Ashley Morrison's Blog

February 16, 2014

Pay as you go.

Recently on Facebook, another Irish photographer said he was doing a little research on the hospitality side of things and I was wondering what people thought of this work?

Well naturally I had a look at this photographer’s website and noted under the photographer’s Services section, he said:

“Often hospitality photographers will discount the upfront shooting rate only to charge a licensing fee in the following years after the shoot.
We issue a copyright license for the client to use the photographs for any media for an indefinite period. This is built into our initial costs so the client pays once and once only.”

This made me smile, because in other words, what he is basically saying here is: some photographers give Hotels an option on how to pay for the use of their work, whereas he doesn’t.

So it would appear that his clients have to either agree to pay him the full amount up front, for him to provide them with images that would be ‘good enough’ for them to want to use in all media for the next 10+ years or else he’s simply not interested in taking the assignment on.

Whereas other photographers will be happy to take the assignment on and provide their clients with images that would be ‘good enough’ for them to want to use in all media for the next 10+ years – and then help their clients out, by offering them a ‘pay as you go’ type payment plan.

Which is what I do when asked to produce images like this…
The swimming pool with a view of the Mountains of Mourne sweeping down to the sea at the Slieve Donard Resort & Spa Hotel in the County Down town of Newcastle.
.. which the client by the way – before they saw the final result – didn’t want to pay much for. Because not every client can afford or will want to have to pay for what it costs to produce such an image, out of their current year’s marketing budget. So to help them spread the cost, without me having to drop the standard of my work to stay within their current year’s marketing budget, I offer them a ‘Pay as you go’ type payment plan – whereby they only need to pay for 1 years use at a time, for example.

Note: Hotels don’t ask their guests to buy the room of them, they just ask their guests to pay for the use of the room – be it for 1 night, 2 nights, a week or however long their customers need to use it for, i.e. ‘Pay as you go’ and see how it goes.

Same thing here.

So licensing my images this way, is simply a way to help my clients spread the cost of what those type of images may have cost me to produce, as producing images like the one above of the pool with a view at the Slieve Donard Resort & Spa Hotel – that this client then did actually wanted to use for years to come in various media, like on this double size billboard…
Billboard showing the swimming pool at the Slieve Donard Hotel.
.. after seeing the final results – will usually have cost me a lot more to produce, than an image like this…
The swimming pool at the Slieve Donard Resort & Spa Hotel in the County Down town of Newcastle.
.. which not surprisingly, they didn’t want to use at all wink

In other words, I do not ‘discount the upfront shooting rate’, I simply ask my clients to pay for the amount of use that they require of my work, AFTER have I have produced it – just as they would, if I were to ask them for a price.

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August 28, 2010

Hectic Harmony…

.. and the series of captures which led up to the final images produced, at the CityNorth Hotel in County Meath this week:

It’s hectic – but shows the amount of work and attention to detail, that goes into each and every image – as we piece it together and work around their guests too.
“Great images don’t just happen” – which is something we would often say to clients – and I feel this video shows what we mean by that.

Music: Hectic Harmony by Musicshake.

Enjoy !

August 25, 2010

City North

Just back from shooting at the CityNorth Hotel
The CityNorth Hotel outside Dublin near Gormanston in County Meath.
.. outside Dublin near Gormanston in County Meath.

This one was all about showing the “personality” of the hotel, as well as it’s 4 star facilities.
So we started in the lobby…
One of the first pictures taken in the lobby at CityNorth Hotel.
.. by re-arranging a few things to suit the camera…
Set-up the lobby shot.
.. adding the grand piano…
Set-up the lobby shot.
.. and then lit it up…
The Lobby area in the CityNorth Hotel near Gormanston in County Meath.
.. once we had everything and everyone in place.

Then into the bar area…
Set-up the bar shot.
.. which came together quite quickly…
The bar at the CityNorth Hotel near Gormanston in Co Meath.
.. as the natural light was very good.

The large function room, which they call the Sumerville suite, was more of a challenge…
Set-up the bar shot.
.. as we only had a few table to work with; however, after putting our heads together…
The bar at CityNorth Hotel.
… and trying a few different angles, etc, we decided to go for a more dreamy type image…
Wedding banquet set-up in the Sumerville suite at the CityNorth Hotel near Gormanston in County Meath.
.. and so focused on the beautiful rose covered wedding cake instead.

Anyway, expectations were high and so this was a surprisingly a tough one for us – which I know left us all totally drained – even thought we only produced 6 images in total, which included the above four.

So this is just a wee note to say a huge thanks to Ladonna and all her team here, plus a special thanks to Marie & Scott too.

So from me to you all, thank you.
Ashley
http://www.ampimage.com

April 11, 2010

Southward bound.

Also shooting at South Court Hotel this week – which was the last of the 6 Lynch Hotels on this assignment.

Just 3 images to create here – the bar, which started out looking like this…
Setting up the bar shot.
.. and end up looking like this…
The Boru's Porterhouse bar at the South Court Hotel in Limerick.
.. with me, as usual, propping it up, while chatting-up a beautiful woman ๐Ÿ™‚

The lobby area was next, which started out looking like this…
Setting up the lobby shot.
.. and end up looking like this…
The Lobby area at the South Court Hotel in Limerick.
.. and then one of the bedroom suites, which after some re-arranging of the furniture to suit the camera…
Setting up the bedroom shot.
.. end up looking like this…
Bedroom suite at the South Court Hotel Limerick City.
.. all of which took a longer to shoot than I thought.

Still, in and out in a day – before finally heading home for a well-deserved break.

Cheers,
Ashley
www.ampimage.com

March 12, 2010

Clare Inn and the George.

We have been shooting at the Clare Inn Hotel in County Clare…
The Clare Inn Hotel in Co Clare
.. and at the George Hotel in Limerick this week…
George Hotel
.. to create images like this…
George Hotel
.. as well as many others.

My favorite image has to be this one, of the Blue Dolphin Kids Club
Blue Dolphin Kids Club at the Clare Inn Hotel in Co Clare.
.. at the Clare Inn – which was kind-of a fun shot, that came together very smoothly once the kids arrived… who were brilliant – as was Stuart too…
Stuart
.. in an entertaining way to boot ๐Ÿ™‚

However, Renae here…
Renae in the restaurant at the George Hotel.
.. the Group Marketing Manager for the Lynch Hotels – has been a Star throughout these shoots.
Totally organised and on top of everything, hence the results:

The Sunlounge meeting room…
Sunlounge at the Clare Inn Hotel.
.. the lounge in the reception area…
Lounge area at the Clare Inn Hotel.
.. the Deerfield restaurant…
Deerfield Restaurant at the Clare Inn Hotel.
.. and the restaurant at the George Hotel in Limerick…
The restaurant at The George Hotel in Limerick
.. to show just a few.

So big thanks to everyone involved, as it was quite a week – from Marie & me.
www.ampimage.com

February 27, 2010

Breaffy Woods

We have been shooting down in County Mayo this week – with Renae and the team…
Setting up
.. at the Breaffy Hotels, to create some new images of their various rooms – like this bedroom suite…
Setting up the bedroom suite.
.. which when lit and styled…
Bedroom suite at the Breaffy House Hotel.
.. looked amazing for a 3 Star hotel in my opinion.

So was glad to have Stuart on board here…
Setting up
.. to help with the lighting – and Marie too, as her magic touches transformed this room …
Honeymoon suite at the Breaffy House Hotel.
.. and this one too…
Restaurant at the Breaffy House Hotel.
.. to become two of my favoriteโ€‹ images.

Anyway, like I said before, it was all hands on board…
Setting up the Library shot.
.. as we shot the different areas throughout their hotel, like this Library…
The Library at the Breaffy House Hotel.
.. which we felt was a unique selling point too.

Then it was across to Breaffy Woods Hotel to shot a number of rooms there, including this large function room…
Setting up the bar shot.
.. which needless to say was a challenge to light, but we finally got there in the end…
The bar at the Breaffy Woods Hotel.
.. and I even managed to get a drink at the bar ๐Ÿ™‚

So 12 images in total – including this one of the exterior of Breaffy House
Breaffy House Hotel.
.. which was taken in the morning, just as we were packing & leaving.

So that’s what we have been up to this week, down at Breaffy Woods in Castlebar.

Cheers,
Ashley
www.ampimage.com

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