Ashley Morrison's Blog

January 1, 2015

Everything’s Rosy.

Is the title of our latest published work to kick off this New Year, in the February 2015 issue of Ireland’s Homes Interiors & Living magazine…
The cover plus pages 66 to 79 in the February 2015 issue of Ireland's Homes Interiors & Living magazine featuring Janet and Ken Hamilton's traditional Irish cottage in the County Down village of Greyabbey.
.. pages 66 to 79, plus on the cover too – featuring Janet and Ken Hamilton’s traditional Irish cottage in the County Down village of Greyabbey.

“Ken and Janet loved their holiday home in Greyabbey, County Down, so much that they decided to move there permanently.”

Which we talked about shooting here: Something old, something new.

Anyway, making the cover is great way to start the New Year, so over the moon at having achieved this too – and so would just like to say congratulations to Ken and Janet here…
Janet Hamilton in the living room of her traditional Irish cottage in the County Down village of Greyabbey.
.. once again, for this time making it onto the cover of this absolutely beautifully printed Irish glossy magazine – and a big thank you everyone else involved here too.

From Marie, Mandi & me @ ampimage.com – wishing you all, a vey Happy & Prosperous New Year smile

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December 2, 2014

Cream of The Crop.

Is the title of our latest published work in the January 2015 issue of Ireland’s Homes Interiors & Living magazine…
The cover plus pages 84 to 97 in the January 2015 issue of Ireland's Homes Interiors & Living magazine featuring Alastair and Pauline Bingham's chalet bungalow in the County Down town of Bangor.
.. on pages 84 to 97, plus on the cover too – featuring Alastair and Pauline Bingham’s chalet bungalow in the County Down town of Bangor.

“When Pauline went house-hunting in Bangor, Co Down, she was on the trail of that elusive ‘feeling’ – and after exhausting viewings of older properties as well as new-builds she found it in this 1980s chalet bungalow.”

Which we talked about shooting here: All Change.

Anyway, making the cover too is great way to start the New Year – which is hard to believe is so near – so over the moon at having achieved this – and so would just like to say congratulations to Alastair and Pauline here…
Alastair and Pauline Bingham in the living room of their detached chalet bungalow in the County Down town of Bangor.
.. for this time making it into this absolutely beautifully printed Irish glossy magazine – and a big thank you everyone else involved here too.

From Marie, Mandi & me @ ampimage.com – where you can read more about what we do smile

December 31, 2013

To take a picture or to create an image !

That’s often a question I ask because I need to know, which do they want me to give them a price for.

So what’s the difference?

Well as we approach the end of another year, I like to look back on what all we have done and what all we have achieved – as I look forward to the year ahead.
So I’ve been updating some of my earlier 2010 Blogs, to show more of what we actually did and still do – by showing the original capture file and then the final image – so as to let people see that it just didn’t happen to look like that at the time, but was in fact created to look like that instead.

Because very often, all that anyone will ever see – including the client – is the final image. So one could therefore easily just assume, that all I did, was turn-up and take a picture of what was already there.

Which doesn’t sound that hard, if you’ve got a decent camera – right?

Anyway, while looking back I came across this set of capture files…

.. from a shoot, I did back in 2007, of a kitchen in Robinson Interior’s showroom.
So this frame show what it actually looked like, because all I had done here was set-up the camera and pressed the button, i.e. I took a picture.

And because they not only wanted to use the image on their website but in other media too – to promote and advertise their business – then I took a picture of the top as well…
Capture-073276
.. which when joined together, ended up looking like this:
What the image of the high gloss white kitchen in Robinson Interior's Belfast showroom could have looked like.

So what do you think?

Do you think they would they be happy with that and would, therefore, want to use it – and if so, how much do you think that image would be worth to them?
Because that’s usually the very first question that a client will ask, i.e. How much would you charge to take some pictures for me ?

Anyway, personally, I reckon it wouldn’t have been worth very much to them, as they probably wouldn’t have wanted to use it very much (if at all) – even if I’d said they could use it, as much as they liked for the price I’d quoted.

So rather than just take a picture of what was there, I decided to create an image instead…
Capture-073374
.. by lighting up, etc- and adding the top part…
Capture-073403
.. which when jointed together, ended up looking like this:
What the image of the high gloss white kitchen in Robinson Interior's Belfast showroom could have looked like.

So what do you think?

Do you think they would they be happy with that and would, therefore, want to use it – and if so, how much do you think that image would be worth to them?

Or what about this…
High gloss white kitchen in Robinson Interior's Belfast showroom.
.. which is actually the final image which I provided them with, to help them promote and advertise their business.

So what do you think?

Do you think they would they be happy with that and would, therefore, want to use it – and if so, how much do you think that image would be worth to them?

Well looking back – which as I said before, I tend to do at this time of year – I see that they used it quite a bit…
The cover plus a double page spread advertisement and an Advertorial feature for Robinson Interiors in the Irish Kitchens magazine showing the high gloss white kitchen in their Belfast showroom.
.. and it also made it onto the cover of the best of Irish kitchens magazine too.

And as we approach the year 2014, I see they are still using this image 7 years on…
Screen grab of Robinson Interior's website showing the high gloss white kitchen in their Belfast showroom.
.. as one of the main images on their website.

Anyway, hopefully, that will help explain the difference between taking and creating – and also help explain why I charge for the use of my images, rather than just for my time to turn up and take some pictures – which, unfortunately, is very often all that a client thinks they will need to pay for, when they first ask the question: How much would you charge to take some pictures for me ?

So to answer that question this coming year, I think I’ll simply reply: I don’t take, I give… by adding – so would you like me to give you a price, for me to create some images for you to use instead ?

In other words, I usually create images for others to use, rather than just turning up and taking some pictures – so I charge for the use of my images after I have created them.
Which means, I simply ask clients to pay me for the use of my work, rather than to do some work – as the amount of work involved in creating an image that they will want to use a lot, often goes way beyond just turning-up and taking some pictures of whatever happens to be there.

Which is the part that most people don’t ever see, but yet, it’s that creative part that could make a huge difference – as it’s that part that could make them want to use the images a lot or not at all – which in this example, has been to use this image for 7 years in multiple media so far.
So an image which someone wants to use for say 7 years in 4 different media, is obviously worth a lot more to them than an image that they only want to use for 1 month in 1 media – and so that’s what I go by, when trying to determine what the fee should be, for me to produce and then provide them with some images for them to use… which I’m saying I will create, rather than just take smile

And so on that note, I wish you all a very happy & prosperous New Year.

From Marie, me and the rest of the team @ ampimage.com

January 5, 2012

Kicking off…

Filed under: Work Rest & Play. — Ashley Morrison @ 2:34 pm
Tags: , , , , , , ,

.. the New Year with the first of hopefully many shoots this year – but hopefully most won’t be as tricky to light as this one was…
One of the first pictures take in Darren and Tony Day's three-storey mid terrace in Belfast.
.. which was a bugger, due to dark & dreary winter weather at this time of year.

Still, everyone was in good form – and everyone works hard throughout the day to create a set of images which Tony, the homeowner after he had seen the final results, emailed us to say:

Looks bloody amazing. You pair are like magicians 🙂

Thanks, Tony…
Tony Day in his three-storey mid terrace house in Belfast.
.. Praise is indeed bread to an artist – but the real praise goes to you guys, the homeowners, for the look you have created, which we are simply trying to capture here.

One of the things we thoroughly enjoy about this job is the sheer variety of homes we work on. One week it could be a huge Gentleman’s residence and the next it’s a first-time buyer’s home. Our job is to understand each magazine’s readership and to seek out homes that suit accordingly.

This one is a classic first-time buyer home – a Victorian terrace where the owners added plenty of style with color and wallpaper. It’s a home that a lot of folks will relate to and be able to draw affordable inspiration from.

So a good start to the New Year – and we would just like to say big thanks to Tony & Darren for all their help shifting TV’s etc – and also for making us feel so welcome.

Happy New Year everyone – let’s make it a good one – from Marie & me @ ampimage.com

January 1, 2011

Just so fussy and demanding!!

Filed under: Work Rest & Play. — Ashley Morrison @ 12:01 am
Tags: , , , , , ,

Capture-152670
Julie:

“Come’ere Marie… d’ya think that Ashley boy knows what he’s doing”?
“Och bless, don’t know but he’s happy futtering away there…. can I wear your santa hat now”?
… only kidding Ash!!!!

Marie:

Totally and utterly class 🙂
Gigglin’ away to meself here 🙂
But hey … I never once got to wear yon Santa hat … s’not fair !!!!
Marie xxx

From our final shoot of 2010 – and the comments from those involved.

So that’s it for another fun filled year here at ampimage.

A very prosperous & joyous New Year to everyone – let’s make it a great one.

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