Ashley Morrison's Blog

November 28, 2016

Black Friday sale.

As we approach the end of another year, it was time to take advantage of the 50% off ‘Black Friday’ sale over the weekend smile.

So some new books have been printed…
A book called Irish Hotels by Ashley Morrison.
.. which even includes the work we did at Straffan House last week…
The dining room in Straffan House at The K Club near Straffan in County Kildare.
.. which I plan to write about later on this week – so watch this space, as that was a totally amazing shoot smile.

Anyway, Irish Hotels is a large format coffee table book containing a collection of hotel images created by me and my team over the past few years in Ireland – which I’m thinking should make for a very nice Christmas present, as well as hopefully help kick start the new year wink.

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February 15, 2014

A lighting challenge.

After a relative easy week shooting in the marquee at the five-star Doonbeg golf resort (which I read this week in the Irish Times, has now been bought over by US property mogul Donald Trump), where it was basically all lit – this week wasn’t so easy.

So we were back down in County Clare again, this time to shoot a number of areas inside Dromoland Castle, with the Land Rover fully loaded…
Unloading the camera and lighting equipment from the Land Rover outside Dromoland Castle in County Clare.
.. as I knew this was going to be a lighting challenge for sure.

Anyway, first up was to create a meeting style image in the newly decorated Terrace Room – so after Marie had finished setting it up…
Marie setting up in the Terrace Room at Dromoland Castle.
.. Carl blocked the sunlight, which I wasn’t actually expecting…
Setting up in the Terrace Room at Dromoland Castle.
.. and we had our first image in the bag…
The Terrace Room set-up for a business meeting at Dromoland Castle in County Clare.
.. before heading to the Lounge area, where it was clear from the start that this is where we’d have to work for our money…
Setting up in the lounge area at Dromoland Castle in County Clare.
.. but thanks to everyone and especially to Carl here…
Setting up in the lounge area at Dromoland Castle in County Clare.
.. who worked hard on the lighting – and then posed as the waiter while Marie lit the fire…
Setting up in the lounge area at Dromoland Castle in County Clare.
.. it only took us 2 hours to create this image…
Fireplace in the lounge area at Dromoland Castle in County Clare
.. which I was very, very pleased with – as this one had really worried me.

Then it was back into the Terrace Room again…
Setting up in the Terrace Room at Dromoland Castle in County Clare.
.. this time to shoot it as it would be setup for a banquet during the day…
The Terrace Room at Dromoland Castle in County Clare
.. and /or at night…
The Terrace Room at Dromoland Castle in County Clare
.. so basically we shot it both ways – to be sure, to be sure, as they word say here in Ireland smile

The following morning it was into the Cocktail bar…
Setting up in the Cocktail bar at Dromoland Castle in County Clare.
.. which was formerly the Castle library – so while Carl set up the lights outside…
Setting up in the Cocktail bar at Dromoland Castle in County Clare.
.. we moved the furniture so as to see the fireplace…
Setting up in the Cocktail bar at Dromoland Castle in County Clare.
.. before adding the finishing touches to create this image…
The Cocktail Bar at Dromoland Castle in County Clare
.. which again I was personally very pleased with – as this one had worried me too, mainly due to how I would light it.

After that, it was over to The Inn at Dromoland to shoot the Presidential Suite, which required a bit of work as they wanted just one image to capture it all – so while Marie did her thing…
Setting up in the Presidential Suite at The Inn at Dromoland in County Clare.
.. Carl & I did our thing – and for the fun of it, being close to Valentines day and all that, I decided to add a scene from the film Gone with the Wind – staring Clark Gable as Rhett Butler, Vivien Leigh as Scarlett O’Hara
The Presidential Suite at The Inn at Dromoland in County Clare.
.. and Leslie Howard as Ashley Wilkes – who I was named after it seems smile

So that was it – after what I can only describe as a major lighting challenge – it was time to load-up the Land Rover once again…
The Land Rover outside Dromoland Castle in County Clare.
.. and head home in the rain – very tired but very pleased with the end results.

Anyway, just like to say big thanks to everyone involved – especially to Mark & Fiona from Dromoland Castle for making us feel so welcome.
From Marie, Carl & me @ ampimage.com in County Clare.

October 17, 2013

No.1 in Europe…

.. and 4 in the top 15.

Yes the results are in from the latest Condé Nast Traveler Readers’ Choice Awards – and so we would would like to say a HUGE CONGRATULATIONS to 4 of the hotels in the Top 20 Resorts in Europe:

Top 20
.. whom we have had the great pleasure to worked with over the past few years – providing images for them to use to show the world what they have to offer.

The Lodge at Doonbeg
Doonbeg-133398
.. who we last talked about shooting for here: Nothing between here and America & here in September of last year.

Dromoland Castle
Dromoland-163303
.. who we last talked about shooting for here: Capturing the atmosphere and also when they won the 2012 Fodor’s top 100 hotels in the world Royal pedigree award.

Ashford Castle
Ashford-144137
.. who we last talked about shooting for here: Welcome to Ashford Castle as well as back in July 2010 when we first meet.

.. and Mount Juliet
Juliet-173014
.. who we talked about shooting for in May of this year as well as back in November 2012.

Plus an even bigger CONGRATULATIONS to Ray and everyone at the Lodge at Doonbeg for not only being ranked number one here in Europe, but for also being ranked number 20 the Top 100 Hotels & Resorts in the World:
Top 100

“What appears to be an aristocrat’s stately nineteenth-century seaside manor was in fact built in 2006 by the developers of South Carolina’s Kiawah Island and designed entirely by Americans. But what is very real about Doonbeg (and all that really matters) is its stunning setting on a remote whitecapped bay in west County Clare, the perfection of its every detail, and staff who are easily among the most welcoming in Ireland. Accommodations are in one- to four-bedroom suites with high ceilings, gas fireplaces, kitchens, and sumptuous beds. The centerpiece of the resort is the Greg Norman–designed course mowed through the rolling marram grass dunes.”

Which as you can see from their most recent ad…
Number-one
.. they are extremely proud of too – and rightly so, as that is an absolutely astounding result.

So a HUGE CONGRATULATIONS to each of you once again – a fantastic result indeed – and thank-you too for choose us at ampimage to capture you’re places – which we’d obviously like to think, (greatly) helped add to your success here smile

From Marie, me and the rest of the team @ ampimage.com.

November 15, 2012

Royal pedigree award.

Filed under: Publish work — Ashley Morrison @ 11:29 am
Tags: , , , , ,

We have worked in the incredibly stylish Dromoland Castle a few times in recent years. It is a fabulous 5 star hotel in County Clare where the Manager, Mark is the ultimate professional; totally hands on and has always been a pleasure to work with.

So we were delighted when he told us this morning that they have just been named as one of the 2012 Fodor’s top 100 hotels in the world. We are thrilled for Mark and his team – and very pleased too that it was one of our images…
Top 100 hotels
.. that Fodor chose to represent Dromoland Castle.

This was a surprisingly tricky shot – and one where we had to wait several hours for the light to fade – which we talked about here: Capturing the atmosphere – but it was clearly worth the wait 🙂

Hotels with a noble lineage were all the rage this year, perhaps due to the world’s obsession with Will and Kate and the runaway success of Downtown Abbey. Monarchs, aristocrats, and cardinals have slept in our 13 Royal Pedigree hotels from England to Peru. These labyrinthine castle, grand country estates, and colonial palaces will cosset you like a globetrotting royal, too.

So a huge Congratulations to Mark and the entire team in Dromoland Castle for this prestigious recognition.

From Marie, Carl & me @ ampimage.com

April 21, 2012

Capturing the atmosphere.

There are some stunning Castle hotels in Ireland and we have been delighted to shoot several of them over the past few years.

Last week brought us back down to Dromoland Castle Hotel & Country Club – a luxurious, elegant 5 star hotel in County Clare – where they needed some new images produced for their marketing & advertising material – to show not only the new look of their adjoining Country Club bar…
The Club House bar and restaurant at Dromoland Castle in County Clare.
.. and restaurant…
The Club House restaurant at Dromoland Castle in County Clare.
.. but also their newly decorated bedroom suites as well.

Anyway, all went according to plan at first; however, the little snug/library area in the clubhouse proved a waiting game for us – as we felt it was important to capture a cozy relaxed ambiance…
First image taken at the Library at the Clubhouse in Dromoland Castle
..but of all times, the weather was sunny. And so we just had to sit it out, while Carl poked the fire a few times, as he acted the part of the would-be model…
Setting up in the Library at the Clubhouse in Dromoland Castle
.. until the sky darkened.

But hopefully, it was well worth the wait…
The fireplace in Club House library at Dromoland Castle in County Clare.
.. as who wouldn’t want to relax in front of that roaring fire – especially at this time of year, here in Ireland!

The following day – as well as shooting many of their luxury bedroom suites…
Bedroom suite at Dromoland Castle in County Clare.
.. which as you can see here…
Bedroom suite at Dromoland Castle in County Clare.
.. are simply stunning – we also shot their new Presidential suite…
The bedroom in the 'presidential suite' at Dromoland Castle in County Clare.
.. which had a suitably luxurious new bathroom fitted.

So once again, it was all about team work…
Setting up in the bathroom at Dromoland Castle
.. and getting the right sort of ambience – lighting, candles, roses, champagne, etc, etc – all of which played their role, to achieve that all important result, where potential guests look at the final image…
The bathroom in the Presidential suite at Dromoland Castle in County Clare.
.. and say: I want to be there smile.

So a big ‘Thank you’ to Mark, the Manager, and all his highly professional team for looking after us so well – it truly was a wonderful shoot – and we hope we managed to capture not only the decor but also the atmosphere, for all the world to see what an amazing place Dromoland Castle is famous for.

From Marie, Carl & me @ ampimage.com

September 22, 2010

Ashford & Dromoland Castle.

Filed under: Web links — Ashley Morrison @ 1:34 pm
Tags: , , , , , , , ,

Images produced at two of Ireland’s most luxurious 5 Star Hotels – Ashford Castle & Dromoland Castle – now on YouTube..

Ashford Castle

Dating back to 1228 and once the estate of the Guinness family, the luxurious 5 Star Ashford Castle first open as a hotel in 1939.

• Voted Top 10 Resort Properties in Europe by Travel & Leisure 2010.
• Number 1 Resort hotel in Ireland voted by Conde Nast Travelle Readers Choice Awards 2008 & 2009.
• Number 2 Resort hotel in Europe voted by Conde Nast Traveller Readers Choice Awards 2008 & 2009.
• Number 1 European Castle Hotel – voted by Trip Advisor – April 2007.

Dromoland Castle

With an extraordinary history stretching back to the 5th Century, the Dromoland Castle 5 Star Hotel in Ireland was originally the ancestral home of one of the few families of Gaelic Royalty; direct descendants of Brian Boru, the High King of Ireland.

• Georgina Campbell’s, 2009 Hotel of the Year
• Environmental Award; Green Failte Gold Award Winner 2009
• Environmental Award; Green Failte Silver Award Winner 2008
• Conde Nast Traveler, Gold List 2006, 2007 & 2008
• Travel & Leisure Magazine – 2008 Top 50 European Hotels
• Dromoland Castle is a proud member of Virtuoso, Signature & Fine Hotels & Resorts.

August 21, 2010

Creating the images…

The series of captures which lead up to the final image – from some of our recent hotel bedroom shoots…


just for you !

June 11, 2010

A collection of beautiful Irish Hotel images…

.. captured over the past few years.

The book includes our most current images of: Doonbeg Golf & Spa Resort, Breaffy House, Clare Inn, Dromoland Castle, The George Hotel, Killyhevlin Hotel, The Burlington Hotel, West County, South Court and the amazing 5 Star ‘g’ Hotel in Galway.

Plus stunning images of Castle Leslie, the various Carlton Hotels and the Hastings Hotels – to name but a few.

Book called Irish Hotels by Ashley Morrison and Marie McMillen showing some of the pages containing images produced at Ashford Castle in County Mayo.

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