Ashley Morrison's Blog

December 31, 2013

To take a picture or to create an image !

That’s often a question I ask because I need to know, which do they want me to give them a price for.

So what’s the difference?

Well as we approach the end of another year, I like to look back on what all we have done and what all we have achieved – as I look forward to the year ahead.
So I’ve been updating some of my earlier 2010 Blogs, to show more of what we actually did and still do – by showing the original capture file and then the final image – so as to let people see that it just didn’t happen to look like that at the time, but was in fact created to look like that instead.

Because very often, all that anyone will ever see – including the client – is the final image. So one could therefore easily just assume, that all I did, was turn-up and take a picture of what was already there.

Which doesn’t sound that hard, if you’ve got a decent camera – right?

Anyway, while looking back I came across this set of capture files…

.. from a shoot, I did back in 2007, of a kitchen in Robinson Interior’s showroom.
So this frame show what it actually looked like, because all I had done here was set-up the camera and pressed the button, i.e. I took a picture.

And because they not only wanted to use the image on their website but in other media too – to promote and advertise their business – then I took a picture of the top as well…
Capture-073276
.. which when joined together, ended up looking like this:
What the image of the high gloss white kitchen in Robinson Interior's Belfast showroom could have looked like.

So what do you think?

Do you think they would they be happy with that and would, therefore, want to use it – and if so, how much do you think that image would be worth to them?
Because that’s usually the very first question that a client will ask, i.e. How much would you charge to take some pictures for me ?

Anyway, personally, I reckon it wouldn’t have been worth very much to them, as they probably wouldn’t have wanted to use it very much (if at all) – even if I’d said they could use it, as much as they liked for the price I’d quoted.

So rather than just take a picture of what was there, I decided to create an image instead…
Capture-073374
.. by lighting up, etc- and adding the top part…
Capture-073403
.. which when jointed together, ended up looking like this:
What the image of the high gloss white kitchen in Robinson Interior's Belfast showroom could have looked like.

So what do you think?

Do you think they would they be happy with that and would, therefore, want to use it – and if so, how much do you think that image would be worth to them?

Or what about this…
High gloss white kitchen in Robinson Interior's Belfast showroom.
.. which is actually the final image which I provided them with, to help them promote and advertise their business.

So what do you think?

Do you think they would they be happy with that and would, therefore, want to use it – and if so, how much do you think that image would be worth to them?

Well looking back – which as I said before, I tend to do at this time of year – I see that they used it quite a bit…
The cover plus a double page spread advertisement and an Advertorial feature for Robinson Interiors in the Irish Kitchens magazine showing the high gloss white kitchen in their Belfast showroom.
.. and it also made it onto the cover of the best of Irish kitchens magazine too.

And as we approach the year 2014, I see they are still using this image 7 years on…
Screen grab of Robinson Interior's website showing the high gloss white kitchen in their Belfast showroom.
.. as one of the main images on their website.

Anyway, hopefully, that will help explain the difference between taking and creating – and also help explain why I charge for the use of my images, rather than just for my time to turn up and take some pictures – which, unfortunately, is very often all that a client thinks they will need to pay for, when they first ask the question: How much would you charge to take some pictures for me ?

So to answer that question this coming year, I think I’ll simply reply: I don’t take, I give… by adding – so would you like me to give you a price, for me to create some images for you to use instead ?

In other words, I usually create images for others to use, rather than just turning up and taking some pictures – so I charge for the use of my images after I have created them.
Which means, I simply ask clients to pay me for the use of my work, rather than to do some work – as the amount of work involved in creating an image that they will want to use a lot, often goes way beyond just turning-up and taking some pictures of whatever happens to be there.

Which is the part that most people don’t ever see, but yet, it’s that creative part that could make a huge difference – as it’s that part that could make them want to use the images a lot or not at all – which in this example, has been to use this image for 7 years in multiple media so far.
So an image which someone wants to use for say 7 years in 4 different media, is obviously worth a lot more to them than an image that they only want to use for 1 month in 1 media – and so that’s what I go by, when trying to determine what the fee should be, for me to produce and then provide them with some images for them to use… which I’m saying I will create, rather than just take smile

And so on that note, I wish you all a very happy & prosperous New Year.

From Marie, me and the rest of the team @ ampimage.com

February 18, 2012

So what do you think…

Filed under: Photography,Web links — Ashley Morrison @ 1:34 pm
Tags: , , , , , ,

Is Imitation is the best form of flattery?

I guess if it is, then we should be really flattery here, to see this image of the bar which we produced 2 years ago…
The Boru's Porterhouse bar at the South Court Hotel in Limerick.
.. has now been recreated by someone else:
New image of the bar at South Court Hotel in Limerick.

Or this one of the reception area, which again we produced 2 years ago…
The Lobby area at the South Court Hotel Limerick City.
.. now has been recreated too:
New image of the reception area at the South Court Hotel in Limerick.

So what do you think: Would you be flatter or would you be really annoyed here?

Personally, we find it amusing – so we’re kind-off flatter in a way – but as Marie said: Wouldn’t you think they’d live dangerously and maybe try a new angle or something !!


ampimage.com – specialising in providing images which you can then get someone else to try and recreate to meet your advertising & marketing needs 😉

September 4, 2010

The French Connection.

Trying to put our years of experience working in advertising to good use – when Marie decided to renovate this old house…
Marie and Alan McMillen's 1920's semi detached house in the tree-lined Cherryvalley area of Belfast.
.. to put on the market.

So we photographed the it to what we would call ‘full National magazine’ standard…
The hallway in Marie and Alan McMillen's 1920's semi detached house in the tree-lined Cherryvalley area of Belfast.

The living room in Marie and Alan McMillen's 1920's semi detached house in the tree-lined Cherryvalley area of Belfast.

The kitchen in Marie and Alan McMillen's 1920's semi detached house in the tree-lined Cherryvalley area of Belfast.
.. and also put together a YouTube video.

The house is only on the market 2 weeks; however, it has already attracted widespread interest – lots of viewings, 460 hits on YouTube and a key slot in the recent Belfast Telegraph homefinder newspaper – as seen here:
Belfast Telegraph homefinder newspaper.

Because of the current economic climate, we believe top class imagery and creative marketing has never been more important – be it filling hotels, selling kitchens, or as in this case, marketing a house is For Sale.

Time will tell of course – but very pleased with the results so far – and the interest that this one has attracted.
In fact, we may now be of to the south of France, to do the same thing there, for someone else – as a result.

So the French Connection may actually turn-out to be more than just a headline in the local newspaper !!

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