Ashley Morrison's Blog

March 30, 2011

Dulux white…

.. gets two thumbs up.

We where shooting a three story period terrace in West Wittering yesterday…
Beth Cooper outside her three story period terrace in West Wittering.
.. a small village and civil parish, on the Manhood Peninsula, in the Chichester district of West Sussex – which is Beth & Jason’s home from home on the weekends.

It was once the village Rectory, which was a bit tired and dated it seems; however, Beth has completely transformed the home and lightened it up…
The kitchen table in Beth and Jason Cooper's three story period terrace in the West Sussex village of West Wittering.
.. with decor and furnishings.

Dulux white was used throughout…
The kitchen in Beth and Jason Cooper's three story period terrace in the West Sussex village of West Wittering.
.. and I had to smile while listening to the 3 ladies (Beth, Marie and Beth’s friend Vanessa) discuss how perfect this colour was.
Not sure if Farrow & Ball would agree – but hopefully the Editors will like it wink

From my point of view, as a photographer, it sure was easy to light…
Setting up the master bedroom.
.. so Dulux white gets two thumbs up…
The master bedroom in Beth and Jason Cooper's three story period terrace in the West Sussex village of West Wittering.
.. from me.

Anyway, a big thanks out to Beth once again – both Marie and I love what you have done here – so we will keep you posted.

For more information about us or should you like us to tell your story, please visit: www.ampimage.com.

March 23, 2011

All Media

Filed under: Licence fees — Ashley Morrison @ 7:17 am
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Recently a photographer asked what he should charge for ‘All Media’ use, in the UK for 1 year.
He knew the AOP’s guidelines recommended +750% for ‘All Media’ use; however, he felt that was totally wrong.

He claimed his BUR was £2000 (“my basic day rate for advertising is £2000.00, which gets them ONE yr UK, 2 media”) – but reckoned for ‘All Media’ use, £2,500 would be about right i.e. an additional £500.

So is the AOP’s BUR system wrong !!
Your BUR+750% = All Media.

Well, lets look at it the other way around:
All Media-750% = your Base Usage Rate (BUR).

So if one says £2,500 is for ‘All Media’, then £2,500-750% would suggest one’s BUR is only £333.33 i.e. your basic rate for ‘standard use’.

Garbage In, Garbage Out – as they say.
If the figures don’t stack-up, then obviously your BUR figure must not be right – is the way I would see it.
The figure you are referring to may be based on something, but it should be obvious it’s not your Base Usage Rate – and if it is not your BUR, then naturally the AOP’s pricing guidelines will not make any sense.

So if you are wanting to use their pricing system, to help you workout what the fee should be, then obviously you need to get this bit right first.

Now lets look at what ‘All Media’ actually covers.
Media use is broken down into the following sections and the recommended percentage figures for each media can be found in the AOP’s book Beyond the Lens:-

. Ambient (includes: garage forecourt, airport and rail station screens and all public areas where advertising is screened).
. Billboards / Posters (includes: 96/48/16/12/4 sheet, superlites, escalator panels, bus sides & panels, taxis wraps & seats, bus backs, tube, underground).
. Brochure / Catalogue.
. Direct Mail (includes: door drop leaflets & postcards).
. Inserts / Prints.
. Marketing Aids (includes: umbrellas, ashtrays, beer mats, exhibition panels, trolley panels).
. Magazine ads (includes: advertorial features, ads & PR).
. Magazine editorial.
. Newspaper (includes: advertorial features, ads & PR).
. Packaging.
. Point of sale.
. PR (includes: images used to promote within a press editorial/advertorial or trade handout).
. Press (includes: trade, consummer, local, national, magazine & newspapers).
. Television / Cinema (includes: interactive TV, Video, mobiles, CD ads).
. Worldwide web ( includes: email ads & internet use).

So if a client says they need to use the images in ‘All Media’, then this is all the things they are saying they need to use the images for. Which would indicate they are about to spend a lot of money here, over the next 12 months. Naturally that needs to be taken into account when you are quoting a fee, because clearly these images are hugely important to them.
Hence the +750% figure.
Which is there to help you meet their needs.

A useful link to terms used by Ad agencies and information on usage: A PhotoEditor.

March 16, 2011

Northern Soul

Filed under: Publish work — Ashley Morrison @ 2:28 pm
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Is the title of our latest published work in in the March / April 2011 issue of House & Home magazine…
Pages 36 to 47 in the March / April 2011 issue of House & Home magazine featuring Geoff and Sarah Mitchell's cottage called 'Paddy Mors' near Fanad Head in County Donegal.
.. on pages 36 to 46 – featuring Geoff and Sarah Mitchell’s cottage called ‘Paddy Mors’ near Fanad Head in County Donegal.

Which I talked about shooting here: The northern tip last November.

So ‘Congratulations’ to Sarah here…
Sarah Mitchell walking with her twins near Fanad Head in County Donegal.
.. and Geff – and a big ‘Thanks’ to everyone else who worked on this one.

From Marie, Mandi & Me @ ampimage.com

March 13, 2011

Understanding Interior Styles

by Marie McMillen.

We specialise in interiors and are therefore only too aware that there is a huge variety within that field – be it classic, traditional. contemporary, eclectic, …. or, as we were shooting yesterday, a style that is hugely popular these days – ” Modern Country”.
Behind the scenes
It is our job to understand each style – basically because lighting, composition and styling varies considerably depending on the style of the home.

“Modern Country” style is all about gentle lighting, pretty flowers, trendy wellies, cup cakes, Cath Kidston towels and Cabbages and Roses cushions etc etc !! Very much creating the dream of country living. Not everyone can “escape to the country” – but anyone can emulate this style to a greater or lesser degree wherever they live.

Our job is to show how that’s possible:
Callen's cottage

Added note – 12th April 2011 – 25 Beautiful Homes magazine will be featuring this home later on this year – so that’s one to look out for.

March 3, 2011

Home to Roost.

Filed under: Publish work — Ashley Morrison @ 10:36 pm
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Is the title of our latest published work in the April 2011 issue of 25 Beautiful Homes magazine…
Pages 48 to 52 in the April 2011 issue of 25 Beautiful Homes magazine featuring Victoria and Neil Robertson's converted farmhouse near Portglenone in County Antrim.
.. on pages 48 to 52 – featuring Victoria and Neil Robertson’s converted farmhouse near Portglenone in County Antrim.

Which I talked about shooting here: Lets talk cushions.

So ‘Congratulations’ to Neil and Victoria here…
Victoria Robertson in the sitting room of her converted farmhouse near Portglenone in County Antrim.
.. and a big ‘Thanks’ to everyone else who worked on this one.

From Marie, Mandi & me @ ampimage.com

March 2, 2011

A fresh start.

Filed under: Publish work — Ashley Morrison @ 10:34 pm
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Is the title of our latest published work in the April 2011 issue of Ireland’s Homes Interiors & Living magazine…
The cover plus pages 94 to 104 in the April 2011 issue of Ireland's Homes Interiors & Living magazine featuring Andrew Webb's semi detached house in the Belmont area of Belfast.
.. on pages 94 to 104 plus on the cover too – featuring Andrew Webb’s semi detached house in the Belmont area of Belfast.

“Andrew was looking for a property with potential, so when he found the perfect location, he used a theme of understated elegance and transformed a rather dated semi detached home in Belfast.”

So Congratulations to Andrew…
Andrew Webb in the sitting room of his semi detached home in the Belmont area of Belfast.
.. for making it onto the cover too.

From Marie, Mandi & me @ ampimage.com

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