Ashley Morrison's Blog

May 1, 2016

There is taking a picture…

Filed under: Photography,Web links — Ashley Morrison @ 10:42 am
Tags: , , , ,

.. that someone could use if they wanted to – and then there is creating an image that they would want to use – which is something that I would often say to a new client, who would be looking to hire a photographer for a few days, to take a bunch of pictures of their place.

Because if what you want, is just for someone to come along and take a load of pictures, then anyone with a decent camera should be able to do that for you – so just go with whoever is the cheapest.

However, if what you want instead, is for someone to come along and produce & then provide you with some images that you would want to use afterwards, then first we would need to talk about what all you needed to use them for, etc, etc – because there are more than 100 different ways to shoot any subject.

And since each of those ways could greatly affect the outcome as to whether you would want to use them or not, then “spray & prey” as it’s sometimes called, is not really the ideal way to go about it, as you could end up with nothing that would really say what it is you are wanting the images to say.

A picture being worth a 1000 words and all that wink

Common Law of Business Balance:

“It’s unwise to pay too much, but it’s worse to pay too little. When you pay too much, you lose a little money – that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do.”

So on that note, I’ll now let the pictures tell the story of what we were doing this week down in County Kerry, at the Killarney Park Hotel, with John and his team – who we have worked with before, which I talked about here: Keeping it real.

So like a well-oiled machine, everyone (pretty much) knew what they needed to do this time – and so I will now let the pictures speak for themselves, starting with the first taken…
First picture taken in the Junior Suite bedroom at Killarney Park Hotel in the Irish County of Kerry.
.. and so it beings…
Behind the scenes during the shoot in the Junior Suite bedroom at Killarney Park Hotel in the Irish County of Kerry.

Behind the scenes during the shoot in the Junior Suite bedroom at Killarney Park Hotel in the Irish County of Kerry.

Behind the scenes during the shoot in the Junior Suite bedroom at Killarney Park Hotel in the Irish County of Kerry.

Behind the scenes during the shoot in the Junior Suite bedroom at Killarney Park Hotel in the Irish County of Kerry.

Behind the scenes during the shoot in the Junior Suite bedroom at Killarney Park Hotel in the Irish County of Kerry.

Behind the scenes during the shoot in the Junior Suite bedroom at Killarney Park Hotel in the Irish County of Kerry.

Behind the scenes during the shoot in the Junior Suite bedroom at Killarney Park Hotel in the Irish County of Kerry.

Behind the scenes during the shoot in the Junior Suite bedroom at Killarney Park Hotel in the Irish County of Kerry.

.. through to the final result…
The Junior Suite bedroom at Killarney Park Hotel in the Irish County of Kerry.
.. which in less than 48 hours, was on their Homepage for the World to see…
Screenshot​ taken of the Home page on the Killarney Park Hotel's website.
.. what we had created for them to use to tell their story.

So that was one – next up was the dining room – which once again I will let the pictures tell the story, as there were lots taking by both myself & Claudio here… who I have got to say, has really become very good at the old lighting – as you can see – because this was indeed a tricky enough one to light, even though that is (hopefully) not what anyone will ever see, as that is not what we want you to even notice smile

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June 13, 2015

Keeping it real.

Over the past week or so, Marie & I have had some great discussions, about not only styling but also about lighting too – when it comes to creating images for others to use.
No rights or wrongs, of course, just different points of views, as to what one believes is right – based on what all the images are going to be used for and by whom, etc, etc.

So looking back on the work we did a few weeks ago – while we were down in County Kerry at the Killarney Park Hotel
The Killarney Park Hotel in the town center of Killarney in the Irish county of Kerry.
.. the one thing that we both agreed on, is that it has got to look real.
And so that’s like ‘our style’ or what we try to aim for – even though sometimes, it may not be entirely real at all  ​wink

Anyway, below shows the first image taken of this bedroom…
First image taken of the bedroom suite at the Killarney Park Hotel in the Irish county of Kerry.

.. where nothing had been done by either of us, bar Marie had placed a few items over at the window seat.

So that is real, in that, that is what it looks like if you were to simply​ walk in and take a picture of what was there.
Your eye will naturally see it slightly different, as your eye can record more levels of light – so the dark areas won’t look as dark and the white areas won’t be as ‘burn-out’ – as you will be able to clearly see what is outside the windows too.
Plus on top of that, your eyes are constantly moving, so, therefore, it’s like you are recording thousands of images to make up ‘the picture in your head’ – whereas the camera only records a single image from a fixed point, with a lens that is fixed rather than one that is constantly zooming in and out too.

So it is different – but nevertheless, ​both are considered to be ‘real’ – as we all know that the camera never lies, even though we all know that’s not entirely true neither  wink

Anyway, our goal with this type of work is to make it ‘look good’, make it look like somewhere you would want to be – and as real as possible too – to complete the story we are trying to tell.

So I actually work very hard on the lighting, to create a look that ‘looks like’ I didn’t do anything at all – as seen here…
Deluxe bedroom suite at Killarney Park Hotel in Town Centre of Killarney in the Irish County of Kerry.
.. while Marie does a similar thing, when it comes to the styling of such rooms.

In other words, we both work very hard to make it look natural – or Real – as opposed to an illustration or something that you would only see in Disney World  wink

And that is, in fact, something that we have both worked very hard on over the years – but the funny thing is, the better we become at it, the fewer​ people realise how long it actually takes to achieve this look – and so that in itself has obviously lead to problems on pricing (which I won’t get into here, as that’s a completely different story).

But anyway, back to the shoot we did a few weeks ago – as usual I start by taking a picture like this…
First image taken of the bedroom suite at the Killarney Park Hotel in the Irish county of Kerry.
.. to see what it actually looks like from the camera’s point of view – ‘as is’ type of thing – and then team kicks into place…
One of the first image taken of the bedroom suite at the Killarney Park Hotel in the Irish county of Kerry.
.. to add the finishing touches – and about an hour or so later – which may be hard to believe – the final image (or in some cases images) are captured.

And this was the result…
Superior bedroom suite at Killarney Park Hotel in Town Centre of Killarney in the Irish County of Kerry.
.. which should, if we have achieved our goal, look as if I did nothing at all bar took a picture of what happened to be there at the time… using ‘a good camera’ of course wink

And so it was – first I put the camera in place and took a picture…
One of the first image taken of the bedroom suite at the Killarney Park Hotel in the Irish county of Kerry.
.. then the team kicked in to make it look more inviting…
One of the first image taken of the bedroom suite at the Killarney Park Hotel in the Irish county of Kerry.
.. and finally, ​it was lit and styled to within a inch of our lives…
The fireplace in one of the Junior Suites at Killarney Park Hotel in Town Centre of Killarney in the Irish County of Kerry.
.. to make it look as one would expect it to look – if you just happened to be lucky to be there at the right moment in time.

Talking about being lucky, well in a way we were, as you can see here…
One of the first image taken of the Garden Terrace at the Killarney Park Hotel in the Irish county of Kerry.
.. it wasn’t the best of days to be shooting outside.

Still, after adding some light…
One of the first image taken of the Garden Terrace at the Killarney Park Hotel in the Irish county of Kerry.
.. practicing the pose…
One of the first image taken of the Garden Terrace at the Killarney Park Hotel in the Irish county of Kerry.
.. and some lengthy talks…
One of the first image taken of the Garden Terrace at the Killarney Park Hotel in the Irish county of Kerry.
.. the sun finally came out to play – so it was all hands on board…
One of the first image taken of the Garden Terrace at the Killarney Park Hotel in the Irish county of Kerry.
.. to create this image…
The Garden Terrace at the Killarney Park Hotel in the town center​ of Killarney in the Irish County of Kerry.
.. of their new Garden Terrace, which is located at the rear next to the Garden Bar…
The Garden Bar at the Killarney Park Hotel in Town Centre of Killarney in the Irish County of Kerry.
.. were we all enjoyed a few cold beers, later on, needs to say  Smile​

Anyway, there you have it – doing our best to keep it real, but hopefully making you want to be here too…
The lobby fireplace at the Killarney Park Hotel in Town Centre of Killarney in the Irish County of Kerry.
.. as that’s our goal – as we invite you into ‘our world’, through the images that we create.

From Claudio, Marie & me @ ampimage, trying to make you feel like you are already there, in “the kingdom” of Kerry smile

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