Ashley Morrison's Blog

August 7, 2017

Tucked snugly away from the city streets.

The other main shot that they wanted, was this one…
“The
.. of the terrace area in the centre of hotel – which we knew the sun would pretty much naturally light from about 3pm onwards.

“Adjoining Dylan Bar, the Terrace is an outdoor oasis. Tucked snugly away from the city streets, it features modern mood lit panelled walls and bamboo planting. The décor is finished by a feature red brick wall, giving it a Japanese Garden meets New York terrace appeal. The cosmopolitan space features comfortable lounge seating, providing the perfect space to relax after a long day at work, or to meet friends on the weekend.
The terrace is also the perfect space for watching any sporting event. It features two outdoor TV’s, and the most highly anticipated events are shown.”

So with 3 images now done and time to spared, we quickly set-up the 4th shot in the bar, to show this seating area…
“One
.. which was the area behind where we had taken this shot from the year before…
“The
.. which I talked about shooting here: Five images.

So while Dianne did a bit of polishing…
“Behind
.. as well as some heavy breathing…
“Behind
.. Claudio worked on the lighting…
“Behind
.. as well as his modelling career wink

Happy with that…
“Behind
.. as this was the final image produced to show this area…
“Sitting
.. which does have a very different feel to it than this area…
“Seating
.. which is on the other side of bar.

Anyway, the 5th and final image, as I said before, was of this area:
“Behind

OUR THINKING: Terrace area.

“Day time – after 4pm.

We like this angle as it shows the different wall surfaces in this area, giving us lots of interest.
4 people plus 1 staff member.
Small cacti for tables or something small with modern feel.
Drinks for table in the foreground, light beer and nibbles.
Throws. More planting.
Could the people be dressed in casual, nothing too bright let’s keep the colours soft.”

And so we once again started to set it up for the camera…
“Behind
.. check…
“Behind
.. and then waited for a blink of sun…
“Behind
.. before capturing the team in the positions we felt everyone should be…
“Behind
.. just before they all arrived…
“Behind
.. and we made some hand gestures…
“Behind
.. while Claudio here…
“Behind
.. once again, worked on his modelling career wink

Seriously though, between his lighting and the Big Guy’s lighting…
“Behind
.. with everyone now in their place…
“Behind
.. it wasn’t long before I was standing back…
“Behind
.. saying: “That’s a rap” – which it was as you can now see…
“Screen
.. on their website.

And so that was it, time to pack & rack…
“Behind
.. for the second time that day – smiling from ear to ear…
“Behind
.. as we were all delighted.

Which just leaves me to say a big Thanks to everyone involved here once again – especially to Elaine & Barry and not forgetting the Big Guy up above – from all of us @ ampimage.com

Creating images to tell a story… just for you smile

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July 22, 2017

Nine years on.

Filed under: Family,Photography,Web links — Ashley Morrison @ 10:39 am
Tags: , , , ,

Nine years ago, we produce this image…

.. in the Nelligan’s Bar at Kilmurry Lodge Hotel – which I always remember as being quite a difficult one to light, as one wants to maintain the atmosphere, but yet not make it to dark or moody.

Anyway, back in April of this year, Jack asked me to have another look at it, as they had made a few changes – which they most certainly had.

Our Thinking:
“This angle is our favourite…
“Original
..it gives a really nice atmosphere with lots of interest.
Actually love the grouping of people in this shot – family looks perfect here – as does the placement of the other quests too.”

And so that was to be 1 of 3 images Jack wanted of this bar – which ended up looking like this…

.. but started out looking like this…
“One
.. at 8:30 the following morning – after the Dusk shot and serval pints of Guinness in this very same room the night before wink

So with at image on screen…
“Behind
.. the team went to work…
“One
.. like a well oiled machine…
“One
.. as it was time for a coffee…
“Behind
.. lots of pointing…
“Behind
.. thinking…
“Behind
.. and the final touches…
“Behind
.. just before our family arrived…
“Behind
.. at 10:30.

So with the camera in position…
“Behind
.. and a Guinness on hand…
“Behind
.. one last look at the screen…
“Behind
.. and then it was time to press that button…
“Behind
.. as all eyes were on the Stars of the show…
“Behind
.. while I wounded on the camera as fast as I could…
“Behind
.. and captured the moment…
“Behind
.. before checking the screen…
“Behind
.. and then inviting them all over to see themselves…
“Behind
.. and how well they looked when I zoomed in on them…
“Zoom
.. and so this was the final result…

.. which was created for Multiple Media use – “As it’s easy to crop but harder to add on” as I would often say to people who ask why I still like to produce square imageswink

And so 9 years after the first image of this bar was created – this new image can now be seen on the Home page of their website…
“Screen
.. along with this one…
“Screen
.. which was the next image that we produced – so more on that to follow – from Dianne, Claudio, Ivan & me @ ampimage.com in Nelligan’s Bar.

July 20, 2017

Dusk shot.

Back in April we also talked about shooting the front of the Hotel…
“Our
.. and it was agreed a dusk or night shot would work best.

So after the shot outside Nelligan’s bar we headed around to the front of the building…
“One
.. which had already be cleared of cars – and so it was a case of starting early…
“Behind
.. once I had found my spot…
“Behind
.. and Ivan had taken the Land Rover for a spin…
“Behind
.. as he reckon we may be shooting out of the back of it, if it started to rain again.

Because this is Ireland – were it rains 250 plus days a year – so the umbrella was up just in case…
“Behind
.. as the first of the images appeared on screen, the car arrived…
“One
.. while Claudio & Ivan set-up some lights…
“Behind
.. after which we then when ahead and shot the car and person in place…
“Behind
.. and then waited for the magical moment to happen – which as you can see here it did…
“One
.. about 15 minutes later – as day turned to night…
“Behind
.. which then only left the sign on top to light…
“Behind
.. and so this was then the final result…
“The
.. which one can now see on the Home page of the Kilmurry Lodge Hotel’s website
“Screen
.. along with the others images we took – or should I say created, as we do tend to do a little more than just turn up and take some pictures smile

So more on that to follow – from Dianne, Claudio, Ivan & me @ ampimage.com.

May 27, 2017

The John Jefferson Smurfit Room.

The John Jefferson Smurfit Room is located in the hotel itself which dates from 1832. The room boasts a magnificent Georgian stucco ceiling, complete with ornate plasterwork and a magnificent Waterford Crystal Chandelier. Beautiful sash windows allow views onto the manicured gardens and also allow plenty of natural daylight to flood into the space while the elegant marble fireplace adds a wonderful focal point to the room. Double doors lead out onto the Yeat’s Room which is home to a large collection of original Jack B. Yeat’s paintings and is often used as a tea/ coffee breakout area or as a pre-dinner drinks reception space. The John Jefferson Smurfit Room can be used for private dining, a board meeting or for a meeting or presentation.”

Which was the first room we looked when we went down to see Orla…
The John Jefferson Smurfit Room at the K Club in County Kildare.
.. a few months ago.

OUR THINKING: Late evening – shooting around 7:30pm, so need to be setting up around 6pm.
2 members of staff preparing the room.
Dinner party possible set for private birthday or small corporate dinner, so maybe if we keep flowers in low rise arrangements down the centre of the table.
White table clothes unless the table is really nice.
Fire lit.

So having agreed on that, just after arriving and have agreed at deal with Ivan here…
Behind the scenes during the shoot at the K Club in County Kildare
.. Dianne noticed that they were already starting to set it up for us to shoot at the end of the 2nd day – so rather than just letting them get on with it, she got out the iron and when to work…
Behind the scenes during the shoot at the K Club in County Kildare
.. which meant by the time I set up the camera and took the first picture here…
One of the last pictures taken in the John Jefferson Smurfit Room at the K Club in County Kildare.
.. it was already looking very good.

So while Claudio and Ivan worked on improving the lighting, Dianne worked on the place setting…
One of the pictures taken in the John Jefferson Smurfit Room at the K Club in County Kildare.
.. as she felt their should be a little bit more on the table.

Then Ivan lit the candles…
One of the pictures taken in the John Jefferson Smurfit Room at the K Club in County Kildare.
.. the finishing touches were added…
Behind the scenes during the shoot at the K Club in County Kildare
.. and that was basically it – as you can see…
One of the last pictures taken in the John Jefferson Smurfit Room at the K Club in County Kildare.
.. which in the end looked like this…
The John Jefferson Smurfit Room at the K Club in County Kildare.
.. after the fire had been lit and I had added on the “magnificent Georgian stucco ceiling, complete with ornate plasterwork and a magnificent Waterford Crystal Chandelier”.

Delighted with that – however, we had mentioned in our report, that either 1 or 2 members of staff may work well – so before moving the camera, we gave that a go…
One of the last pictures taken in the John Jefferson Smurfit Room at the K Club in County Kildare.
.. and yes as you can see here…
The John Jefferson Smurfit Room at the K Club in County Kildare.
.. that worked very well too.

So were provided them with the two slightly different variations here – the first of which can now be seen on their website here…
Screen shot of the John Jefferson Smurfit Room on The K Club's website.
.. as this was one which they felt really didn’t need anymore.

And I couldn’t argue with that – because it really didn’t.

Still, as I would often say about all the stuff that we would bring to these type of shoots…
Behind the scenes during the shoot at the K Club in County Kildare
.. “It’s better to be looking at it…
Behind the scenes during the shoot at the K Club in County Kildare
.. than for it” smile

And so that’s the story behind this image which you can now see on our home page too…
smile
.. as I would say that this was my favourite image from this shoot.

From Dianne, Claudio, Ivan & me at ampimage.com The home page of the ampimage website showing the image we produced in the John Jefferson Smurfit Room at the K Club.

May 22, 2017

My turn.

Shoot towards the bar…
One of the original pictures taken of the Media Puzzle Lounge at the K Club in County Kildare
.. or towards the seating area…
One of the original pictures taken of the Media Puzzle Lounge at the K Club in County Kildare
.. was the big question asked back when we first looked this room, which they call the Media Puzzle Lounge.

Media Puzzle (May 7, 1997 – June 22, 2006), foaled in the United States was an Irish horse best known for his win in the 2002 Melbourne Cup.
Bred by Walter Haefner’s Moyglare Stud Farm and owned by Dr. M. W. Smurfit. He was sired by Theatrical, the 1987 U.S. Champion Male Turf Horse, and out of the mare Market Slide by Gulch, the 1988U.S. Champion Sprint Horse. Media Puzzle is the half brother of Refuse to Bend, a four-time group 1 winning entire by Sadler’s Wells.

Anyway, bright and early the following morning – after having spent quite some time in this room the night before – the team made a start…
One of the first pictures taken in the Media Puzzle Lounge at the K Club in County Kildare
.. as Ivan prepared himself for another long day…
Behind the scenes during the shoot at the K Club in County Kildare
.. which Claudio brilliantly captured on camera…
Behind the scenes during the shoot at the K Club in County Kildare
.. as he clearly was up for an early start wink

Seriously though, with Ivan’s help…
Behind the scenes during the shoot at the K Club in County Kildare
.. the two of them had all the lights up outside the 3 large windows…
Behind the scenes during the shoot at the K Club in County Kildare
.. in no time at all – so now it was starting to look pretty good…
One of the first pictures taken in the Media Puzzle Lounge at the K Club in County Kildare
.. as they stood in for some test shots…
One of the first pictures taken in the Media Puzzle Lounge at the K Club in County Kildare
.. as we tried visualise where the people would be in the final image…
One of the first pictures taken in the Media Puzzle Lounge at the K Club in County Kildare
.. once they all arrived.

Which also gave Claudio plenty of time to take lots of behind the scenes shots..
Behind the scenes during the shoot at the K Club in County Kildare
.. of us all in action…
Behind the scenes during the shoot at the K Club in County Kildare
.. doing whatever each of us felt needed to be done…
Behind the scenes during the shoot at the K Club in County Kildare
.. including of me…
Behind the scenes during the shoot at the K Club in County Kildare
.. which usually just shows me pressing the button every now and then wink

He’s very good at this – but by far the best shot he took was still to come – after the Denise and her husband, Ciarán, arrive…
One of the first pictures taken in the Media Puzzle Lounge at the K Club in County Kildare
.. and I had given everyone their instructions…
Behind the scenes during the shoot at the K Club in County Kildare
.. taken a few quick shots…
One of the last pictures taken in the Media Puzzle Lounge at the K Club in County Kildare
.. adjusted the lighting…
One of the last pictures taken in the Media Puzzle Lounge at the K Club in County Kildare
.. and then captured them for real:
One of the last pictures taken in the Media Puzzle Lounge at the K Club in County Kildare

Because as good as that was, it wasn’t until Claudio took this image of this absolutely amazing looking guy…
Behind the scenes during the shoot at the K Club in County Kildare
.. which Ivan then texted everyone he knew about…
Behind the scenes during the shoot at the K Club in County Kildare
.. that I was then able to say, this is the final result…
The Media Puzzle Lounge at the K Club in County Kildare
.. because yes, it was my turn to make an appearance in an image that had been well and truly amped smile

Which just leave me to thank everyone involved, including Denise & Ciarán here, who were about to appear in a few more images before the end of the day – but more on that to follow.

And so that’s the story behind this image that you can now see on their website…
Screen shot showing the Media Puzzle Lounge on the K Club's website
.. about the Media Puzzle Lounge.

December 10, 2016

The home page.

On the Straffan House home page today, I see they are now using some of the images that we created a few weeks ago – like of the Swimming pool with the swim-up bar…
The home page showing the swimming pool in Straffan House on the K Club's website.
.. the Dining room
The home page showing the dining room in Straffan House on the K Club's website.
.. the Drawing room
The home page showing the drawing room in Straffan House on the K Club's website.
.. and the Master bedroom here…
The home page showing the Master bedroom in Straffan House on the K Club's website.
.. which is still the part that I always love to see, i.e. how our work is used – even after all these years smile.

Looks amazing as far as I’m concerned – not that I’m bias or anything like that wink. – as it was and is an amazing place to start with – but Wow, I really do love how it looks now – so be sure to check it out, as I’m very proud to say that I was a part of this – as it was like a dream come true for me, after 30 years of practising the art of writing with light to tell a story.

May 19, 2016

What happens if things go wrong ?

Sometimes other photographers would ask me – when I tell them that I only ask my clients beforehand, to pay me for the Rights to use my work, rather than for my time & expenses to do the work for them – what happens if after you spend a lot of time and money producing a set of images, the client then turns around and says that they do not want to use of them or pay for the use of them ?

Or what if are now not prepared to pay as much ?
Or what if they want a lot more done to the images first, etc, etc. ?

Well thankfully that doesn’t happen very often, mainly because I would usually try to put everything down in writing beforehand – as well as ask lots of questions about things like:

Who is your target market ?
What does the images need to say to your target market ?
Which media are you planning on using the images in ?
How long are you needing to use them in those media ?
Plus where in the World are you going to be advertising in those media ?

In other words, it’s a bit like the 5Ws.

Because their answers to those type of questions, would then help me understand what it is I need to do to meet their needs.

So it is therefore important that they tell me what they need upfront, and if there is anything specific that they require – be it a look or a style or some retouching done, etc, etc – then that would also need to be put in writing beforehand too.

Because the price that I would be quoting them beforehand…
Recce picture taken in the Atlantic View bedroom at the Galway Bay Hotel on the promenade at Salthill.
.. would be for the Rights to use the images that I had created afterwards, so naturally it would be based on that information.

But still I hear you say: “What happens if it all goes wrong” – for whatever reason – and they end up not wanting to pay or they don’t want to pay as much, etc, etc ?

Well first off, I’d probably want to find out why that was – for example, was it something that I did wrong or didn’t get right or misunderstood ?
Or are they now just trying to pull a fast one ?

As a rule of thumb, if someone has invested a lot of their own time and money in a shoot – then it’s highly unlikely that they wouldn’t then want to use the images afterwards.

So therefore I would say, that 99% of the time, if the client did say afterwards that they did not want to pay for the use the images, the fault would lie at my end.
Which I would then naturally want to learn from – as ‘The Goal’ beforehand would have been, to try and produce some images that they (and possibly others too) would actually want to use – and hopefully want to use a lot too – rather than just see if I could take some pictures… which I know I could probably do with my iPhone icon_wink

Anyway, if I was to say it has never happened or was to say that I have never failed to produce the type of images that a client would want to pay for the use of, that would be a lie – because it has happened and it did actually happen very recently too.

So the question I have to ask myself, is obviously “Why did it happen ?” – because that was not ‘The Goal’ beforehand.

Not always an easy one to answer, because there may in fact be a number of reasons as to why it happened – but the bottom-line is: There are no winners when it does happen.
Because they don’t get what they want and I naturally don’t get what I want neither icon_cry

And when that happens, then below you can see some examples of what that this lose-lose type of deal ends up looking like:

This is what this page currently looks like on their website…
What the Atlantic View bedroom at the Galway Bay Hotel on the promenade at Salthill does look like on their website.
.. of the Ocean View Double Room – verses what it could have looked like…
The Atlantic View bedroom at the Galway Bay Hotel on the promenade at Salthill.
.. if I had been prepared to remove the building outside the window, for the same price as I had quoted them before they asked for that.

Which obviously I wasn’t prepared to do, because to do that well – so as one could not tell that it had been retouched, even when viewed at billboard size or in any media at any size – that would probably doubled the amount of time that I would need to spend on creating the image.

And it was the same here…
Galway Bay Suite at the Galway Bay Hotel on the promenade at Salthill.
.. as a result, this is how that same Atlantic View Suite currently looks on their website…
Screen shot of the Atlantic View Suite Bedroom picture on the Galway Bay Hotel in Salthill's website.
.. and this is how their Family room looks…
What the Family bedroom suite at the Galway Bay Hotel on the promenade at Salthill does look like on their website.
.. which once again, could have looked like this instead…
Family Bedroom at the Galway Bay Hotel on the promenade at Salthill.
.. had I been prepared to replace the view outside the window.

“Forest for the trees” springs to mind – but there you have it – there are no winners is the answer icon_cry

Still, we did all really enjoy our stay in their hotel for a few days – which I talk about here: A lot more to it – and I did end-up with some lovely images for my own portfolio icon_wink

Plus it has given me something to blog about here for a second time – so all is not lost, because I at least have been able to put my work to good use cool

March 2, 2013

And finally for now.

Filed under: Work Rest & Play. — Ashley Morrison @ 5:44 pm
Tags: , , , , ,

We finished of shooting curtains – which Marie said we badly need to show – as curtains could be big for us !!

So when I got up this morning, there was an email from her to say: Just hanging curtains – look great – sun pouring sideways onto balcony but not in front of camera – if you’re quick, think we could get a great shot !!

Anyway, (as usual) she was right, it was pretty much naturally lit…
Curtains available from Natural Calico.
.. however, it still took me over an hour to shoot – so is it any wonder I don’t charge for my time, because even I find it hard to believe, that such a simple image could take so long to get right.

Anyway, on the home straight – and so all that was left to do, was a few more banner type images, to complete what was going to be needed, to launch this new website.

Yes you guessed it, more cushions – Grey…
Grey cushions and bedroom items available from Natural Calico.
.. Brown…
Brown cushions and bedroom items available from Natural Calico.
.. and Multi-coloured…
Multicolour cushions and bedroom items available from Natural Calico.
.. which I’m quite sure isn’t how Marie will describe them, but I guess we’ll have to wait & see, as it shouldn’t be long now before her new website is up & running.

So that’s it for now – but no doubt there will be a lot more to follow over the next few years – as this is really only the beginning.

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