Ashley Morrison's Blog

September 11, 2016

The Exchange.

I’ve talked about Licensing here: Base Usage Rate – which is basically where one agrees beforehand, to hire oneself to do the work first, and then you ask your client (or clients) to paid you (when you go to invoice them afterwards) for the Rights to use that work (that you obviously own, after you have created the images).

So in away, this is a bit like agreeing to sell them ‘Stock images’ afterwards – all be it ones which you knew before you took them or produced them or even created them, that they would want to use them… as well as what they wanted to use them for, how long, etc, etc.

And I’ve talked about agreeing to do work made for hire here: A ‘Work Made For Hire’ type of agreement – which is basically where ones asks their client beforehand, to pay you for not only ‘your time’ to do whatever work it is that they wanted you to do for them, but also cover all of the other expenses too (like cameras, lights, lenses, computers, etc, etc) – so as you can then do whatever work it is, with that gear that they want you to use, during the time period that they have agreed to pay you for.

Both of these types of agreements can work well for both parties, as far as I’m concerned – as they are both pretty clear-cut and therefore easy to understand.

Today however I’m going to talk about The Exchange agreement – which is basically where one asks the client beforehand, to agree to pay you for your time to do the work (and possibly something towards your out-of-pocket expenses too) in exchange for the Rights to use any work that you do.
Which sounds straight forward enough – and is, so long as neither party asks to many questions and everyone just expects that once the invoice is paid, that’s it.
So the photographer gets what they want (which is to be paid for their time & expenses) and the client gets what they want (which is some images for them to use).

Which means everyone is happy smile

Happy that is, until like I said about, one or other parties starts to question what exactly the deal is or was here. For example, did the photographer agree to All Rights here (meaning the client would now own the Copyright) OR was it just for the Rights to use the work in All media for an Unlimited period of time throughout the World (meaning the photographer would still own the Copyright, but the client could use the images for as long as they liked, in anyway that they wanted to, etc, etc) Or was it for the Rights to use the work for less than this ?

And are we talking about Exclusive use here (meaning only this client can use the images) or are we talking about Non-exclusive use here (meaning others could also use these images too, including this clients competitors) ?

So what’s the deal ?

For example, the client agrees beforehand, to pay you £700 afterwards, for ‘your time & expenses’ to do have done the work – and exchange for that, you would agree to hire yourself to do the work first (which is why you would then naturally own it) and you would then grant them or give them what ??
Because it’s obviously not going to be ‘your time & expenses’ that you are going to be giving them here, even though that is what you have actually asked them to pay you for or what they have agreed to pay you for – so it’s what you are going to be giving them in exchange for paying you for this, that needs to be made clear here… before any work is done.

Or may be you don’t need to actually give them any images at all here – because if you were to pay a Musician for example, for their time & expenses, they wouldn’t automatically give you a copy of the music that they played, for you to use afterwards !!

Or if they where only prepared to pay you £400 here, instead of £700, then what would the deal be ?

Or if after seeing the final results, they said that they didn’t want to use any of the images (because they were all basically useless), then what would the deal be ?

Or what if they decided to use them for the next 10 years, rather than asking you back each year to shoot more – which you were banking on – then what would the deal be ?

Or which would you say is better: an image that only took you 5 minutes to produce that they wanted to use for the next 5 years in multiple media OR an image that took you 5 hours to produce that they only wanted to use for a few weeks in one media ?

And do you think the client would agree, i.e. the better image is always the one that they have to pay you more for, rather than the one that they would want to use more ??

In other words, does it actually matter what the images look like or how good they are or even if there are any images at all here !!

More questions than answers – many of which I would find hard to answer – which is why I wouldn’t recommend this type deal to anyone – even though I’m aware The Exchange deal is probably one of the most common type of deal that is use by photographer, especially by those who are just starting out – because at first it seems to be a very simply deal, which it is, so long as as neither party asks to many questions and everyone just expects that once the invoice is paid, that’s it wink

September 4, 2016

Forward thinking.

With a shoot coming up a few weeks time, which will mean not only travelling with Dianne & Claudio, but also with all my gear as well as theirs – then it was time to think about how I could put more stuff up on top of the wagon – without spending more than I needed to or putting a roof-rack up there that couldn’t be easily removed by me (on my only) once I was back at the base.

I already have 4 roof bars for the Land Rover – which I bought a few years ago to carry 8×4 sheets of plywood and insulation boards – so at first I considered just using a sheet of marine plywood – which when everything would have been put on top of it and strapped down, would have worked fine.

However, I thought, what about when all the gear is of it – how will I then make sure that it doesn’t fly off ?

Anyway, after having looking once again at all the various roof racks available for this type of Land Rover by various companies throughout the UK – including the beautiful Highlander roof rack by Safety Devices (which neatly follows the profile of the vehicle’s roof), which I absolutely love the look of – I finally decided to call in to see the guys at Coates Engineering, one day after going for my daily swim at the Bangor Aurora Aquatic and Leisure Complex – which is were I tend do a lot of my ‘forward thinking’ these days, as I remember those wonderful days in the past, when I was actually able to swim more than 100 metres without having to stop to catch my breath wink

Anyway, this was the result…
A 6' x 4' sheet of galvanised steel mesh bolted on to the roof bars of the Land Rover.
.. which is a 6′ x 4′ sheet of galvanised steel mesh – which they designed some bolts for, as seen here…
A 6' x 4' sheet of galvanised steel mesh bolted on to the roof bars of the Land Rover.
.. to hold it to the roof bars…
A 6' x 4' sheet of galvanised steel mesh bolted on to the roof bars of the Land Rover.
.. from underneath…
A 6' x 4' sheet of galvanised steel mesh bolted on to the roof bars of the Land Rover.
.. which is then held in place from above by this little plate…
A 6' x 4' sheet of galvanised steel mesh bolted on to the roof bars of the Land Rover.
.. and squared of at the back to prevent me from catching it as I push the cases up there…
A 6' x 4' sheet of galvanised steel mesh bolted on to the roof bars of the Land Rover.
.. as some of them are quite heavy.

Perfect…
A 6' x 4' sheet of galvanised steel mesh bolted on to the roof bars of the Land Rover.
.. and I think it looks pretty good to, after I painted it black, since image is everything after all wink

So there you have it – a very simple and cost-effective solution in the end – which simply means we are now already to go, on our next exciting adventure smile

September 3, 2016

A huge project didn’t faze me.

Is the title of our latest published work in the October 2016 issue of Style at Home magazine…
Pages 16 to 26 in the October 2016 issue of Style at Home magazine featuring Jillian Espey's former Fisherman's Cottage in the County Down village of Groomsport.
.. on pages 16 to 26 – which features Jillian Espey’s former Fisherman’s Cottage in the County Down village of Groomsport.

“Jillian, 36, saw beyond her old property’s disrepair and transformed it into a stylish seaside cottage.”

Which I talked about shooting here: Everyone sees things differently and sees different things – at the start of this year.

So just want to say a Congratulations to Jillian here…
Jillian Espey at the dining table in the kitchen of her former Fisherman's Cottage in the County Down village of Groomsport.
.. for making it into this national magazine which is full of stylish homes and ideas – from Marie, Mandi & me @ ampimage.com

September 2, 2016

Calm restored.

Is the title of our latest published work in the October 2016 issue of 25 Beautiful Homes magazine…
Pages 90 to 93 in the October 2016 issue of 25 Beautiful Homes magazine featuring Emma and Graham Cooper's Victorian semi detached house in Belfast.
.. on pages 90 to 93 – featuring Emma and Graham’s Victorian semi detached house in Belfast.

“By repurposing and reimagining, Emma and Graham Given have turned their ‘house of horrors’ into an elegantly practical home.”

Which I talked about shooting here: Like something you would see in a magazine – back in March of this year.

Plus New For Old is the title of our other one in this issue…
Pages 124 to 126 in the October 2016 issue of 25 Beautiful Homes magazine featuring John Wilson's house in the County Down seaside village of Ballyhalbert.
.. on pages 124 to 126 – featuring John Wilson’s house in the County Down seaside village of Ballyhalbert.

“Unable to find a home that he loved enough to buy, John Wilson built his own instead using plenty of reclaimed materials for a lived-in look.”

Which I talked about shooting here: Favourite shot has to be the Michael Jordan one – in July of this year.

So just want to say a big Congratulations here, to both Emma…
Emma Cooper in the kitchen of their Victorian semi in Belfast.
.. and John here…
John Wilson in the sitting room of his house on the outskirts of the County Down seaside village of Ballyhalbert.
.. for making it into this beautiful top selling national magazine – from Marie, Mandi & me smile

August 15, 2016

Only Bedrooms.

Filed under: Photography — Ashley Morrison @ 4:57 pm
Tags: , , , , ,

Which just happen to be the most important images of them all, especially for many hotels these days – as that is the image that their guests will be looking at, when they go to click on that ‘Book Now’ button on their website.

And since that one image may represent one of many similar type of rooms that are available, then multiple it’s value to them by the number of rooms, times the number of days in the year, times the number of years that they will want to use that image – and you will start to see why that image is a very important to them to get right.

So it may only be another image of a room to me, but to them, it’s may in fact be a lot more than that – and so that is what I try to keep in mind when talking to my clients beforehand, about what the fee would be for providing them with an image to meet their usage requirements.

Because taking a picture of a bedroom is easy – in fact, when we would first go to see them, I would often shoot most of their hotel in less than 30 minutes – and produce images like this…
Recce image of one of the bedrooms in Dunboyne Castle Hotel.
.. so if it was just some pictures that they needed taken, then there you go, job done Wink

Anyway, 30 years of experience – many of which I worked alongside some of the top advertising companies in the country – means that I know that it’s often more than just a picture of the room they need, it’s an image to help them tell a story or even sell a dream that they need, and it’s often an image that they will want to use not only in various media but also for years to come too, so needs to be just right.

Because there may be a lot of money riding on the back on this image or set of images as is often the case, so to undervalue how important these images are to them, could be a very costly mistake for everyone if they aren’t just right.

So the question is: what does one have to do to ensure that these images (which are in fact very important to them), are ‘good enough’ to meet their needs over the years to come ?

Anyway, below you can see what we recently did – which I will let the pictures speak for themselves – because as they say: “a picture is worth a 1000 words” – so enjoy the story they tell Wink

Unloading the Land Rover outside Dunboyne Castle Hotel in County Meath.

Unloading the Land Rover outside Dunboyne Castle Hotel in County Meath.

First up was the Deluxe Room…
One of the first pictures taken in one of the bedrooms at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

One of the first pictures taken in one of the bedrooms at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

.. and the final result…
Deluxe Room bedroom at Dunboyne Castle Hotel in County Meath.
.. to show their Deluxe Room.

Next was the Deluxe Room with a balcony…
One of the first pictures taken in one of the bedrooms at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

One of the first pictures taken in one of the bedrooms at Dunboyne Castle Hotel in County Meath.
.. and the final result…
Deluxe Balcony bedroom at Dunboyne Castle Hotel in County Meath.
.. to show their Deluxe Room with a balcony.

Next was the Twin Room…
One of the first pictures taken in one of the bedrooms at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

One of the first pictures taken in one of the bedrooms at Dunboyne Castle Hotel in County Meath.
.. and the final result…
Twin Room bedroom at Dunboyne Castle Hotel in County Meath.
.. to show their Twin Room.

Next was the Family bedroom…
One of the first pictures taken in one of the bedrooms at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. and the final result…
The family bedroom at Dunboyne Castle Hotel in County Meath.
.. to show their Family Room.

And so it when over the next few days, as we worked our way through their different rooms and suites – between a bite to eat…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. few pints of Guinness…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. doing one make-up…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. straightening the curtains…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. fluffing the cushions…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. positing the models…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. and trying to get the camera to work…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. before gathering around the laptop to have one final look…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. at images like this…
The Presidential suite at Dunboyne Castle Hotel in County Meath.
.. to show the bedroom area in their large Presidential suite.

So it may have been only bedrooms that we had been asked to shoot here, but these 2 trolleys…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. should tell you how important we felt that these images were to them.

And as we posed afterwards for a group shot in the rain…
Behind the scenes at Dunboyne Castle Hotel in County Meath..
.. we were “Happy, happy, happy” as I would say – because we knew that we had given it our all.

And their comments after seeing the final results:

“Ashley,
I think they are just fantastic. I am so pleased with them. Thank-you. “

Gráinne Ross, Managing Director.

“Hi Ashley,
Thank you so much, they look great! I’m really happy with them.
Thanks again. “

Rosalie Delany, Director of sales & marketing.

Which at the end of the day, is really what counts – as praise is bread to an artist smile..

August 4, 2016

Happy ending

Is the title of our latest published work in the September 2016 issue of 25 Beautiful Homes magazine…
Pages 78 to 79 in the September 2016 issue of 25 Beautiful Homes magazine featuring Amy and Pierre-Emmanuel de Leusse's stone-bulit 18th-century cottage called 'La Petite Maison' on the edge of the charming village called Saint-Orens-Pouy-Petit near Condom.
.. on pages 78 to 79 – featuring Amy and Pierre-Emmanuel de Leusse’s stone-bulit 18th-century cottage called ‘La Petite Maison’ on the edge of the charming village called Saint-Orens-Pouy-Petit near Condom.

“Realising a long-held dream, Amy and Pierre-Emmanuel de Leusse discovered the beauty of rural life.”

Which I talked about shooting here: “Day 10” – 6 years ago.

So just want to say Congratulations to you both here…
Amy de Leusse and Pierre Emmanuel outside their house called 'La Petite Maison' which is nestled in the heart of the Gers countryside on the edge of the charming village called Saint-Orens-Pouy-Petit near Condom.
.. for this very happy ending – as it did take us quite a while too, for our dream to come true Wink.

However, a Tall order – which is the title of our other one in this issue…
Pages 111 to 113 in the September 2016 issue of 25 Beautiful Homes magazine featuring Karen Dyer's 19th-century farmhouse near the village of Greyabbey in County Down.
.. on pages 111 to 113, featuring Karen Dyer’s 19th-century farmhouse near the village of Greyabbey in County Down – was one we had to wait even longer for.

“Karen Dyer had a grand vision for her family farmhouse, but she had a mountain to climb to make it a reality.”

So I also want to say a big Congratulations to Karen and her daughter Beth here…
Karen Dyer with her daughter Beth in the sitting room of their farmhouse near Greyabbey in County Down.
.. for this very tall order – as after all these years I had almost given up on this becoming a reality too Wink.

In other words: Way to go to you all, for this very happy ending to a very tall order – from Marie, Mandi & me – who didn’t give up on our dreams neither smile

July 26, 2016

“Stop looking at the clock”

Filed under: Photography — Ashley Morrison @ 2:24 pm
Tags: , , , ,

“And start looking at what is actually in front of you, because you are in fact living the dream” – is what I said to my team here, as they were trying very hard to speed things up during this shoot.

Because let’s face it, life really doesn’t get much better than this…
Claudio Salviato on the balcony of the Presidential suite at The K Club near Straffan in County Kildare.
.. or at least not for me it doesn’t – as I simply couldn’t afford to even dream of staying at a place like this…
The K Club near Straffan in County Kildare.
.. never mind stand on the balcony of their Presidential suite.

So enjoy the moment while it lasts…
Behind the scenes at The K Club near Straffan in County Kildare.
.. because I can assure you, I was in no hurry to leave Wink

Anyway, the last image was to show that balcony of the Presidential suite and the view of their gardens and golf course – which the day before we talked over with Susie, as we tried to find the best angle…
Behind the scenes at The K Club near Straffan in County Kildare.
..which in the end I reckoned was from the window near the top of the stairs…
Behind the scenes at The K Club near Straffan in County Kildare.
.. so worth taking a shot of…
Behind the scenes at The K Club near Straffan in County Kildare.
.. because I would rarely not use a tripod…
Behind the scenes at The K Club near Straffan in County Kildare.
.. even when working with the 503.

Anyway, other than were it was taken from…
Behind the scenes at The K Club near Straffan in County Kildare.
.. it was a pretty straight forward shot…
The balcony and view from the Presidential suite at The K Club near Straffan in County Kildare.
.. to complete the dream, of what The K Club has to offer it’s extra special guests.

And so it was now time to look at the clock – as we packed…
Behind the scenes at The K Club near Straffan in County Kildare.
.. because I’m trying to workout how long it will be before we are back here again Wink

July 25, 2016

The master bedroom in the Imperial Suite.

Filed under: Photography — Ashley Morrison @ 3:22 pm
Tags: , , , ,

They say a picture is worth a 1000 words – so when trying to produce an image that someone else will want to use, especially if it’s one for them to use to help them tell their story – or in this case, say to their guests: this room would be ideal for you – then I would often question them about who that person is.

Male, female, young, old, business person, bride, tourists, etc, etc – because I want that person to feel that this would be prefect for them too – in fact, I’d really like them to feel that are already there and this is already their room Smile

Okay, I may be getting a bit carried away here – but that is often like my Goal, i.e. to make the viewer feel that they are already there and this is what they are looking at.

And so I have spent the last 30 years trying to produce those type of images – “Just for you”, as we would often say – and so knowing who ‘you’ (the viewer) is, would therefore be important for me and my team to know… hence the questions about the client’s target market, etc, etc.

Because everything in the image, as well as how it’s lit, composed, framed, etc, etc – is all part of the story that we are writing a 1000 words about, when we take a picture or produce and image or even create one, to say what it is that we are wanting to say to the viewer, i.e. you Wink

And so with that in mind, the fun begins – which is basically what happened here, during this shoot of the master bedroom in the Imperial Suite…
One of the first pictures taken of the master bedroom in the Imperial Suite at The K Club near Straffan in County Kildare.
.. which once lit and styled…
One of the first pictures taken of the master bedroom in the Imperial Suite at The K Club near Straffan in County Kildare.
.. had us both looking at the scene here…
Behind the scenes during the shoot at The K Club.
.. in no time at all – thinking yes that looks pretty good
One of the first pictures taken of the master bedroom in the Imperial Suite at The K Club near Straffan in County Kildare.
.. so it was time to ask Susie to come have a look.

Arms folded – as you can see here in Claudio’s behind the scenes shot…
Behind the scenes during the shoot at The K Club.
.. which isn’t a good sign Wink

Seriously though, Susie really did like it – however, it was this question that I kept asking, about who this person was here…
Detail.
.. because may be it should be this person…
Detail.
.. or even this person…
Detail.
.. or would it be this…
Detail.
.. or this…
Detail.
.. or this…
One of the first pictures taken of the master bedroom in the Imperial Suite at The K Club near Straffan in County Kildare.
.. which is when she finally said ‘yes’ – like that’s the word I have been look for, to describe this ideal person, who… would want to say in this room, could afford to say in this room, would normally stay in this room .. would stop and look at my picture Smile

Yes, it was a bit like going shopping with one of my daughters, who would tell me that she knew exactly what she wanted, once she would see it Wink

Anyway, that was the master bedroom in the Imperial Suite done – so 4 down and only 1 to go.

July 24, 2016

The Master Bedroom.

Filed under: Photography — Ashley Morrison @ 1:09 pm
Tags: , , , , ,

In the Presidential suite, with it’s four-poster bed was next up…
One of the first pictures taken in the bedroom of the Presidential suite at The K Club near Straffan in County Kildare.
.. and so while Dianne did a spot of ironing…
Behind the scenes during the shoot at The K Club.
.. Claudio once again put a light outside…
Behind the scenes during the shoot at The K Club.
.. and I took a quick shot of the kids…
One of the first pictures taken in the bedroom of the Presidential suite at The K Club near Straffan in County Kildare.
.. to see if that sort of thing would work.

Which we decided against in the end, as Susie wanted to show that this as the parent’s room or master bedroom in this suite, as it had another bedroom on the other side of the living room that we had just shot.

So we thanked the children for their time, as they had already been amazing – and then Claudio put up another light outside…
Behind the scenes during the shoot at The K Club.
.. which as you can see here…
One of the first pictures taken in the bedroom of the Presidential suite at The K Club near Straffan in County Kildare.
.. lit up the bed beautifully.

Love it – and almost there I reckoned, as I stood back to let Dianne have a look…
Behind the scenes during the shoot at The K Club.
.. while the swear ran down my back, due to this amazing weather that we were getting – which naturally we complained about, as we are just not used to it here in Ireland – so there is just no pleasing us sometimes when it comes to the weather Smile

Anyway, she wasn’t happy neither at what she saw on the screen here…
One of the first pictures taken in the bedroom of the Presidential suite at The K Club near Straffan in County Kildare.
.. and Claudio agreed with her – so I was out numbered 2 to 1 Wink

But they were right – as this was the final result…
The master bedroom in the Presidential suite at The K Club near Straffan in County Kildare.
.. a few minutes later – so can you spot the difference Wink

Anyway, that was it as we called it a day and headed for the bar – where Claudio and I ‘talked shop’ until the wee small hours of the following day, as this was like living the dream for both of us – with 3 down and only 2 to go Smile

The Presidential suite.

At the at The K Club was next up…
One of the first pictures taken in the Presidential suite at The K Club near Straffan in County Kildare.
.. so while I looked at the first images on the screen…
Behind the scenes during the shoot at The K Club near Straffan in County Kildare.
.. Dianne worked on the styling…
Behind the scenes during the shoot at The K Club near Straffan in County Kildare.
.. as Claudio set up the lights.

Then our star guests arrived…
Behind the scenes during the shoot at The K Club near Straffan in County Kildare.
.. as Susie here…
Behind the scenes during the shoot at The K Club near Straffan in County Kildare.
.. was wanting to show this as a room that would suit a family too.

So while Dianne worked on the cushions, to try and give them a bit more shape…
Behind the scenes during the shoot at The K Club near Straffan in County Kildare.
.. I talked to Susie about how I saw it now, as I wasn’t over convinced that this was going to work…
One of the first pictures taken in the Presidential suite at The K Club near Straffan in County Kildare.
.. but by the look on everyone face here…
Behind the scenes during the shoot at The K Club near Straffan in County Kildare.
.. I wasn’t actually doing at very good job of Smile

Anyway, kids sitting on the sofa was my thinking here now…
Behind the scenes during the shoot at The K Club near Straffan in County Kildare.
.. so after getting a green-light on that, it was time to sort the hair out…
Behind the scenes during the shoot at The K Club near Straffan in County Kildare.
.. and then minutes later this was the result…
Behind the scenes during the shoot at The K Club near Straffan in County Kildare.
.. as they both posed to perfection – while both of their mothers look on Wink

And so that was two done – one to go before we would call it a day – as none of us were in a rush for this dream to end Smile

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