Ashley Morrison's Blog

November 28, 2016

Black Friday sale.

As we approach the end of another year, it was time to take advantage of the 50% off ‘Black Friday’ sale over the weekend smile.

So some new books have been printed…
A book called Irish Hotels by Ashley Morrison.
.. which even includes the work we did at Straffan House last week…
The dining room in Straffan House at The K Club near Straffan in County Kildare.
.. which I plan to write about later on this week – so watch this space, as that was a totally amazing shoot smile.

Anyway, Irish Hotels is a large format coffee table book containing a collection of hotel images created by me and my team over the past few years in Ireland – which I’m thinking should make for a very nice Christmas present, as well as hopefully help kick start the new year wink.

January 19, 2014

Over 6000 views in less than 48 hours.

Filed under: Web links — Ashley Morrison @ 11:13 am
Tags: , , , , , , ,

Wow !!

I often wonder what one has to do to get others to react to something that I have or am about to create – to click on an image or take time out to make a comment – rather than just do nothing.

So I like to post images up on the web, in places like Flickr, for the world to see – and so after our most recent shoot that’s just what I did.

In less than 12 hours after having posted this image of the bathroom in one of the Heritage bedroom suites at the Ice House Hotel…
Bathroom in one of the Heritage bedroom suites at the Ice House Hotel in Ballina.
.. which we shot last week – I noticed at 11am 1,453 had viewed it – and by 2pm that that figure had risen to 2,422 views – which I mentioned to Marie when she emailed to say:

Morning Ashley
Any feedback ??????

Obviously meaning from the client, to which I replied:

Morning Marie
Yes, this image has so far got the most hits Icehouse-177825 | Flickr – Photo Sharing! – which is currently 1453 after just one day.
The rest have got just over 100 hits, so hopefully, we made a good call for shooting that bathroom 🙂

In other words, what I was saying to Marie here was: yes, I have got some feedback from the general public, who have in a way voted by clicking to view – but not from the client as yet.
Which to me is as important – although I’m not quite sure why – but I do find it interesting all the same, from an advertising photographer’s point of view.
As producing images that get others to react or stop them in their tracks for a few seconds to take the time-out and look, is a big part of what I try to achieve.

Especially on the Worldwide web, where there are literally millions of images for people to look at every day!!

Anyway, just now I checked it again, and to my amazement, it has been viewed 6,159 times now – whereas the other images I posted at the same time have only been viewed about 200 times.

And it was the same last week when I posted this image…
The kitchen in Ciara Nelson's three-storey semi-detached villa in Belfast.
.. of a kitchen in a three-storey semi-detached house in Belfast – which was just the return image of what I would have considered being the main image, and the one which I would have thought would have got the most views.

Currently 6,283 views for this kitchen image – which just blew me away – but it looks like this image of the bathroom is about to surpass that this weekend and may even go on to surpass the number of views this image of the Bamboo studio in myhotel Brighton has received…
The Bamboo studio in myhotel Brighton.
.. which is currently my highest viewed image on Flickr, at 11,628 views.

So what is it about these images – and why do these ones get so many views, but yet images which I would personally consider to be much better / more interesting / more appealing – don’t get people to react in the same way, by clicking to view?

How important is the general public vote on things like this – and is it something that the client should be made aware of??

More questions than answers – or as songwriter Don Henley wrote in the lyrics of his song, The Heart Of The Matter:

The more I know, the less I understand.

Which is very true – and what I’m sitting here thinking today – 30 years on, as someone who tries very hard to create amazing images for others to use, to get them results like this.

So that’s my thoughts & questions for the day – from me @

January 18, 2014

Until the next time.

Kicked of the second day at the Ice House in one of their deluxe bedrooms…
Setting up a bedroom shot at the Ice House Hotel.
.. with little sign of any good weather in sight according to the met office.

There remains no let up in sight to the unsettled conditions with showers or periods of rain expected to continue over the rest of the week and into next week.

So it was a case of trying to create the feeling that the sun was shining in here – as their unique selling point of these rooms was very much to do with the amazing river view outside the windows – which meant Marie ended up not only having to style the room – using mainly items which FoxFord Woollen Mills had kindly offered to let us use – but also having taken this shot too…
Deluxe bedroom at the Ice House Hotel in Ballina.
.. while I acted as her assistant and held the lights in place.

As I’d often say to clients: I can light up a room, but I can’t light up the world – we are good, but not that good 🙂

So this was a case of having to think a wee bit outside the box here – and then making a call on what else was worth trying to shoot, as it was very dark and grey outside.

In other words, avoid windows if at all possible, was my thinking – and so we decided to shoot the bathroom in one of the Heritage bedroom suites…
Bathroom in one of the Heritage bedroom suites at the Ice House Hotel in Ballina.
.. which we both felt looked amazing and was a unique selling point of theirs for sure.

Before setting up to create the last image, which wasn’t for me looking worried…
Setting up in the kitchen at the Ice House Hotel.
.. but was their head chef Anthony Holland…
Head Chef Anthony Holland at the Ice House Hotel in Ballina.
.. while he added some final touches to his creations.

And so with little sign of good weather insight, we decided to leave it at that – which was a bit of a shame really, as there was still so much more we could have shot if the weather had been better.

Anyway, until the next time, as they say – that was basically it for us.

So just like to say a big thanks to everyone involved – especially to Carmel from The Marketing Department, Ken form the Ice House Hotel and the folk at FoxFord for helping us out here.

Oh, and special thanks to the models too – as you were both great to work with.

From Marie & me @

January 17, 2014

Better late than never.

Due to the poor weather we had to put our first shoot of the year back a week – still better late than never – so we headed down to Ballina in County Mayo over the weekend to produce a number of images at the Ice House Hotel, while keeping our fingers cross for a wee bit of sunshine.

Weather is always a major concern at this time of year, but there was a 50% chance of some sunshine – so rather than waiting, we kicked off in the bar…
Setting up the bar at the Ice House Hotel.
.. as they had two models booked – and so everyone set about doing their thing, which including rearranging the drinks…
Setting up the bar at the Ice House Hotel.
.. and asking Carmel form The Marketing Department to stand in as well, while I lit it up…
The bar at the Ice House Hotel in Ballina.
.. to capture our first, of hopefully many great images of this year.

Anyway, the rain stopped and the sky turned blue – so it was straight into the restaurant…
Setting up the restaurant at the Ice House Hotel.
.. lights up, get everyone in place quickly and minutes before it started to rain again, we managed to get our second image in the bag…
The restaurant at the Ice House Hotel in Ballina.
.. which I was delighted with, as this was a biggie for both them & us.

Marie’s favorite next, a bedroom…
Setting up the Riverside bedroom suite at the Ice House Hotel.
.. which actually took some time to set-up & light – and so while Carmel cleaned the raindrops of windows, Ken looked on and captured the moment…
Setting up the Riverside bedroom suite at the Ice House Hotel.
.. while Marie & I added the final touches…
Riverside bedroom suite at the Ice House Hotel in Ballina.
.. to their riverside bedroom suite.

Short days and ever-changing weather meant we then really only had time to create one more image – so it was back to the restaurant…
Setting up the restaurant at the Ice House Hotel.
.. to wait for the twilight moment…
Setting up the restaurant at the Ice House Hotel.
.. to capture a romantic moment…
The restaurant at the Ice House Hotel in Ballina.
.. and an image that got two thumbs up from everyone involved – which was a really nice way to the end the day – before Marie & I collapsed in a heap.

So better late than never – that was day one and our first shoot of the year – which was followed by serval well deserved pints of Guinness Smile

From Marie & me @ in the Ice House in County Mayo.

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