Ashley Morrison's Blog

May 13, 2017

Pieced together.

Next morning we were back into the Tara Suite…
One of the first pictures taken during the shoot at Dunboyne Castle Hotel.
.. now that it was free – this time to show it’s full size.

So podium down…
Behind the scenes during the shoot at Dunboyne Castle Hotel.
.. foreground table in place…
Behind the scenes during the shoot at Dunboyne Castle Hotel.
.. lights up inside…
Behind the scenes during the shoot at Dunboyne Castle Hotel.
.. and outside too…
Behind the scenes during the shoot at Dunboyne Castle Hotel.
.. and then it was time for some steaming…
Behind the scenes during the shoot at Dunboyne Castle Hotel.
.. pulling…
Behind the scenes during the shoot at Dunboyne Castle Hotel.
.. and even some pining…
Behind the scenes during the shoot at Dunboyne Castle Hotel.
.. as we all worked at reducing the creases as much as possible…
Behind the scenes during the shoot at Dunboyne Castle Hotel.
.. which in the end, after everything was done, looked like so:
The Tara Suite at Dunboyne Castle Hotel & Spa in County Meath.

Which just left one shot to go – the Drawing Room…
One of the first pictures taken in the Drawing Room at Dunboyne Castle Hotel.
.. set for a private dinner party, in the late evening, being the brief.

Which originally I through we were going to have to wait for once again – but no, it was full steam head…
Behind the scenes during the shoot at Dunboyne Castle Hotel.
.. as we dismantled it all…
Behind the scenes during the shoot at Dunboyne Castle Hotel.
.. then ironed not only all the table clothes…
Behind the scenes during the shoot at Dunboyne Castle Hotel.
.. but also all the chair covers too…
Behind the scenes during the shoot at Dunboyne Castle Hotel.
.. which made for some very interesting behind the scenes shots…
Behind the scenes during the shoot at Dunboyne Castle Hotel.
.. before we put it back together again…
One of the first pictures taken in the Drawing Room at Dunboyne Castle Hotel.
.. just as it was before:
One of the first pictures taken in the Drawing Room at Dunboyne Castle Hotel.

Quick shot…
Behind the scenes during the shoot at Dunboyne Castle Hotel.
.. to confirm that we hadn’t done anything at anyone would notice…
One of the first pictures taken in the Drawing Room at Dunboyne Castle Hotel.
.. which meant it was time to start working on the lighting – which both Claudio…
One of the first pictures taken in the Drawing Room at Dunboyne Castle Hotel.
.. and Ivan here…
Behind the scenes during the shoot at Dunboyne Castle Hotel.
.. had all under control – included it’s security too, as the hotel was very busy.

Meanwhile, back inside, Dianne & I were on the floor…
Behind the scenes during the shoot at Dunboyne Castle Hotel.
.. doing something which obviously must have seem very important at the time smile

Anyway, after the candles and the fire had been lit, the waiter had been positioned, etc, etc – this was the final result…
The Drawing Room at Dunboyne Castle Hotel in County Meath.
.. once it was all pieced together – or amped as we would say – as there is often a lot more put into these image, than anyone (I’m hoping) will ever think or even notice wink

Which just leaves me to say a Big Thanks to everyone who was involved here – especially Rosalie, who was amazingly well organised throughout the shoot – and to all the hotel’s staff too, as it was a real pleasure to work with you all once again – from Dianne, Claudio, Ivan & me @ ampimage.com smile

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At the end of the day.

Filed under: Photography — Ashley Morrison @ 6:33 am
Tags: , , , , ,

With the days being much longer now, it meant there was no point in setting up to shoot the IVY restaurant here…
One of the first pictures taken during the shoot at Dunboyne Castle Hotel in County Meath.
.. until much later on, as they were wanting to show how this room looked at night – which does come with it’s own problems, as it means working around their guests, who are coming in for something nice to eat that evening.

So it was a case of finding my spot and setting-up early…
Behind the scenes during the shoot at Dunboyne Castle Hotel in County Meath.
.. while the team started to work on each of the tables…
Behind the scenes during the shoot at Dunboyne Castle Hotel in County Meath.
.. and put up the lights.

So 10 minutes later I was pressing the button…
Behind the scenes during the shoot at Dunboyne Castle Hotel in County Meath.
.. as that was basically it…
One of the first pictures taken during the shoot at Dunboyne Castle Hotel in County Meath.
.. expect for some people – as we naturally didn’t want this restaurant to look like it was on the Mary Celeste wink

So we started playing around on where their possible positions would be…
One of the first pictures taken during the shoot at Dunboyne Castle Hotel in County Meath.
.. before the models arrived…
One of the first pictures taken during the shoot at Dunboyne Castle Hotel in County Meath.
.. as Dianne worked on the all important table closest to the camera.

Anyway, once everyone had arrived, it was time to do a few more test shots…
One of the first pictures taken during the shoot at Dunboyne Castle Hotel in County Meath.
.. as the sun began to drop and night time approached – which 10 minutes it started to do – and so it was time to shoot the people for real…
One of the first pictures taken during the shoot at Dunboyne Castle Hotel in County Meath.
.. after which some last minute changes were once again made to the table in the foreground…
One of the first pictures taken during the shoot at Dunboyne Castle Hotel in County Meath.
.. as the table cloth was not to our liking – and then it was a case of waiting for that twilight moment…
One of the first pictures taken during the shoot at Dunboyne Castle Hotel in County Meath.
.. to capture the final frame.

And so this was the end result…
The IVY restaurant at Dunboyne Castle Hotel & Spa in County Meath.
.. after it had all been pieced together – which can sometimes take longer to do than the actual shoot itself, but then that is often all part of creating of an image these days – especially one that you are hoping others will then want to use a lot over the next few years… which is naturally our goal at the end of the day smile

May 12, 2017

The new & the old.

Kicking off early the following morning in the the Lobby & Reception area…
Behind the scenes during the shoot at Dunboyne Castle Hotel in County Meath.
.. were they wanted to show the new & the old – and how it worked well here together at Dunboyne Castle Hotel.

This was the big one as far as I was concerned – because besides the size, the different areas and the contrast between dark & light – it trying to time it too, so as to avoid disturbing their guests to much that morning.

Anyway, with the lights up outside…
Behind the scenes during the shoot at Dunboyne Castle Hotel in County Meath.
.. and inside too…
Behind the scenes during the shoot at Dunboyne Castle Hotel in County Meath.
.. thanks to Ivan for health & safety…
Behind the scenes during the shoot at Dunboyne Castle Hotel in County Meath.
.. and Claudio here…
Behind the scenes during the shoot at Dunboyne Castle Hotel in County Meath.
.. (as I can take some good behind the scenes shots too) – the floor was given a once over…
Behind the scenes during the shoot at Dunboyne Castle Hotel in County Meath.
.. and then it was time for me to show everyone their positions…
Behind the scenes during the shoot at Dunboyne Castle Hotel in County Meath.
Behind the scenes during the shoot at Dunboyne Castle Hotel in County Meath.
Behind the scenes during the shoot at Dunboyne Castle Hotel in County Meath.
.. while Dianne kept a close on eye how they all looked.

Anyway, we tried a variety of different things here – but this was basically the final result…
The Lobby & Reception area at Dunboyne Castle Hotel in County Meath.
.. to show now the new and the old worked beautifully together in their Lobby & Reception area.

Next up was the Tara Suite…
Behind the scenes during the shoot at Dunboyne Castle Hotel in County Meath.
.. which they wanted to show 2 ways – half size & then the full size.
So it was simply a case of getting the table in the foreground right to start with…
Behind the scenes during the shoot at Dunboyne Castle Hotel in County Meath.
.. and then taking it from there – one table & chair at a time…
Behind the scenes during the shoot at Dunboyne Castle Hotel in County Meath.
.. then checking to see how that looks from the camera’s point of view…
Behind the scenes during the shoot at Dunboyne Castle Hotel in County Meath.
.. while observing what the others were doing…
Behind the scenes during the shoot at Dunboyne Castle Hotel in County Meath.
.. as they were all clearly very busy too…
Behind the scenes during the shoot at Dunboyne Castle Hotel in County Meath.
.. well most of the time…
Behind the scenes during the shoot at Dunboyne Castle Hotel in County Meath.
wink

Seriously though, the team was in top form – as they had it all lit up in no time at all…
Behind the scenes during the shoot at Dunboyne Castle Hotel in County Meath.
.. leaving me with little to do but watch the screen…
Behind the scenes during the shoot at Dunboyne Castle Hotel in County Meath.
.. and press the button every now and then…
Behind the scenes during the shoot at Dunboyne Castle Hotel in County Meath.
.. after the 7 or 8 things one needs to do to get this camera system to actually work smile

Anyway, again we tried a variety of different things here – but this was basically the final result…
The Tara Suite at Dunboyne Castle Hotel in County Meath.
.. as Rosalie stood-in once again to complete the story they wanted to tell about this room.

And so that was it for now – as we then had to wait for the last shot of the day – which was of the IVY restaurant here…
Behind the scenes during the shoot at Dunboyne Castle Hotel in County Meath.
.. plus there was the Tara suite to be shot again, to show it’s full size – and there was also this Drawing room too…
Behind the scenes during the shoot at Dunboyne Castle Hotel in County Meath.
.. all of which were fully booked for the day – so we just had to wait… as that’s Part 3 of this story smile

May 11, 2017

Boardrooms

After a quiet few months at the start of the year – which gave me plenty of time to finally watch the Game of Thrones (which was partly filmed down the road at Titanic Studios in Belfast, where I helped Nels Israelson back in 2010, produce the original cover image of Ned Stark on the throne) – the phone started to ring again smile

So with Spring in the air – and new rear air suspension and front suspension fitted too – it was time once again time to polish and pack the wagon…
Land Rover packed and ready to go.
.. as we were of to produce some more new images at Dunboyne Castle Hotel – where we the last time shot Only Bedrooms.

So no bedrooms this time, as it was the rest of their hotel they wanted us to capture – starting with the Francini Suite on Sunday evening – which on our arrival they had all set-up ready for me to take a picture of, as it had been booked out for the rest of the week.

“Looks good” I thought – until Dianne started to point out a few things on the screen…
Behind the scenes during the shoot in the Francini Suite at Dunboyne Castle Hotel in County Meath.
.. and here was me thinking I had already finished…
Behind the scenes during the shoot in the Francini Suite at Dunboyne Castle Hotel in County Meath.
.. but there was no chance of that, as she had only just begun…
Behind the scenes during the shoot in the Francini Suite at Dunboyne Castle Hotel in County Meath.
.. so it was like: lets start all over again wink

And in the meantime, Claudio and Ivan here…
Behind the scenes during the shoot in the Francini Suite at Dunboyne Castle Hotel in County Meath.
.. worked on the lighting – while I stood and watched, not only Dianne here…
Behind the scenes during the shoot in the Francini Suite at Dunboyne Castle Hotel in County Meath.
.. but Rosalie, Claudio and the maintenance guy too…
Behind the scenes during the shoot in the Francini Suite at Dunboyne Castle Hotel in County Meath.
.. all doing their thing.

So one last test shot…
Behind the scenes during the shoot in the Francini Suite at Dunboyne Castle Hotel in County Meath.
.. fix the hair…
Behind the scenes during the shoot in the Francini Suite at Dunboyne Castle Hotel in County Meath.
.. and this was the final result…
The Francini Suite at Dunboyne Castle Hotel in County Meath.
.. which I naturally will take all the credit for – especially since I can’t see what the others did – which is often our goal, as we all work very hard to make it look like we did nothing at all wink

Next up was the Alder Suite…
One of the first pictures taken in the Alder Suite.
.. so lights up…
Behind the scenes during the shoot at Dunboyne Castle Hotel.
.. someone standing here…
Behind the scenes during the shoot at Dunboyne Castle Hotel.
.. me back there…
Behind the scenes during the shoot at Dunboyne Castle Hotel.
.. a quick test shot…
Behind the scenes during the shoot at Dunboyne Castle Hotel.
.. yes sort that out…
Behind the scenes during the shoot at Dunboyne Castle Hotel.
.. straighten those…
Behind the scenes during the shoot at Dunboyne Castle Hotel.
.. fix those…
Behind the scenes during the shoot at Dunboyne Castle Hotel.
.. and we were almost done.

Time to position our business man…
Behind the scenes during the shoot at Dunboyne Castle Hotel.
.. and this was the final result…
The Alder Suite at Dunboyne Castle Hotel in County Meath.
.. after it was all pieced together.

Delighted at how well we had done, bearing in mind that this was the day of rest, it was time to enjoy a few pints of the black stuff…
Behind the scenes during the shoot at Dunboyne Castle Hotel.
.. around our own boardroom table smile

So lots more to follow – as the big shots were the following day – but for now that’s my notes on day one.

Cheers
Ashley @ ampimage.com

August 15, 2016

Only Bedrooms.

Filed under: Photography — Ashley Morrison @ 4:57 pm
Tags: , , , , ,

Which just happen to be the most important images of them all, especially for many hotels these days – as that is the image that their guests will be looking at, when they go to click on that ‘Book Now’ button on their website.

And since that one image may represent one of many similar type of rooms that are available, then multiple it’s value to them by the number of rooms, times the number of days in the year, times the number of years that they will want to use that image – and you will start to see why that image is a very important to them to get right.

So it may only be another image of a room to me, but to them, it’s may in fact be a lot more than that – and so that is what I try to keep in mind when talking to my clients beforehand, about what the fee would be for providing them with an image to meet their usage requirements.

Because taking a picture of a bedroom is easy – in fact, when we would first go to see them, I would often shoot most of their hotel in less than 30 minutes – and produce images like this…
Recce image of one of the bedrooms in Dunboyne Castle Hotel.
.. so if it was just some pictures that they needed taken, then there you go, job done Wink

Anyway, 30 years of experience – many of which I worked alongside some of the top advertising companies in the country – means that I know that it’s often more than just a picture of the room they need, it’s an image to help them tell a story or even sell a dream that they need, and it’s often an image that they will want to use not only in various media but also for years to come too, so needs to be just right.

Because there may be a lot of money riding on the back on this image or set of images as is often the case, so to undervalue how important these images are to them, could be a very costly mistake for everyone if they aren’t just right.

So the question is: what does one have to do to ensure that these images (which are in fact very important to them), are ‘good enough’ to meet their needs over the years to come ?

Anyway, below you can see what we recently did – which I will let the pictures speak for themselves – because as they say: “a picture is worth a 1000 words” – so enjoy the story they tell Wink

Unloading the Land Rover outside Dunboyne Castle Hotel in County Meath.

Unloading the Land Rover outside Dunboyne Castle Hotel in County Meath.

First up was the Deluxe Room…
One of the first pictures taken in one of the bedrooms at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

One of the first pictures taken in one of the bedrooms at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

.. and the final result…
Deluxe Room bedroom at Dunboyne Castle Hotel in County Meath.
.. to show their Deluxe Room.

Next was the Deluxe Room with a balcony…
One of the first pictures taken in one of the bedrooms at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

One of the first pictures taken in one of the bedrooms at Dunboyne Castle Hotel in County Meath.
.. and the final result…
Deluxe Balcony bedroom at Dunboyne Castle Hotel in County Meath.
.. to show their Deluxe Room with a balcony.

Next was the Twin Room…
One of the first pictures taken in one of the bedrooms at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

One of the first pictures taken in one of the bedrooms at Dunboyne Castle Hotel in County Meath.
.. and the final result…
Twin Room bedroom at Dunboyne Castle Hotel in County Meath.
.. to show their Twin Room.

Next was the Family bedroom…
One of the first pictures taken in one of the bedrooms at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.

Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. and the final result…
The family bedroom at Dunboyne Castle Hotel in County Meath.
.. to show their Family Room.

And so it when over the next few days, as we worked our way through their different rooms and suites – between a bite to eat…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. few pints of Guinness…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. doing one make-up…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. straightening the curtains…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. fluffing the cushions…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. positing the models…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. and trying to get the camera to work…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. before gathering around the laptop to have one final look…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. at images like this…
The Presidential suite at Dunboyne Castle Hotel in County Meath.
.. to show the bedroom area in their large Presidential suite.

So it may have been only bedrooms that we had been asked to shoot here, but these 2 trolleys…
Behind the scenes at Dunboyne Castle Hotel in County Meath.
.. should tell you how important we felt that these images were to them.

And as we posed afterwards for a group shot in the rain…
Behind the scenes at Dunboyne Castle Hotel in County Meath..
.. we were “Happy, happy, happy” as I would say – because we knew that we had given it our all.

And their comments after seeing the final results:

“Ashley,
I think they are just fantastic. I am so pleased with them. Thank-you. “

Gráinne Ross, Managing Director.

“Hi Ashley,
Thank you so much, they look great! I’m really happy with them.
Thanks again. “

Rosalie Delany, Director of sales & marketing.

Which at the end of the day, is really what counts – as praise is bread to an artist smile..

August 28, 2010

Hectic Harmony…

.. and the series of captures which led up to the final images produced, at the CityNorth Hotel in County Meath this week:

It’s hectic – but shows the amount of work and attention to detail, that goes into each and every image – as we piece it together and work around their guests too.
“Great images don’t just happen” – which is something we would often say to clients – and I feel this video shows what we mean by that.

Music: Hectic Harmony by Musicshake.

Enjoy !

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