Ashley Morrison's Blog

December 31, 2013

To take a picture or to create an image !

That’s often a question I ask because I need to know, which do they want me to give them a price for.

So what’s the difference?

Well as we approach the end of another year, I like to look back on what all we have done and what all we have achieved – as I look forward to the year ahead.
So I’ve been updating some of my earlier 2010 Blogs, to show more of what we actually did and still do – by showing the original capture file and then the final image – so as to let people see that it just didn’t happen to look like that at the time, but was in fact created to look like that instead.

Because very often, all that anyone will ever see – including the client – is the final image. So one could therefore easily just assume, that all I did, was turn-up and take a picture of what was already there.

Which doesn’t sound that hard, if you’ve got a decent camera – right?

Anyway, while looking back I came across this set of capture files…

.. from a shoot, I did back in 2007, of a kitchen in Robinson Interior’s showroom.
So this frame show what it actually looked like, because all I had done here was set-up the camera and pressed the button, i.e. I took a picture.

And because they not only wanted to use the image on their website but in other media too – to promote and advertise their business – then I took a picture of the top as well…
Capture-073276
.. which when joined together, ended up looking like this:
What the image of the high gloss white kitchen in Robinson Interior's Belfast showroom could have looked like.

So what do you think?

Do you think they would they be happy with that and would, therefore, want to use it – and if so, how much do you think that image would be worth to them?
Because that’s usually the very first question that a client will ask, i.e. How much would you charge to take some pictures for me ?

Anyway, personally, I reckon it wouldn’t have been worth very much to them, as they probably wouldn’t have wanted to use it very much (if at all) – even if I’d said they could use it, as much as they liked for the price I’d quoted.

So rather than just take a picture of what was there, I decided to create an image instead…
Capture-073374
.. by lighting up, etc- and adding the top part…
Capture-073403
.. which when jointed together, ended up looking like this:
What the image of the high gloss white kitchen in Robinson Interior's Belfast showroom could have looked like.

So what do you think?

Do you think they would they be happy with that and would, therefore, want to use it – and if so, how much do you think that image would be worth to them?

Or what about this…
High gloss white kitchen in Robinson Interior's Belfast showroom.
.. which is actually the final image which I provided them with, to help them promote and advertise their business.

So what do you think?

Do you think they would they be happy with that and would, therefore, want to use it – and if so, how much do you think that image would be worth to them?

Well looking back – which as I said before, I tend to do at this time of year – I see that they used it quite a bit…
The cover plus a double page spread advertisement and an Advertorial feature for Robinson Interiors in the Irish Kitchens magazine showing the high gloss white kitchen in their Belfast showroom.
.. and it also made it onto the cover of the best of Irish kitchens magazine too.

And as we approach the year 2014, I see they are still using this image 7 years on…
Screen grab of Robinson Interior's website showing the high gloss white kitchen in their Belfast showroom.
.. as one of the main images on their website.

Anyway, hopefully, that will help explain the difference between taking and creating – and also help explain why I charge for the use of my images, rather than just for my time to turn up and take some pictures – which, unfortunately, is very often all that a client thinks they will need to pay for, when they first ask the question: How much would you charge to take some pictures for me ?

So to answer that question this coming year, I think I’ll simply reply: I don’t take, I give… by adding – so would you like me to give you a price, for me to create some images for you to use instead ?

In other words, I usually create images for others to use, rather than just turning up and taking some pictures – so I charge for the use of my images after I have created them.
Which means, I simply ask clients to pay me for the use of my work, rather than to do some work – as the amount of work involved in creating an image that they will want to use a lot, often goes way beyond just turning-up and taking some pictures of whatever happens to be there.

Which is the part that most people don’t ever see, but yet, it’s that creative part that could make a huge difference – as it’s that part that could make them want to use the images a lot or not at all – which in this example, has been to use this image for 7 years in multiple media so far.
So an image which someone wants to use for say 7 years in 4 different media, is obviously worth a lot more to them than an image that they only want to use for 1 month in 1 media – and so that’s what I go by, when trying to determine what the fee should be, for me to produce and then provide them with some images for them to use… which I’m saying I will create, rather than just take smile

And so on that note, I wish you all a very happy & prosperous New Year.

From Marie, me and the rest of the team @ ampimage.com

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January 6, 2013

Field of Dreams.

Is the title of our latest published work in the February 2013 issue of Ireland’s Homes Interiors & Living magazine…
The cover plus pages 90 to 101 in the February 2013 issue of Ireland's Homes Interiors & Living magazine featuring Sonya and Glenn McDowell's century-old cottage near the seaside town of Donaghadee in County Down.
.. on pages 90 to 101, plus on the cover too – featuring Sonya and Glenn McDowell’s century-old cottage near the seaside town of Donaghadee in County Down.

“Sonya and Glen bought a century-old cottage in a rural idyll near the seaside town of Donaghadee, County Down – but ended up living in it’s barn and stables.”

Which we talked about shooting here: Escape to the Country.

I loved this place and I loved how it had been styled & decorated too – so yes for me, this was a dream home sitting in the green fields of Ireland.

Anyway, a huge thanks to everyone involved for their hard work here – and a huge congratulations to Glen and Sonya here…
Sonya McDowell in the living room of her barn conversion near Donaghadee in County Down.
.. especially for making it onto the cover too, of this beautifully printed Irish magazine.

From Marie, Mandi & me @ ampimage.com

December 6, 2012

An American Tale.

Is the title of our latest published work in the January 2013 issue of Ireland’s Homes Interiors & Living magazine…
Cover plus pages 94 to 104 in the January 2013 issue of Ireland's Homes Interiors & Living magazine featuring Ryan and Danielle Cleland Bogle's converted stable block near Killyleagh in County Down.
.. on pages 94 to 104, plus on the cover too – featuring Ryan and Danielle Cleland Bogle’s converted stable block near Killyleagh in County Down.

“A city girl at heart, Danielle wasn’t sure whether escaping to the country would be all it was cracked up to be. But over four years since she moved into her rural retreat near Killyleagh, Co Down, with her husband Ryan, she’s pretty much a convert now to the charms of more pastoral pleasures.”

An American tale indeed – which we talked about shooting here: They say the camera never lies – so a huge thanks to everyone involved for their hard work on this one – and congratulations to Ryan and Danielle here…
Danielle Cleland Bogle in her converted stable block near Killyleagh.
.. especially for making it onto the cover too.

From Marie & me @ ampimage.com

July 6, 2012

Suburban Charm.

Is the title of our latest published work in the August 2012 issue of Ireland’s Homes Interiors & Living magazine…
The cover plus pages 82 to 94 in the August 2012 issue of Ireland's Homes Interiors & Living magazine featuring Marie and Alan McMillen's 1920's semi detached house in the tree-lined Cherryvalley area of Belfast.
.. on pages 82 to 94, plus on the cover too – featuring Marie and Alan McMillen’s 1920’s semi detached house in the tree-lined Cherryvalley area of Belfast.

“Marie & Alan thoroughly enjoyed giving their pretty semi in the leafy suburbs of Belfast some much needed TLC.”

Which we talked about shooting here: The French Connection.

Tender loving care indeed, so a huge thanks to everyone involved for their hard work here – and congratulations once again to Marie & Alan – especially for making it onto the cover too.

From Marie & me @ampimage.com

May 3, 2012

Room with a view.

Is the title of our latest published work in the June 2012 issue of Ireland’s Homes Interiors & Living magazine…
The cover plus pages 66 to 75 in the June 2012 issue of Ireland's Homes Interiors & Living magazine featuring Amanda and Keith McGuile's Victorian terrace which overlooks Bangor Marina in County Down.
.. on pages 66 to 75, plus on the cover too – featuring Amanda and Keith McGuile’s Victorian terrace which overlooks Bangor Marina in County Down.

“Amanda and Keith transformed their Victorian seaside house into an elegant family home with a touch of French shabby chic style.”

Which I talked about shooting here: Oooh La La.

So a huge thank you to everyone involved for their hard work here – and congratulations once again to Amanda and Keith – especially for making it onto the cover too.

From Marie & me @ampimage.com

February 28, 2012

Mix ‘n Match

Is the title of our latest published work in the April 2012 issue of Ireland’s Homes Interiors & Living magazine…
The cover plus pages 62 to 74 in the April 2012 issue of Ireland's Homes Interiors & Living magazine featuring Mairead and Owen Moore's Mid Century house in the University area of Belfast.
.. on pages 62 to 74, plus on the cover too – featuring Mairead and Owen Moore’s Mid Century house in the University area of Belfast.

“Mairead and Owen transformed a period terrace in Belfast with their quirky, classic, retro style.”

Which we talked about when shooting it here: How good… do the images need to be to help sell a home ???

The quality of this magazine is beautiful, which means the images always look totally amazing – which is fantastic to see, after all the hard work has been done.

So a huge thank you to everyone involved for their hard work – and congratulations once again to Mairead & Owen – especially for making it onto the cover too.

From Marie, Mandi & me @ ampimage.com

January 1, 2012

6 years on.

Filed under: Licence fees,Publish work — Ashley Morrison @ 5:31 pm
Tags: , , , ,

And still going strong – as that’s approximately how long ago this image was taken – which can be seen here on the cover of Home Buyers Guide magazine…
Cover of Home Buyers Guide magazine
.. which is currently on the bookshelves this month.

Period of use, is, therefore, one of the 3 Key things that one need to take into account when determining what an image is worth.
But yet some don’t seem to think it should really matter – when it comes to putting a price on what we do.

Can use (if you want to) V’s Want to use (for years to come).

Two very different things, as far as I’m concerned – which I think this latest cover demonstrates very well. Because they could have used any number of images here – and we know they have had some new images produced this year by others – but yet this is the image…
Cover of Home Buyers Guide magazine
.. that they still choose to use for the cover – which we produced almost 6 years ago.

Anyway, a Happy New Year to everyone – from all of us here at ampimage – and something to think about over the coming years.

April 17, 2010

Balmoral Textiles

Another great week’s work – which ended with us back working with Nick on the room sets…
Photo shoot at Balmoral Textiles
.. at Balmoral Textile’s factory…
Photo shoot at Balmoral Textiles
… where we completed the series of images…
Photo shoot at Balmoral Textiles
.. like this one…
Sofa fabric by Balmoral.
.. which is for the cover of their new fabric books – as well as some like this…
Sofa fabric by Balmoral.
.. for their website.

Really enjoyed this one – but packing up was no fun at the end of the day – still… pleased with the results and it’s now the weekend 🙂

Cheers,
Ashley
www.ampimage.com

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