Ashley Morrison's Blog

July 15, 2017

American homes inspired my look.

Filed under: Publish work — Ashley Morrison @ 4:38 pm
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Is the title of our latest published work in the August 2018 issue of Good Homes magazine…
Pages 78 to 85 in the August 2017 issue of Good Homes magazine featuring Marie and Alan (McMillen) McKernan's renovated 1960's house near Holywood in County Down.
.. on pages 78 to 75 – which features Marie and Alan’s renovated 1960’s house near Holywood in County Down.

“Holidays in Massachusetts prompted Marie to transform her dated mid-century house in Northern Ireland into a elegant period-style property.”

Which I talked about shooting here: Natural direction of light and here: Left or Right – almost 3 years ago.

So congratulations to both Alan and Marie here…
Marie McMillen on the balcony of her renovated 1960's house near Holywood in County Down.
.. for making it into another top-selling National magazine – as I’d say ‘your look’ here…
The kitchen in Marie and Alan McMillen's renovated 1960's house near Holywood in County Down.
..will inspire many throughout the UK and even in American too Wink.

From me @ ampimage.com

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March 16, 2015

House of fun.

Overlooking the Ballyholme Bay in the County Down seaside town of Bangor, was where we shot this townhouse…
Keri and Paul Johnson's townhouse which overlooks Ballyholme Bay in the County Down seaside town of Bangor.
.. which belongs to Paul and Keri Johnson, who is both an occupational therapist and a vintage home stylist.

The Storyline:

Keri is from Northern Ireland but met her husband (who is English) when she lived and worked in Bath. When the opportunity arose to return to Northern Ireland, they took it – and bought their present home. She had picked up the vintage bug when in Bath and has filled their home with favorite vintage purchases. Until recently she jointly owned a vintage shop. They did a huge renovation to the home – in particular, they reconfigured downstairs putting the kitchen at the front to enjoy sea views.

Anyway, having already looked at some pictures like this on the Property News website…
 Page on Property News' website showing the living room area in 4 Ballyholme Esplanade.
.. we knew that this room would actually photograph very well – so after deciding this would be the main angle…
First image taken in the sitting room of Keri and Paul Johnson's townhouse which overlooks Ballyholme Bay in the County Down seaside town of Bangor.
.. then it was simply a case of moving a few things around to suit the camera…
One of the first images taken in the sitting room of Keri and Paul Johnson's townhouse which overlooks Ballyholme Bay in the County Down seaside town of Bangor.
.. while Stuart set-up the light outside – and then Marie and Keri kicked-in to add the finishing touches…
The sitting room of Keri and Paul Johnson's townhouse which overlooks Ballyholme Bay in the County Down seaside town of Bangor.
.. which I must say looked pretty Wow to me.

And so it was throughout the day, as we moved a few things around…
 Marie & me in Keri and Paul Johnson's townhouse which overlooks Ballyholme Bay in the County Down seaside town of Bangor.
.. to suit the camera, while Keri kept a close eye on the laptop screen…
 Marie & me in Keri and Paul Johnson's townhouse which overlooks Ballyholme Bay in the County Down seaside town of Bangor.
.. as we produce a series of images like this…
The dining area in the sitting room of Keri and Paul Johnson's townhouse.
.. as well as some detail shots like this…
 Display of mirrors and Lounge sign in the sitting room of Keri Johnston'stownhouse.
.. of the mirrors and signage.

All of course under the watchful eye of Keri…
Keri Johnson and me in her townhouse.
.. who really did study each image as they appeared on screen…
Keri Johnson and me in her townhouse.
.. which we laughed about – as she was even more eagled-eyed than us…
Keri Johnson and me in her townhouse.
.. which I can assure you is saying something, as we often spend ages on even a simple detail shot like this…
Corner unit in the sitting room of Keri and Paul Johnson's townhouse.
.. to ensure it just looks right.

And so when it came to the bedrooms, even though Stuart and I thought we had done a good job here…
Setting up the bedroom image in Keri and Paul Johnson's townhouse.
.. it was all changed once, Marie…
Marie setting up the bedroom image in Keri and Paul Johnson's townhouse.
.. and Keri arrived – but yes, as usual, they were right to create a lot more layers here…
One of the bedrooms in Keri and Paul Johnson's townhouse which overlooks Ballyholme Bay in the County Down seaside town of Bangor.
.. which is like one of those things I would say, that obviously needed to be done, after I had seen it done by the experts  Smile

Which I guess is what they mean when they say: Hindsight is 20/20.

Anyway, we finished off in the kitchen…
first picture in the kitchen of Keri and Paul Johnson's townhouse.
.. and I think this smile of on Keri’s face really summed up the day she had had…

.. as it was indeed a lot of fun.

Anyway, just like to say ​big thanks to Stuart for helping us out here – as this was indeed a big house to shoot on a day when the weather conditions were far from perfect – and of course to Keri as well, for making us feel so welcome in her magnificent house of fun.

From Marie & me @ ampimage.com in the County Down seaside town of Bangor.

February 16, 2014

Pay as you go.

Recently on Facebook, another Irish photographer said he was doing a little research on the hospitality side of things and I was wondering what people thought of this work?

Well naturally I had a look at this photographer’s website and noted under the photographer’s Services section, he said:

“Often hospitality photographers will discount the upfront shooting rate only to charge a licensing fee in the following years after the shoot.
We issue a copyright license for the client to use the photographs for any media for an indefinite period. This is built into our initial costs so the client pays once and once only.”

This made me smile, because in other words, what he is basically saying here is: some photographers give Hotels an option on how to pay for the use of their work, whereas he doesn’t.

So it would appear that his clients have to either agree to pay him the full amount up front, for him to provide them with images that would be ‘good enough’ for them to want to use in all media for the next 10+ years or else he’s simply not interested in taking the assignment on.

Whereas other photographers will be happy to take the assignment on and provide their clients with images that would be ‘good enough’ for them to want to use in all media for the next 10+ years – and then help their clients out, by offering them a ‘pay as you go’ type payment plan.

Which is what I do when asked to produce images like this…
The swimming pool with a view of the Mountains of Mourne sweeping down to the sea at the Slieve Donard Resort & Spa Hotel in the County Down town of Newcastle.
.. which the client by the way – before they saw the final result – didn’t want to pay much for. Because not every client can afford or will want to have to pay for what it costs to produce such an image, out of their current year’s marketing budget. So to help them spread the cost, without me having to drop the standard of my work to stay within their current year’s marketing budget, I offer them a ‘Pay as you go’ type payment plan – whereby they only need to pay for 1 years use at a time, for example.

Note: Hotels don’t ask their guests to buy the room of them, they just ask their guests to pay for the use of the room – be it for 1 night, 2 nights, a week or however long their customers need to use it for, i.e. ‘Pay as you go’ and see how it goes.

Same thing here.

So licensing my images this way, is simply a way to help my clients spread the cost of what those type of images may have cost me to produce, as producing images like the one above of the pool with a view at the Slieve Donard Resort & Spa Hotel – that this client then did actually wanted to use for years to come in various media, like on this double size billboard…
Billboard showing the swimming pool at the Slieve Donard Hotel.
.. after seeing the final results – will usually have cost me a lot more to produce, than an image like this…
The swimming pool at the Slieve Donard Resort & Spa Hotel in the County Down town of Newcastle.
.. which not surprisingly, they didn’t want to use at all wink

In other words, I do not ‘discount the upfront shooting rate’, I simply ask my clients to pay for the amount of use that they require of my work, AFTER have I have produced it – just as they would, if I were to ask them for a price.

August 18, 2013

The Perfect Investment.

Is the title of our latest published work in the September 2013 issue of Ireland’s Homes Interiors & Living magazine…
Pages 96 to 106 in the September 2013 issue of Ireland's Homes Interiors & Living magazine featuring Kathy Reid's double-fronted Edwardian semi-detached house in Belfast.
.. on pages 96 to 106 – featuring Kathy Reid’s double-fronted Edwardian semi-detached house in Belfast.

“They say fools rush in where angels fear to tread and certainly Kathy had to watch her step when she went to view the semi-direlict property in a leafy avenue of east Belfast. But the busy mum of one was no fool and has transformed her canny investment into a dream home.”

Shot back in the spring of 2007, when investing in property here was at it’s peak – but I’m not so sure if it would be such a good investment today, because according to this recent BBC news story:

“It may take more than a decade for Northern Ireland houses prices to recover from the crash, the consultancy firm PwC has warned… it could be 2025 before prices again reach 2007 levels.”

Anyway, ‘way to go’ Kathy and her daughter Scarlett here…
Kathy Reid with her daughter Scarlett in the kitchen of their double-fronted Edwardian semi-detached house in Belfast.
.. for making the right call back then – and congratulations once again for getting your beautiful home published.

Because as you know, it was featured before in the October 2007 issue of 25 Beautiful Homes magazine…
Pages 116 to 120 in the October 2007 issue of 25 Beautiful Homes magazine featuring Kathy Reid's double-fronted Edwardian semi-detached house in Belfast.
.. on pages 116 to 120 – and in the May 2008 issue of Northern Ireland Homes & Lifestyle magazine…
Pages 28 to 36 in the May 2008 issue of Northern Ireland Homes & Lifestyle magazine featuring Kathy Reid's double-fronted Edwardian semi-detached house in Belfast.
.. on pages 28 to 36.

From Marie, Mandi & me @ ampimage.com

July 24, 2011

On days like this…

.. we make the most of it in Ireland.

Waiting for the summer to arrive this year, has been a long wait; however, we finally seem to have got a few good days at least.
So it was off to shoot some exteriors along the Antrim coast to complete the series of images for the various editorial features.

One is the home we shot last week in Cushendall…
Briege and Stephen Conway's Victorian townhouse in the County Antrim coastal town of Cushendall.
.. which lies in the shadow of the amazing table topped Lurigethan Mountain.

Jumping out into the middle of the road and back again, as cars whizzed by in this busy town, was fun – and I’m sure if anyone had been watching, they would have wondered what I was up to.

Still it was worth the wait, because on days like this the drive along the coast to the Glens of Antrim, is to die for – and it’s easy to see why it’s a major tourist attraction in the north of Ireland.

Long may the sunshine in this area of outstanding natural beauty, which hopefully we have managed to capture here, for all the world to see.

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