
Tags: , , , , , ,

Is Imitation is the best form of flattery?

I guess if it is, then we should be really flattery here, to see this image of the bar which we produced 2 years ago…
The Boru's Porterhouse bar at the South Court Hotel in Limerick.
.. has now been recreated by someone else:
New image of the bar at South Court Hotel in Limerick.

Or this one of the reception area, which again we produced 2 years ago…
The Lobby area at the South Court Hotel Limerick City.
.. now has been recreated too:
New image of the reception area at the South Court Hotel in Limerick.

So what do you think: Would you be flatter or would you be really annoyed here?

Personally, we find it amusing – so we’re kind-off flatter in a way – but as Marie said: Wouldn’t you think they’d live dangerously and maybe try a new angle or something !!


ampimage.com – specialising in providing images which you can then get someone else to try and recreate to meet your advertising & marketing needs 😉

December 11, 2010

How good…

.. do the images need to be to help sell a home ???

That was the big Question-of-the-day, during the shoot yesterday …
First picture taken in the sitting room of Mairead and Owen McIntyre's Victorian terrace in the university area of Belfast.
.. where there was much discussion, about whether or not the owners of this particular home…
The sitting room in Mairead and Owen McIntyre's Victorian terrace in the university area of Belfast.
.. in the university area of Belfast, should perhaps invest in better images than these:
The sitting room.

The dining room.
.. which are being used by the estate agency – to at least help get more people through the door – which after all, is a big part of what ‘advertising’ is all about.

It’s a difficult one to answer – because if someone is looking for a certain type of home in a particular area, will they find it regardless?
Is it really therefore all about: Location, Location, Location ?
Or will better images…
The dining area in Mairead and Owen McIntyre's Victorian terrace in the university area of Belfast.
.. perhaps widen the net ?

For the most part, we know there really isn’t the budget set aside for Estate Agent photography, to be more than a series of quick shots – so that does need to be taken into account – even though their actual Usage requirements are often a lot.
(Which usually is the thing that will determine the importance of the images to the client – and therefore their budget).

With Estate Agents – because of their pricing structure – which is more based on the final sale value – it’s very different e.g.
1% of 300,000 = 3,000
1% of 275,000 = 2,750
So as you can see, the difference between them is relatively small – and therefore it’s not worth their while worrying too much about this.

By comparison, shooting an editorial feature for magazines, will usually mean the photographer will have a much larger budget to play with – even though the client’s actual Usage requirements are often less – so the photographer can afford to spend more time on the job – light, style, hire others to help, and even re-arrange the furniture, etc, if need be.

Naturally, the Editors of the magazines will be more demanding as a result – and will want their Readers to be “drawn into” the home, rather than simply show them the space…
The upstairs living room.
Make it look real…
Mairead and Owen McIntyre in the upstairs living room of their Victorian terrace in the university area of Belfast.
.. but complete the dream as well.

Having said that, the features are usually more about the decor, the homeowner’s style, what they did, and even the homeowners themselves in some cases.
So a different set of images is required – all be it the same subject matter and even the same framing (as seen here) – for these two different clients – who are actually targeting very similar markets, in a different way.

Still, back to the original question: How good do the images need to be to help sell a home ?
.. and where does one draw the line between: Good, Very good and Good enough ?

Do you simply just need to show the ‘Steak’ …
Bedroom.
.. or should you be actually trying to sell a bit of the ‘Sizzle’ too …
Guest bedroom in Mairead and Owen McIntyre's Victorian terrace in the university area of Belfast.
.. more inline with what you expect to see in the magazines you buy & read each month.

It’s a huge market – and for many, it will be the single biggest ‘thing’ they will ever sell – which means there is often a lot of money on the line.
So should they invest more money in this .. and if so, how much?

Note: In the world of Advertising, the rule of thumb is up to 5% of your media spend.

We don’t have the answers – but we often hear of the homeowner’s disappointment, as to how their home looks – at a time when it’s important to them. So we kept coming back to these questions – to see if we can find the answers.

Any suggestions or comments are most welcome.

(Added note on the 18th January 2011: Ideal Home – Britain’s best-selling homes magazine – said ‘Yes’ to this home, so you will be able to see the full set of images we produced in their magazine later on this year.)

September 18, 2010

Castle Leslie

Having fun producing these videos – which I feel give a new lease of life to our images and show what else they can be use for – in this ever changing world in which we live in.

So here is our latest YouTube video, which shows the series of images we produced back in 2008, at Castle Leslie Estate in County Monaghan.

Some of these images were produced for Castle Leslie to use and some where produced for editorial use – which have now been featured in both 25 Beautiful Homes magazine and NI Homes & Lifestyle magazine. Ideal Home magazine also ran with some other images we produced here, which showed ‘Wee Joey Farm Hand’ cottage – the home of their Chef, Matt King and his wife Shauna.

Castle Leslie Estate
Life, the way it’s supposed to be.

This Castle Hotel in County Monaghan is nestled on 1,000 acres of undulating Irish countryside, dotted with ancient woodland and glittering lakes, Castle Leslie Estate Monaghan is one of the last great Irish Castle estates still in the hands of its founding family. Since the 1660s, the distinguished and somewhat individual Leslie family has lived on the Castle Estate, welcoming everyone from politicians to poets, ambassadors to ufologists to one of the finest luxury hotels Ireland.
Now you too can experience some of the most unique and enchanting castle accommodation in Ireland. Following significant investment and a major restoration programme over the last decade, the beautiful Castle Estate is waiting to be discovered. Located in Co. Monaghan, Ireland, the Estate is only 80 minutes from Dublin and 60 minutes from Belfast. Full of character and personality, it’s the ultimate Irish rural escape and boasts a variety of accommodation and activities to suit all tastes. A truly private and stunningly beautiful estate, it is a magical setting for your special event or wedding celebration.
The Castle, at the heart of the Estate, offers authentic original interiors and old-style hospitality and is a complete respite from the world. The Lodge is the social hub of the Estate and brings locals and guests together in an atmosphere of conviviality and comfort. The Old Stable Mews is the perfect spot for groups that want the convenience of hotel living combined with private self catering.
The Estate offers an idyllic setting for outdoor activity and adventure. It’s the perfect place to discover the thrill of exploring the countryside on horseback or foot. You can spend a few hours fishing on one of Ireland’s best-preserved lakes. Alternatively, you might prefer to enjoy a massage in the Victorian Treatment Rooms at the end of an activity packed day or relax with a book in one of our many beautiful rooms while staying at one of the finest Castle Hotels Ireland.

Castle Leslie Estate
Tel: +353 47 88100.

September 4, 2010

The French Connection.

Trying to put our years of experience working in advertising to good use – when Marie decided to renovate this old house…
Marie and Alan McMillen's 1920's semi detached house in the tree-lined Cherryvalley area of Belfast.
.. to put on the market.

So we photographed the it to what we would call ‘full National magazine’ standard…
The hallway in Marie and Alan McMillen's 1920's semi detached house in the tree-lined Cherryvalley area of Belfast.

The living room in Marie and Alan McMillen's 1920's semi detached house in the tree-lined Cherryvalley area of Belfast.

The kitchen in Marie and Alan McMillen's 1920's semi detached house in the tree-lined Cherryvalley area of Belfast.
.. and also put together a YouTube video.

The house is only on the market 2 weeks; however, it has already attracted widespread interest – lots of viewings, 460 hits on YouTube and a key slot in the recent Belfast Telegraph homefinder newspaper – as seen here:
Belfast Telegraph homefinder newspaper.

Because of the current economic climate, we believe top class imagery and creative marketing has never been more important – be it filling hotels, selling kitchens, or as in this case, marketing a house is For Sale.

Time will tell of course – but very pleased with the results so far – and the interest that this one has attracted.
In fact, we may now be of to the south of France, to do the same thing there, for someone else – as a result.

So the French Connection may actually turn-out to be more than just a headline in the local newspaper !!

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