Ashley Morrison's Blog

April 6, 2010

You couldn’t make it up.

UK Digital Economy Bill Turns To Ashes.

You think you own your your own photographs? Think again.

As it says: “You couldn’t make it up.”

January 28, 2010

Wow… wonderful indeed.

Filed under: Web links — Ashley Morrison @ 2:31 pm
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A Wonderful Demonstration of Creating Interior Photographs.

For those that may not have noticed Jeremy Esland’s thread in the PFRE flickr group recently, I think it is worth posting here again. This before and after gallery is from The owner of the site, Ashley Morrison, specializes in interior and hotel photography. Ashley works with Marie McMillen an interior designer when shooting hotel interiors. While this is technically not real estate photography the concepts are very relevant to shooting and marketing real estate photography.

As Jeremy points out, “…there’s immense educational value in lengthy examination/dissection of these examples“.

Before & After

From a marketing point of view, this sequence of before and after shots shows that the difference between a casual snapshot and a carefully crafted and staged image is huge. This simple display is a powerful marketing presentation for why a client would want to pay top money for their services.

The other aspect of interior photography that Ashley and Marie’s before and after sequence illustrates is the impact of staging interiors. It is well known that a staged home will sell for more and sell faster than a vacant or unstaged home and Ashley and Marie’s before and after sequence demonstrates why.

Thanks Ashley and Marie for this great set of examples and thanks to Jeremy Esland for pointing it out.

For more on this visit: Photography for Real Estate… as this is indeed wonderful stuff 🙂

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