Ashley Morrison's Blog

May 9, 2017

Creature Comforts.

Is the title of our latest published work in the June 2017 issue of Ireland’s Homes Interiors and Living magazine…
The cover plus pages 66 to 79 in the June 2017 issue of Ireland's Homes Interiors & Living magazine featuring Lesley and Lindsay Anderson's cottage style bungalow near Portaferry in County Down.
.. on pages 66 to 79 plus on the Cover too – which features Lesley and Lindsay’s cottage style bungalow near Portaferry in County Down.

“Lesley and Lindsay longed to be back in the countryside when they happened to come across the perfect site in Portaferry with plans already in place. They knew instantly it was perfect for them.”

Which I talked about shooting here: Green door – almost 2 years ago to the day.

So Congratulations to both Lesley and Lindsay here…
Lindsay Anderson outside her cottage style bungalow near Portaferry in County Down.
.. for making it into this top selling Irish magazine – but more importantly, I like to say a HUGE Congratulations to Lexie here…
The living room in Lesley Anderson's cottage style bungalow near Portaferry in County Down.
.. for once again being the Cover girl, who is clearly enjoying her Creature Comforts too smile

From Marie, Mandi & me @ ampimage.com

April 4, 2017

Flexible Family Living.

Is the title of our latest published work in the May 2017 issue of Ireland’s Homes Interiors and Living magazine…
The cover plus pages 66 to 79 in the May 2017 issue of Ireland's Homes Interiors and Living magazine featuring Anna and Jamie McMinnis' contemporary detached house which overlooks the County Down town of Holywood and Belfast Lough.
.. on pages 66 to 79 plus on the Cover too – which features Anna & Jamie’s contemporary detached house which overlooks the County Down town of Holywood and Belfast Lough.

“With a growing family in mind, Anna and Jamie bought this architecturally designed home in Holywood with its spectacular views of Belfast Lough and child-friendly garden.”

Which I talked about shooting here: Overlooking Belfast Lough.

So just want to say a huge Congratulations to both Jamie and Anna here…
Anna McMinnis in the living room area of her contemporary detached house which overlooks the County Down town of Holywood and Belfast Lough.
.. for not only making it into this top selling Irish magazine but for also making it onto the cover too – from Marie, Claudio, Mandi & me @ ampimage.com

January 3, 2017

The Folks on the Hill.

Is the title of our latest published work in the February 2017 issue of Ireland’s Homes Interiors & Living magazine…
The cover plus pages 74 to 85 in the February 2017 issue of Ireland's Homes Interiors & Living magazine featuring Rosemary and Harold Bothwell's cottage near Fivemiletown in County Tyrone.
.. on pages 74 to 85, as well as on the cover too – featuring Rosemary and Harold Bothwell’s cottage near Fivemiletown in County Tyrone.

“Rosemary had always loved the old cottage which overlooked the Fermanagh Lakelands so when she had the chance to buy it not even the challenges of restoring a listed building could stop her.”

Which I talked about shooting here: Wanting to be there – in the rain.

So just want to say a big Congratulations to Rosemary here…
Rosemary Bothwell in the kitchen of her cottage near Fivemiletown in County Tyrone.
.. for not only making it to the top of the hill, but also for making it onto the cover of this top selling Irish magazine too – from Marie, Mandi, me and the rest of the team here @ ampimage.com
Smile

September 4, 2015

Wow, Wow, Wow, Wow and double Wow.

“Creative Comforts” is the title of our current published work in the October 2015 issue of 25 Beautiful Homes magazine…
The cover plus pages 70 to 73 in the October 2015 issue of 25 Beautiful Homes magazine - featuring Lesley and Lindsay Anderson's cottage style bungalow near Portaferry in County Down.
.. on pages 70 to 73 – in which this image…
The living room in Lesley Anderson's cottage style bungalow near Portaferry in County Down.
.. of the living room in Lesley & Lindsay Anderson’s cottage style bungalow near Portaferry in County Down, as you can see, made it onto the front cover too.

Which I talked about us shooting here: Green door.

Anyway, email from Lesley to Marie a few days ago, when she first saw it:

Subject: OHH MY GOD HAVE YOU SEEN MAGAZINE?? FRONT COVER !!

Hi Marie,

Wait until you see the FRONT cover of 25 beautiful homes?? Just received my copy today and couldn’t get it out of the paper quick enough to flick through it.
Shocked to discover my sunroom on front cover.

Speak soon xx Lesley.

To which Marie replied:

Woweeee – no I haven’t seen it myself… give yourself a big pat on the back Lesley – trust me, that is quite an achievement !!!!

Get practicing those autographs 🙂

So yes, way to go Lesley, as that is quite an achievement… and we are all over the moon too smile

But it doesn’t end there, because on pages 66 to 69 you can see our 2nd feature, titled “High Point”
Pages 66 to 69 in the October 2015 issue of 25 Beautiful Homes magazine - featuring Charlotte Hamel's modern apartment in Dublin's stylish docklands area.
.. which shows Charlotte Hamel’s modern apartment in Dublin’s stylish docklands area.

And on pages 110 to 113 you can see our 3rd feature, titled “Sea View”
Pages 110 to 113 in the October 2015 issue of 25 Beautiful Homes magazine - featuring Eleanor & Stephen Blayney's mid terrace called 'Marathon' in the County Down coastal town of Donaghadee.
.. which shows Eleanor & Stephen Blayney’s mid terrace called ‘Marathon’ in the County Down coastal town of Donaghadee.

And on pages 116 to 119 you can see our 4th feature, titled “Room to Grow”
Pages 116 to 119 in the October 2015 issue of 25 Beautiful Homes magazine - featuring Patricia McGinnis' detached 1960s family home in Belfast.
.. of Patricia McGinnis’ detached family home in Belfast.

Wow, Wow, Wow, Wow and double Wow for making it onto the cover too – is all I can say smile

So a big Congratulations to Lesley & Lindsay, Charlotte, Eleanor & Stephen, and Patricia McGinnis – for making it into this beautifully printed leading national magazine – and a specially thanks out to all of those involved too.

From Marie, Mandi & me – Wow, Wow, Wow, Wow and double Wow smile

January 1, 2015

Everything’s Rosy.

Is the title of our latest published work to kick off this New Year, in the February 2015 issue of Ireland’s Homes Interiors & Living magazine…
The cover plus pages 66 to 79 in the February 2015 issue of Ireland's Homes Interiors & Living magazine featuring Janet and Ken Hamilton's traditional Irish cottage in the County Down village of Greyabbey.
.. pages 66 to 79, plus on the cover too – featuring Janet and Ken Hamilton’s traditional Irish cottage in the County Down village of Greyabbey.

“Ken and Janet loved their holiday home in Greyabbey, County Down, so much that they decided to move there permanently.”

Which we talked about shooting here: Something old, something new.

Anyway, making the cover is great way to start the New Year, so over the moon at having achieved this too – and so would just like to say congratulations to Ken and Janet here…
Janet Hamilton in the living room of her traditional Irish cottage in the County Down village of Greyabbey.
.. once again, for this time making it onto the cover of this absolutely beautifully printed Irish glossy magazine – and a big thank you everyone else involved here too.

From Marie, Mandi & me @ ampimage.com – wishing you all, a vey Happy & Prosperous New Year smile

July 2, 2014

Wow, Wow and triple Wow!

Seeing one’s work in print, even after nearly 30 years of seeing it printed, is still the thing I love most about what we do.

It’s like Wow! every time – and the bigger it’s printed or the better it’s printed, then the more Wow it often is – as we would often put a lot into each and every image, which I feel can only really be appreciated, when viewed up close a lot of the time.

So when I walked into the local SPAR supermarket yesterday and quickly looked that the magazine rack, I was totally over the moon – to not only see our work on the cover of the August 2014 issue of Ireland’s Homes Interiors & Living magazine…
The cover plus pages 72 to 83 of the August 2014 issue of Ireland's Homes Interiors & Living magazine featuring Janet and Ken Hamilton's villa called 'Jasmin' near the French Riviera village of St Paul de Vence.
.. but also to see it beautifully printed on pages 72 to 83 – featuring Janet and Ken Hamilton’s villa called ‘Jasmin’ near the French Riviera village of St Paul de Vence.

The French Connection – Transforming a pretty but rather dated French villa, Janet and Ken from Northern Ireland have created their dream holiday home in a style that successfully blends old and new.

Which I talked about shooting here: Kicking off – back in 2010 – as this is were we stayed while shooting for Liz Gibney Interiors in the French Riviera near the village…
The French Riviera village of Saint Paul-de-Vence.
.. of Saint Paul-de-Vence.

Wow! smile

However, the Wow didn’t end there, as a home we shot in Italy back in 2006…
La Dolce Vita - Pages 58 to 71 of the August 2014 issue of Ireland's Homes Interiors & Living magazine featuring Tia and Bruce Weissman's Italian villa located near Amelia in Umbria.
.. lead on pages 58 to 71 – featuring Tia and Bruce Weissman’s Italian villa located near Amelia in Umbria.

La Dolce Vita – After a two year search, Bruce and Tia found their dream Italian home, a 300 year old villa complete with stunning gardens.

Which I talked about shooting here the other day: Living la Dolce Vita – while shooting a farmhouse for the BBC near the Italian town of Amelia, which sits on a hill…
The town of Amelia sitting on a hill in the south western corner of Umbria in Italy.
.. in the south western corner of Umbria.

So double Wow! smile smile

And Wow again when I saw this…
Mediterranean Charm - Pages 82 to 94 of the August 2014 issue of Ireland's Homes Interiors & Living magazine featuring John O'Callaghan's villa called 'Villa Thalia' at Aphrodite Hills near Paphos in Cyprus.
.. on pages 82 to 94 – featuring John O’Callaghan’s villa called ‘Villa Thalia’ at Aphrodite Hills near Paphos in Cyprus.

Mediterranean Charm – After a number of holidays in Cyprus, John from Belfast wanted a little corner of the sunshine island to call his own and found it in a luxury holiday complex.

Which again I talked about shooting the other day here: The story behind the story – which we shot back in 2006 while shooting a few other villas at Aphrodite Hills, which is nestled in the hills…
The view from Tommy Payne's apartment at Aphrodite Hills in Cyprus.
.. above Paphos in Cyprus.

So that was like triple Wow! smile smile smile

Anyway, stunning repro as always – which is what I love so much about this magazine – so this is just a quick note to say a big thanks to everyone involved here – and especially to Janet, Tia and John once again, for this time making it into this beautifully printed Irish glossy magazine.

From Marie, Mandi & me @ ampimage.com – Thank you, Thank you, Thank you.

December 31, 2013

To take a picture or to create an image !

That’s often a question I ask, because I need to know, which do they want me to give them a price for.

So what’s the difference ?

Well as we approach the end of another year, I like to look back on what all we have done and what all we have achieved – as I look forward to the year ahead.
So I’ve been updating some of my earlier 2010 Blogs, to show more of what we actually did and still do – by showing the original capture file and then the final image – so as to let people see that it just didn’t happen to look like that at the time, but was in fact created to look like that instead.

Because very often, all that anyone will ever see – including the client – is the final image. So one could therefore easily just assume, that all I did, was turn-up and take a picture of what was already there.

Which doesn’t sound that hard, if you’ve got a decent camera – right ?

Anyway, while looking back I came across this set of capture files…

.. from a shoot I did back in 2007, of a kitchen in Robinson Interior’s showroom.
So this frame show what it actually looked like, because all I had done here was set-up the camera and pressed the button, i.e. I took a picture.

And because they not only wanted to use the image on their website but in other media too – to promote and advertise their business – then I took a picture of the top as well…
Capture-073276
.. which when jointed together, ended up looking like this:
What the image of the high gloss white kitchen in Robinson Interior's Belfast showroom could have looked like.

So what do you think ?

Do you think they would they be happy with that and would therefore want to use it – and if so, how much do you think that image would be worth to them ?
Because that’s usually the very first question that a client will ask, i.e. How much would you charge to take some pictures for me ?

Anyway, personally I reckon it wouldn’t have been worth very much to them, as they probably wouldn’t have wanted to use it very much (if at all) – even if I’d said they could use it, as much as they liked for the price I’d quoted.

So rather than just take a picture of what was there, I decided to create an image instead…
Capture-073374
.. by lighting up, etc- and adding the top part…
Capture-073403
.. which when jointed together, ended up looking like this:
What the image of the high gloss white kitchen in Robinson Interior's Belfast showroom could have looked like.

So what do you think ?

Do you think they would they be happy with that and would therefore want to use it – and if so, how much do you think that image would be worth to them ?

Or what about this…
High gloss white kitchen in Robinson Interior's Belfast showroom.
.. which is actually the final image which I provided them with, to help them promote and advertise their business.

So what do you think ?

Do you think they would they be happy with that and would therefore want to use it – and if so, how much do you think that image would be worth to them ?

Well looking back – which as I said before, I tend to do at this time of year – I see that they used it quite a bit…
The cover plus an double page spread advertisement and an Advertorial feature for Robinson Interiors in the Irish Kitchens magazine showing the high gloss white kitchen in their Belfast showroom.
.. and it also made it onto the cover of the best of Irish kitchens magazine too.

And as we approach the year 2014, I see they are still using this image 7 years on…
Screen grab of Robinson Interior's website showing the high gloss white kitchen in their Belfast showroom.
.. as one of the main images on their website.

Anyway, hopefully that will help explain the difference between taking and creating – and also help explain why I charge for the use of my images, rather than just for my time to turn up and take some pictures – which unfortunately, is very often all that a client thinks they will need to pay for, when they first ask the question: How much would you charge to take some pictures for me ?

So to answer that question this coming year, I think I’ll simply reply: I don’t take, I give… by adding – so would you like me to give you a price, for me to create some images for you to use instead ?

In other words, I usually create images for others to use, rather than just turning-up and taking some pictures – so I charge for the use of my images, after I have created them.
Which means, I simply ask clients to pay me for the use of my work, rather than to do some work – as the amount of work involved in creating an image that they will want to use a lot, often goes way beyond just turning-up and taking some pictures of whatever happen to be there.

Which is the part that most people don’t ever see, but yet, it’s that creative part that could make a huge difference – as it’s that part that could make them want to use the images a lot or not at all – which in this example, has been to use this image for 7 years in multiple media so far.
So an image which someone wants to use for say 7 years in 4 different media, is obviously worth a lot more to them than an image that they only want to use for 1 month in 1 media – and so that’s what I go by, when trying to determine what the fee should be, for me to produce and then provide them with some images for them to use… which I’m saying I will create, rather than just take smile

And so on that note, I wish you all a very happy & prosperous New Year.

From Marie, me and the rest of the team @ ampimage.com

January 6, 2013

Field of Dreams.

Is the title of our latest published work in the February 2013 issue of Ireland’s Homes Interiors & Living magazine…
The cover plus pages 90 to 101 in the February 2013 issue of Ireland's Homes Interiors & Living magazine featuring Sonya and Glenn McDowell's century-old cottage near the seaside town of Donaghadee in County Down.
.. on pages 90 to 101, plus on the cover too – featuring Sonya and Glenn McDowell’s century-old cottage near the seaside town of Donaghadee in County Down.

“Sonya and Glen bought a century-old cottage in a rural idyll near the seaside town of Donaghadee, County Down – but ended up living in it’s barn and stables.”

Which we talked about shooting here: Escape to the Country.

I loved this place and I loved how it had been styled & decorated too – so yes for me, this was a dream home sitting in the green fields of Ireland.

Anyway, a huge thanks to everyone involved for their hard work here – and a huge congratulations to Glen and Sonya here…
Sonya McDowell in the living room of her barn conversion near Donaghadee in County Down.
.. especially for making it onto the cover too, of this beautifully printed Irish magazine.

From Marie, Mandi & me @ ampimage.com

December 6, 2012

An American Tale.

Is the title of our latest published work in the January 2013 issue of Ireland’s Homes Interiors & Living magazine…
Cover plus pages 94 to 104 in the January 2013 issue of Ireland's Homes Interiors & Living magazine featuring Ryan and Danielle Cleland Bogle's converted stable block near Killyleagh in County Down.
.. on pages 94 to 104, plus on the cover too – featuring Ryan and Danielle Cleland Bogle’s converted stable block near Killyleagh in County Down.

“A city girl at heart, Danielle wasn’t sure whether escaping to the country would be all it was cracked up to be. But over four years since she moved into her rural retreat near Killyleagh, Co Down, with her husband Ryan, she’s pretty much a convert now to the charms of more pastoral pleasures.”

An American tale indeed – which we talked about shooting here: They say the camera never lies – so a huge thanks to everyone involved for their hard work on this one – and congratulations to Ryan and Danielle here…
Danielle Cleland Bogle in her converted stable block near Killyleagh.
.. especially for making it onto the cover too.

From Marie & me @ ampimage.com

July 6, 2012

Suburban Charm.

Is the title of our latest published work in the August 2012 issue of Ireland’s Homes Interiors & Living magazine…
The cover plus pages 82 to 94 in the August 2012 issue of Ireland's Homes Interiors & Living magazine featuring Marie and Alan McMillen's 1920's semi detached house in the tree-lined Cherryvalley area of Belfast.
.. on pages 82 to 94, plus on the cover too – featuring Marie and Alan McMillen’s 1920’s semi detached house in the tree-lined Cherryvalley area of Belfast.

“Marie & Alan thoroughly enjoyed giving their pretty semi in the leafy suburbs of Belfast some much needed TLC.”

Which we talked about shooting here: The French Connection.

Tender loving care indeed, so a huge thanks to everyone involved for their hard work here – and congratulations once again to Marie & Alan – especially for making it onto the cover too.

From Marie & me @ampimage.com

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