Ashley Morrison's Blog

November 24, 2017

Black Friday.

“No room lights on” is one of the things that a lot of editors insist on these days, which actually became like ‘a rule’ 12 years ago. So when shooting a home which we are hoping a national or international magazine will run with, that is something that we would obviously keep in mind.

Which for the most part isn’t a problem, as many homes are quite bright to start with, as most of their walls and ceilings will often be painted white or a light colour.

But that wasn’t the case here as you can see…
One of the first images taken in Peggy Bell's townhouse in the County Down seaside town of Bangor.
.. in the sitting room of this townhouse which overlooks Ballyholme Bay – which did look good with all the room lights and lamps turned on – however, when turned off, well as you can see here…
One of the first images taken in Peggy Bell's townhouse in the County Down seaside town of Bangor.
.. even with two 3K’s blasting through the windows on this rather dull day, it was still looking pretty dark in there.

And so yes, this one required some serious lighting – and that look on Dianne’s face here…
One of the first images taken in Peggy Bell's townhouse in the County Down seaside town of Bangor.
.. kind of summed up how I was feeling too when trying to shoot this up-stairs sitting room area wink.

Should definitely have hired an assistant for this, as I reckon I actually had to pump about 3 times as much light into this room than I normally would; however, I must say I was very pleased with the final result here…
“Peggy
.. as Peggy posed to perfection.

A house which as you can see here…
“The
.. I had actually shot before – and talked about here: House of fun.

Couldn’t be more different – but yet in some ways it was the same, as it was all about the details…
“The
.. as every area was like picture perfect.

Still, it was black…
One of the first images taken in Peggy Bell's townhouse in the County Down seaside town of Bangor.
.. and the weather didn’t help – however, I have to say that it did look good in the end…
“The
.. and definitely a little bit different to the norm.

Which is something that we would always be on the lookout for, as would the editors too.

A challenge…
One of the first images taken in Peggy Bell's townhouse in the County Down seaside town of Bangor.
.. especially when I need to turn the room lights off…
One of the first images taken in Peggy Bell's townhouse in the County Down seaside town of Bangor.
.. but then I guess if it were easy, everyone’s images would look like this…
“The
.. and then it really would be a Black Friday for me wink.

Anyway, just want to say a big thanks to Peggy and Phil for inviting us into your amazing home and to Sean too, from Dianne & me on this Black Friday.

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November 23, 2017

Interested in this project.

One of the most commonly asked questions on the forums by other photographers these days is: “How much should I charge?”.

Never an easy one to answer, because there is no Rule Book to say: “This is how much you should charge” – and since you don’t actually need to charge anything, then you could say: “Just pick a number that you think is fair”.

The client would then say: “Is that your best price”, to which you would reply: “No, a better price would be twice that amount” wink.

Seriously though – trying to put a price on something that doesn’t even yet exist (except possibly in your client’s mind) isn’t easy.
Especially as there are more than 100 different ways to shoot any subject – from quick snap-shots using just a basic camera system, through to full production staged shots using larger format camera systems, lights, models, stylists, etc, etc.

Anyway, today I’m going to talk about one which I recently quoting on, just to let you see why the above question about “How much should I charge?”, isn’t an easy one to answer – even for someone like me, after 30 years of trying to answer that question, each time a new client asks for a price.

The original email from the client basically informed me, that they were currently redesigning their website and were therefore in need of some new photography, of all areas of their hotel – and they wanted to know if I would be interested in this project.
To which I replied:

“Good to hear from you – and yes we would be very interested in helping you with this project.

So as a first step, if you could let me know the number of images that you would like us to produce and then provide you with afterwards, I could send you through a quote based on that information.”

And so they sent me through their ‘wish list of shots’ – with a note to say that it would be great to get a price this, which they could then “review and revise if necessary”.

And so based on that information, I sent them this quote:
To produce and then provide 30 images of various rooms & areas for exclusive use for:- Worldwide web & promotional emails. Period of use: 2 years. Territory of use: Internet.

Which as you can see, is for the use of these images (which don’t yet exist) in 1 media for 2 years in 1 region – i.e. it’s the amount that I’d like to be paid, should I produce & then provide them with 30 images here, that they would then want to use for ‘standard use’ – which I would refer to as my Base Usage Rate (BUR).

So 30 x my BUR = the Total.
Which would be my usual starting point when it comes to negotiating the fee beforehand, as this would be like the minimum amount that I’d like to be paid, rather than the maximum amount that I’d like to be paid wink.

To which they thanked me for – and then asked “would it be possible to revise this quote to cover 70 images” – and also asked “if I offered a price for full rights without an annual licensing fee.”

Which naturally made me smile, as that would be a bit like asking them what the fee would be for 1 nights B&B for 30 people – and then saying how much would it be for 70 people to stay for as long as they liked and use all of the hotel’s other facilities too as much as they liked wink.

Anyway, based on that information, I sent these 2 Quotes to let them see what the fee would be for 70 images first – for 2 years web use…
To produce and then provide 70 images of various rooms & areas for exclusive use for:- Worldwide web & promotional emails. Period of use: 2 years. Territory of use: Internet.
.. and for unlimited years web use…
To produce and then provide 70 images of various rooms & areas for exclusive use for:- Media use: Worldwide web & promotional emails. Period of use: 10+ year. Territory of use: Internet.
.. which as you can see is: 70 x my BUR+% for the additional use = the Total.

So the overall price naturally increased due to them wanting me to not only provide them with more images here but also because they would want to able to use the image for a lot longer too.
(In other words, I’m also taking into account here, that these images would need to be better than just good enough for them to want to use for a few years here – hence the +% to cover what that may cost me, as producing better images will obviously cost me more.)

I also then sent them 3 more Quotes – this one was for me to provide them with 70 images, for 1 years use in All media…
To produce and then provide 70 images of various rooms & areas for exclusive use for:- Media use: Ambient, Billboards, Brochures, Magazine ads, Newspaper ads, Point of sale, Television, Poster, Press, Direct Mail, Worldwide web & promotional emails. Period of use: 1 year. Territory of use: UK & Ireland plus on the Internet.
.. plus this one for 3 years use in All media…
To produce and then provide 70 images of various rooms & areas for exclusive use for:- Media use: Ambient, Billboards, Brochures, Magazine ads, Newspaper ads, Point of sale, Television, Poster, Press, Direct Mail, Worldwide web & promotional emails. Period of use: 3 years. Territory of use: UK & Ireland plus on the Internet.
.. and this one is for 10+ years use in All media…
To produce and then provide 70 images of various rooms & areas for exclusive use for:- Media use: Ambient, Billboards, Brochures, Magazine ads, Newspaper ads, Point of sale, Television, Poster, Press, Direct Mail, Worldwide web & promotional emails. Period of use: 10+ years. Territory of use: UK & Ireland plus on the Internet.
.. throughout the UK & Ireland plus on the Internet.

Where once again as you can see, the overall price has increased quite a bit from the original Quote – as I’m now talking about the maximum amount, rather than the minimum amount, that I’d like to be paid here smile.

And so now I wait to hear what they have to say – because this is the part that will actually determine what I can afford to do or even think of doing here – as I know there are more than 100 different ways to shoot any subject.

So in a way, this is me simply trying to find out from them at this stage, ‘how good’ do these images actually need to be!

In other words:

Do these images just need to be ‘good enough’ for them to want to use on their website for a few years OR do they need to be ‘good enough’ for them to want to use them for the next 10 years in various printed media as well as on their website too?

Because producing some images that would be fine to use on their website for a few years, wouldn’t cost as much to produce as the sort of images that they would still be wanting to use in 10 years time, in various printed media as well as on their website – and so it’s this information that I would be taking into account at this stage – as I want to be sure that I’m able to afford to do what I’m possibly going to need to do here, to enable me to provide them with what they are saying they need at the end of the day.

Because instead of it just being 3 or 4 days job here (my BUR), it could in fact now be weeks of work – especially if they are wanting these images to be very good, rather than just good enough for now. And on top of the extra time that I may have to spend on this project, I may also need to hire a team of people to help me here – and so it would be the +% part on top of my Base Usage Rate figure here, that I would then be using to pay for all of these additional things that I may need, hence the BUR+% figure.

And so there you have it – that is the ‘first step’ as far as I’m concerned – because I am interested in this project; however like I said before, I know there are more than 100 different ways to shoot any subject. So before we go any further, I first need to know if they would be willing to pay the amount that I would like to be paid here, should I successfully manage to provide them with what they would like.

Which will hopefully help answer the question that many ask, i.e. “How much should I charge?” – because as you can see, a lot depends on what the client is actually asking you to provide them with afterwards – as it’s that information that you need to take into account beforehand – which could actually change at any point on time, like it did here – after I had first quoted them a price for me to produce and then provide them with some images, for them to use for 2 years on their website, as opposed to some images for them to use for 10+ years in All media.

And which after seeing the final results, could actually change again – because remember, these images that we are talking about here, don’t yet exist – which means they could look amazing or they may not – and so it’s like I’m saying to them here: “Well if they do look amazing, then the fee would be more than if they don’t.”.

So in summary:

If the images that I produced here, were of no use to man or beast, then I wouldn’t expect them to pay me anything. However, if the images that I produced here, were the sort of images that they would want to use a lot, then I would expect to be paid accordingly.

Which I’d see as being the only fair way to do this – especially since these images don’t yet exist and may never exist unless we can first reach an agreement over what the fee would be for the Rights to use them afterwards.

Thereby putting the horse in front of the cart, rather than the other way around – because I know there are more than 100 different ways to shoot any subject smile.

November 6, 2017

We’re having a white Christmas.

Filed under: Publish work — Ashley Morrison @ 4:23 pm
Tags: , , , ,

Is the title of our latest published work in the December 2017 issue of Your Home magazine…
Pages 88 to 91 of the December 2017 issue of Your Home magazine featuring Amanda and Keith Holly's renovated double fronted mid terrace house in Belfast at Christmas.
.. on pages 88 to 91 – which features Amanda and Keith Holly’s Victorian townhouse in Belfast.

“Amanda and Keith Holly stripped a Victorian townhouse to the brick to create their romantic, shabby chic home from scratch.”

Which I talked about shooting here: Belated Christmas.

So congratulations to both Keith and Amanda here…
Amanda with her children in their Victorian townhouse in Belfast at Christmas.
.. as well as to her sons Bailey and Oliver too, for making it into this top selling national magazine – which is filled with great ideas to make this Christmas year your best ever.

So from Marie, Mandi & me – we wish you all a very merry white Christmas smile.

October 3, 2017

To be sure, to be sure.

Over the last few weeks, I have been busy updating all my computers; as well as my backup systems too – which is something that was long overdue, as it’s been nearly 10 years since I have really made any major changes to my set-up.

“If it’s not broken, why fix it” – type of thing Smile

Anyway, having noticed that some of the computers were now starting to play up a bit and/or seemed to be running quite a bit slower than they should – with a bit of time on my hands, I decided to update a few of those things inside these boxes to the right of the screen…
Mac Pro and G-RAID
.. as well as some of the boxes too.

So after a few weeks looking on eBay, to see what others were selling, I’m now only about 7 years behind the times – having purchased a Mac Pro 5.1
macOS-Sierra
..to replace my 3.1 system – which I also decided to updated too, by using Carbon Copy Cloner to move everything over onto a new hard drive; as well as installing Yosemite and then El Capitan onto a 2nd new hard drive.

Which means it can now be booted up from either hard drive – should I wish to use Mac OS X Snow Leopard (version 10.6.8) like I did before or El Capitan (version 10.11.6) which is the max Operating System version that I can use on that Mac Pro “Eight Core” 3.2 (2008) model.

Anyway, that makes for a good backup computer system – with the Mac Pro 5.1 now begin my main workhorse, which is the last version of these big classic looking aluminum machines…
Mac Pro 5.1 work station
.. which has room for 4 internal 3.5″ SATA hard drives, as it has 4 individual ‘sled type’ mounting bays.

A beast of a machine compared to Apple’s latest Mac Pro version, which they released at the end of 2013 – but I don’t mind that, as it works great with the old Hasselblad & Phase One camera system that I use…
Hasselblad system
.. as well as the old MacBook Pro too, as FireWire 400 & 800 is what they both mainly use.

Anyway, with 4 internal bays to play with, all new hard drives were naturally bought – each of which can be seen on the right-hand side of the desktop screen…
Screen shot of the desktop screen.
.. along with the G-Raid, a ‘DropBox’ folder and the all-important Photoshop icon.
So with “Automatically hide and show the Dock” turned on, it’s just these few main icons that appear on the screen to start with – so minimum clutter, which is how I like it Wink.

The hard drives…
Screen shot of the Hard drives on the desktop screen.
.. the first of which is the (Macintosh HD) main one that I use, to basically do everything with…
Screen shot of the Hard drives on the desktop screen.
.. and put everything on to start with – so I used a 1TB Solid State Drive here, as that is about as fast as it gets these days – plus with no moving parts, then it should be pretty maintenance free too, I would have thought.

Time will tell, talking of which, the Time Machine then records whatever is on that drive – on the hour, every hour – into the 4th Hard Drive here…
Screen shot of the Time Machine hard drive.
.. before saving each day into a single fold.

So great for what I would call ‘short-term’ backups – as it records everything that is on the main hard drive, including all the programs and applications too – so should the main hard drive ever fail or should I delete something throughout the day by mistake, then this is the drive that will suddenly be worth more than it’s weight in gold Wink.

It was this Time Machine hard drive I was able to use, for example, when my Mac Pro 3.1 stopped working – a few days after I bought the 5.1 model – so after installing a new hard drive (as that was what had died) I was able to go back in time and resort everything – so when it finally booted up again, it was just like it had been, on the last hour of the old drives life.

A perfect copy too – as everything worked just like it did before.
So when it comes to saving one’s bacon, the Time Machine definitely gets two thumbs up from me – especially when it comes to ‘short term’ backups.

The 2nd hard drive (HD2-4Tb) is where all the finished jobs and/or final pictures are saved to – which I then put into ‘yearly folders’ at the end of each year…
Screen shot of the 2nd hard drive.
.. so lots of folders within folders here – as each folder may contain lots of other folders – as the ‘Licence to use’ documents, behind the scenes shots, quotes, invoices and anything & everything else that had to do with each job, is saved into different folders within each of the Job folders – which starts with the date in reverse, followed by a name, e.g. 20171002-Today – because the computer will then automatically put then all in order, with the most current Job being the last one.

So that is what I use the 2nd hard drive for – which is a fast 4TB HGST Deskstar NAS drive – as I would put a copy of each image in there too, after I had finished saving it onto the main hard drive.

The 3rd hard drive (HD3-4Tb) is were all the Raw Capture files from each Job are saved to…
Screen shot of the 3rd hard drive.
.. similar to how I save each Job on the 2nd hard drive.

Which normally I do, before I would start processing any of them on the main hard drive – so these would be like the original raw files, just like the ones from the Job, that would have been transferred over from the MacBook Pro… which is backed up using it’s own Time Machine, onto a small portable fast hard drive – like the one sitting on top of the G-RAID unit here…
Mac Pro and G-RAID
.. which has 2 FireWire 800 ports, as well as a USB 3.0 port at the back.

So everything is basically backed up – and then backed up again and again throughout each day, onto each of these hard drives inside this machine.
Plus everything on the 2nd hard drive (HD2-4Tb), at the end of each day, would be then be copied onto another external 4Tb hard drive, which I would keep in the back of the Land Rover – so it’s kept ‘off-site’ in a pretty safe place, which is always close by – even when I’m out on location, hundreds of miles away Wink.

And so that is basically what I have been doing for the last 10+ years – and I’m pleased to say, that pretty much every image that I have produced, since I started shooting digital back in 1999, is still safe and sound Smile

Still, since I was going to all this effort to upgrade everything here – which included putting a new 1TB Solid State Drive into the MacBook Pro as well – I started to read up on this thing which I had heard a lot about, but had never really looked into that much, as it actually sounded a bit scary, to be honest – and that was RAID.

RAID (redundant array of independent disks) is a data storage virtualization technology that combines multiple physical disk drive components into a single logical unit for the purposes of data redundancy, performance improvement, or both.

Data is distributed across the drives in one of several ways, referred to as RAID levels, depending on the required level of redundancy and performance. The different schemes, or data distribution layouts, are named by the word RAID followed by a number, for example RAID 0 or RAID 1. Each schema, or RAID level, provides a different balance among the key goals: reliability, availability, performance, and capacity. RAID levels greater than RAID 0 provide protection against unrecoverable sector read errors, as well as against failures of whole physical drives.”

Anyway, as it did sound like something that I could use to back up all of the above to – thanks to all those who talked about it on the internet over the years, as well as to those who have posted various YouTube videos about it all too – I now have a G-RAID removable hard drive unit, sitting beside the Mac Pro – which I put two 8TB HGST Deskstar NAS drives inside and set it to RAID 1…
Screen shot of the G-RAID hard drive.
.. which Carbon Copy Cloner then automatically copies everything onto at the end of each day, that has been put into both the 2nd hard drive (HD2-4TB) and the 3rd hard drive (HD3-4TB).

And because it has been set to RAID 1, then that means that everything is automatically copied onto both 8TB drives at the same time – both of which can then be removed from the G-RAID unit and used as single or independent drives if need be.
Which was something that I was actually worried about, i.e. if the actual RAID unit itself were to stop working, could I still somehow read what was on the two hard drives ?

Well, I’m pleased to say I can – no problems at all – which Colin also talks about here…
G-RAID Review
.. on G-Technology G-RAID Hard Drive Review Smile

Anyway, this basically now means, at the end of each day, everything is on at least 2 different hard drives – or 5 different hard drives, if I have saved the work into the 2nd hard drive (HD2-4TB) and the 3rd hard drive (HD3-4TB) – which like I said before: I usually would do manually, by dragging & dropping, throughout the day anyway.
Or 6 different hard drives, if I saved it onto the one in the Land Rover – and it could be as many as 8 different hard drives, if it is still on the MacBook Pro and on it’s Time Machine hard drive as well – which normally everything will be left on and won’t be removed or delated, until I need the space – by which time – as there is now a 1TB Solid State Drive in there and few jobs would use up more than 30 or 40GB – everything should have been well backed up on the above.

So that’s what I have been doing over the past few weeks – “To be sure, to be sure” as we like to say… just for you Smile

August 31, 2017

Elegant Transformation.

Is the title of our latest published work in the October 2017 issue of Ireland’s Homes Interiors and Living magazine…
The cover plus pages 82 to 93 in the October 2017 issue of Ireland's Homes Interiors and Living magazine featuring Emma and Graham Cooper's Victorian semi in Belfast.
.. on pages 82 to 93 plus on the Cover too – which features Emma and Graham Cooper’s Victorian semi detached house in Belfast.

“By restoring, re-purposing and re-imagining Graham and Emma turned a ‘house of horrors’ in Belfast into an elegantly practical home.”

Which I talked about shooting here: Like something you would see in a magazine.

So Congratulations once again, to both Graham and Emma here…
Emma Cooper in the sitting room of her Victorian semi in Belfast.
.. for not only making it into this beautifully printed top selling Irish magazine – but more importantly, for making it onto the Cover too.

So from Marie, Mandi & me – way to go you two, for this Elegant Transformation smile.

August 7, 2017

Tucked snugly away from the city streets.

The other main shot that they wanted, was this one…
“The
.. of the terrace area in the centre of the hotel – which we knew the sun would pretty much naturally light from about 3pm onwards.

“Adjoining Dylan Bar, the Terrace is an outdoor oasis. Tucked snugly away from the city streets, it features modern mood lit panelled walls and bamboo planting. The décor is finished by a feature red brick wall, giving it a Japanese Garden meets New York terrace appeal. The cosmopolitan space features comfortable lounge seating, providing the perfect space to relax after a long day at work, or to meet friends on the weekend.
The terrace is also the perfect space for watching any sporting event. It features two outdoor TV’s, and the most highly anticipated events are shown.”

So with 3 images now done and time to spared, we quickly set-up the 4th shot in the bar, to show this seating area…
“One
.. which was the area behind where we had taken this shot from the year before…
“The
.. which I talked about shooting here: Five images.

So while Dianne did a bit of polishing…
“Behind
.. as well as some heavy breathing…
“Behind
.. Claudio worked on the lighting…
“Behind
.. as well as his modelling career wink

Happy with that…
“Behind
.. as this was the final image produced to show this area…
“Sitting
.. which does have a very different feel to it than this area…
“Seating
.. which is on the other side of bar.

Anyway, the 5th and final image, as I said before, was of this area:
“Behind

OUR THINKING: Terrace area.

“Day time – after 4pm.

We like this angle as it shows the different wall surfaces in this area, giving us lots of interest.
4 people plus 1 staff member.
Small cacti for tables or something small with a modern feel.
Drinks for the table in the foreground, light beer and nibbles.
Throws. More planting.
Could the people be dressed in casual, nothing too bright let’s keep the colours soft.”

And so we once again started to set it up for the camera…
“Behind
.. check…
“Behind
.. and then waited for a blink of sun…
“Behind
.. before capturing the team in the positions we felt everyone should be…
“Behind
.. just before they all arrived…
“Behind
.. and we made some hand gestures…
“Behind
.. while Claudio here…
“Behind
.. once again, worked on his modelling career wink

Seriously though, between his lighting and the Big Guy’s lighting…
“Behind
.. with everyone now in their place…
“Behind
.. it wasn’t long before I was standing back…
“Behind
.. saying: “That’s a rap” – which it was as you can now see…
“Screen
.. on their website.

And so that was it, time to pack & rack…
“Behind
.. for the second time that day – smiling from ear to ear…
“Behind
.. as we were all delighted.

Which just leaves me to say a big Thanks to everyone involved here once again – especially to Elaine & Barry and not forgetting the Big Guy up above – from all of us @ ampimage.com

Creating images to tell a story… just for you smile

August 5, 2017

So a decision had to be made.

After shooting the Experience suites the day before – which I talked about here: Between the showers – it was out to shoot the front terrace…
“One
.. the follow morning.

OUR THINKING: Front terrace.

“We like this angle as it shows your unique wicker seating and the contrasting facades.
We would also like the grey storage box removed so we would see a clean line of your wonderful large pots with the olive trees.

6 people, 1 staff would give this area a buzzing atmosphere.
2×2 male and female and 2 ladies.
The 2 ladies would be in the foreground, so how they look would be very important, think ladies in their 30s.

Smart casual dress as they have been shopping, props to suggest.

Food requirements: Coffee and biscuits for the ladies. Club sandwiches and drinks for the table in the background with staff serving.”

So with the camera in roughly the same spot…
“One
.. on what was looking to be another dull day – Claudio when ahead and set-up the lights…
“Behind
.. but as you can tell from the look on Dianne’s face here…
“Behind
.. she wasn’t impressed when she looked at this image on the screen…
“Behind
.. as those three 3K’s were doing very little, as you can see.

No, it wasn’t looking good…
“Behind
.. as there was no sign of the sun – and I really couldn’t see that it was going to appear anytime soon

So a decision had to be made – as I obviously couldn’t light up the whole world, never mind the front of this building, to make it look like the sun was shining – and so as you can see I wasn’t too happy…
“Behind
.. as we said our farewells…
“Behind
.. and started to load the wagon…
“Behind
.. because there was no pointing in me wasting everyone’s time here.

But then for some strange reason, the Land Rover refused to start…
“Behind
.. which as strange as it may sound – could have been because of what was reflexing on the bonnet – because yes, that was a blue sky…
“Behind
.. which by the look of it, I still wasn’t too happy to see wink

Seriously though, I couldn’t believe it – so with the camera back in it’s place…
“Behind
.. the next image on the screen confirmed…
“Behind
.. the sun was now shining – and so just one light was required this time…
“Behind
.. to add a touch of fill…
“Behind
.. to where the main group of people were going to be.

In…
“Behind
.. and out…
“Behind
.. just like the sun…
“Behind
.. but we where almost there…
“Behind
.. as I explained how I saw them…
“Behind
.. to myself by the looks of it wink

Still the ‘Big Guy up above’ must have been listening…
“One
.. because a few minutes later, I was smiling from hear to hear – at this the final result…
“The
.. which may never have happened had the Land Rover started wink

Which it did I’m pleased to say, after a little boast – and so that’s the story behind this image…
“Screen
.. which you can now see on their website – with Claudio & Dianne way in the background too.

So a big thanks to everyone involved here – and especially to the ‘big guy up above’ – because I know I could not have pulled this off without your help smile

August 3, 2017

To make it look like we did nothing at all.

After shooting the Superior guest rooms – it was up to the top floors to shoot the Executive Suites at the Kilmurry Lodge Hotel.

“The Executive Suites are spacious and contemporary, styled with our guests comfort in mind to ensure complete relaxation.”

Having already recced them back in April, it was this angle…
“One
.. that we had agreed on.

OUR THINKING: “Room 521 – This room as a feminine feel to it – so let’s play on that by adding personal items to suggest that she has just returned from a days shopping.
Nice big flower arrangement as pictured below.
A person in this room would work – clothes dark navy or beige trousers and light long sleeved shirt or light sweater.

Smart casual.”

So with the camera in pretty much the same spot…
“One
.. we when from that to this…
“One
.. after Claudio and Ivan here…
“Behind
.. lit it up, both inside…
“Behind
.. and out…
“Behind
.. while Dianne sat and read a magazine…
“Behind
.. I made some suggestions…
“Behind
.. and took a picture every now and then…
“One
.. because as you can now see on their website…
“Screen
.. we do actually work very hard, to make it look like we did nothing at all wink

The last one was this one…
“One
.. which again was on the top floor.

OUR THINKING: Room 519 – Personal items to suggest a couple.
High tea on​ the coffee table.
1 member of staff either at the window or at the bed.
2nd red strip for over the end of the bed.
Flower arrangement as below or something with a modern feel.

So with the camera in place, we went from this…
“One
.. to this…
“One
.. after the lights had been put up…
“Behind
.. and Claudio did a bit of modelling…
“One
.. which I wasn’t quite sure about…
“Behind
.. although showing off a bit of leg did help…
“Behind
.. after taking a selfie…
“Behind
.. as one naturally would – but we didn’t think any of those looked quite right…
“Behind
.. so sorry Claudio – because as you can see…
“Screen
.. they decided to run without you wink

And so that was it – time to pack…
“Behind
.. and rack…
“Behind
.. but not before the sun came out – so we made the most of that too – because like I said before: we do work very hard…
“Behind
.. to make it look like we do nothing at all smile

From Claudio, Dianne, Ivan & me – creating images to tell a story, about our wonderful time during the shoot, at the Kilmurry Lodge Hotel in Limerick.

August 2, 2017

Between the showers.

Last month I talked about us shooting one of the new bedroom suites at the Dylan Hotel in Dublin here: Our story behind the story.

Well, we were back recently to shoot a few more, which they had also talked to us about back then – and this was one of them…
“Original
.. which they call the Experience suite.

Our Thinking:
“We like the way we can see through to the bedroom in this angle.
The furniture at present is along one wall – so we will probably move the various pieces around to achieve a more attractive composition.”

So with the camera in basically the same position as before…
“One
.. the team when to work…
“One
.. both inside and outside…
“Behind
.. between the rain showers on this rather grey old day.

Which as you can see…
“One
.. started to look pretty good – just a few final touches…
“Behind
.. and it was time to talk to other model…
“Behind
.. do a test shot…
“One
.. have a think about that and what she should wear…
“Behind
.. then watch…
“Behind
.. Claudio sort out her hair…
“Behind
.. as he is a man of many talents – and this was the result…
“One
.. which I liked, but seemed to be the only one…
“Behind
.. as I was out numbered wink

So when for it again…
“Behind
.. this time with Barry standing in – and so this was the final image…
“The
.. that got the thumbs up – but I still liked this one…
“The
.. so I provided them with both, as well as without anyone in the image – because sometimes I know less is more wink

Then it was up to the top floor to shoot the Studio suite…
“Behind
.. which as you can see had this divide in the middle…
“One
.. which the normal system and lens I use, didn’t seem to be really capturing very well.

So Claudio finally got to see this other system being put to use…
“Behind
.. which he had been dying to see for quite sometime now…
“Behind
.. and so after pressing the button…
“Behind
.. he was finally able to see how much more the 24mm lens was able to capture…
“One
.. when I put the digital back on the Cambo system
“Behind
.. which I would very rarely use – and even when I do, I would usually crop the file like so…
“One
.. as I’m not a big fan of ultra wide angle.

Anyway, in this case I felt I did need to show more…
“Behind
.. and everyone agreed – so that just left a little bit of polishing to be done…
“Behind
.. and there you have it…
“One

“What do you think?”

“Behind
.. because I’m now putting words to these behind images…
“Behind
.. which Claudio is becoming very good at taking smile

Seriously though – I wasn’t looking forward to this one, as I knew from this recce image…
“Original
.. it was going to be a difficult one to capture – but was delighted with this final result…
“The
.. and so were they.

And so that was the bedrooms – which you can now see on their website…
“The

“The
.. alongside many of the other images that I’m pleased to say we produced too smile

Next up was a few exterior shots – which I will talk about another time, because as you can see…
“Behind
.. every picture tells a story.

From Dianne, Claudio & me @ ampimage.com
Creating images to tell a story… just for you smile

July 29, 2017

Superior guest room.

One of the many bedrooms that Jack at the Kilmurry Lodge Hotel wanted to show their guests, was this one…
“Original
.. which they called their Superior rooms.

“Superior guest rooms are light and airy while also offering our guests that extra touch of luxury.”

So that was next on our list, after we finished the Nelligan’s Bar shot.

Which was pretty easy to shoot…
“One
.. after Ivan put up a new picture…
“Behind
.. Dianne had sorted out the bedding …
“Behind
.. Claudio had lit it…
“Behind
.. the polishing was done…
“Behind
.. and I had press the button on this strange looking camera…
“Behind
.. which I have been using now for nearly 15 years smile

Just point & shoot – and this was the final result…
“Superior
.. which can now be seen on their website:
“Screen

Take two being the same room with only a single double-bed…
“One
.. which again just needed a few changes made…
“Behind
.. which didn’t take the team very long to sort out…
“One
.. bar trying to figure-out what to put on that far wall…
“One
.. so Dianne held up a different few things…
“One
.. which I took a quick picture of…
“One
.. before we made the final call…
“One
.. and so this was the final result…
“Superior
.. which once again you can now see on their website:
“Screen

So it was as simple as that – thanks to Ivan and Claudio here…
“Behind
.. as well as Dianne…
“Behind
.. who was already getting things ready for the last two shots – so more on those and what Claudio was doing here…
“Behind
.. to follow wink

From me and the team @ ampimage.com

Creating images to tell a story… just for you smile

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