Ashley Morrison's Blog

February 27, 2017

Taking a gamble to live the dream.

As one commission lead to us shooting 9 homes which resulted in 12 magazine features – and the best part (besides the amount of money that we ended up earning), was we had the time of our lives – which is what I would call “Living the dream” smile.

Which 10 years ago, is what we would have regularly done – and so day I’m going to talk about the one that we were actually commissioned to shoot, by Rachel from the BBC Worldwide – who was the Houses & Property Editor at that time for a magazine called Good Homes.

The commission by the way, like most of the commissions that I would receive from magazines (as well as from other types of clients too), was simply what I would call a Purchase Order – as it just informed me that they would agree to pay me X amount afterwards, for the Rights to use my images – but ONLY IF after having seen the final results, they did still actually want to use them (so be sure to read the small print too) wink.

So no, this wasn’t a “Work Made For Hire” type of agreement – which is where the client would agree to pay me for my time & expenses, irrespective of the results – this commissioning document that the BBC had sent to me beforehand, was just to let me know how much they would be prepared to me afterwards, for the Rights to use my work – should the Editor (after having seen the final results) want to use my images for a one time only editorial feature in one of their magazines.

Which like I said before, is pretty much the standard deal with most magazines – as they only want to pay for the use of the work, rather than pay me to do the work for them.

And so when I would have agreed to take on these type of assignments, especially the ones which would have involve a lot of travelling – I would have looked upon the original commission as being like ‘My ticket to travel’, to see what I could produce in that part of the world – not only for the commissioning client to use, but also for others to use as well.

A gamble – yes – but it was one that usually paid off – like it did in this case, as I managed to turn the original commissioning amount, into around £14000 worth of sales over the next few years. So with that sort of money to play with, naturally we had a lot of fun – as we tried to make the most of these opportunities that I had been presented with.

And what an opportunity it was, because if there is one name that will help open doors in almost any country in the world, it’s the BBC.
Which is another story for another time wink.

Anyway, like I said before, the original commission here was for me to provide the BBC with some images of Helen and Peter Hannick’s 18th century Italian farmhouse here…
Helen and Peter Hannick's 18th century Italian farmhouse near Amelia in Umbria.
.. for them to use in their magazine called Good Homes.

Lying between the Tiber and Nera rivers, Poggio le Stalle is a 250 year old estate, not far from the town of Amelia here…
The Italian town of Amelia near Helen and Peter Hannick's 18th century Italian farmhouse.
.. in the Umbria region of central Italy.

Inside was quite dark…
Behind the scenes at Helen and Peter Hannick's 18th century Italian farmhouse near Amelia in Umbria.
.. so I was glad we had driven over with all the lighting gear – as this was one that I actually needed to punch quite a bit of light into – which I did while Marie & Rachel worked on what was in front of the camera – before it was time to photograph Helen here…
Helen Hannick in the living room of her Italian farmhouse near Amelia.
.. looking like she was “rather pleased with herself”, as Rachel would often say wink.

So while the girls turned the place upside down…
One of the first pictures taken in Helen and Peter Hannick's 18th century Italian farmhouse near Amelia in Umbria.
.. before putting it all back together again…
One of the first pictures taken in Helen and Peter Hannick's 18th century Italian farmhouse near Amelia in Umbria.
.. I worked away on the lighting – and this was the final result…
The dining area in Helen and Peter Hannick's 18th century Italian farmhouse near Amelia in Umbria.
.. before moving into the kitchen…
One of the first pictures taken in Helen and Peter Hannick's 18th century Italian farmhouse near Amelia in Umbria.
.. after some serious tidying up from the night before – as Rachel had flown over with some of her friends, who were also enjoying Helen and Peter’s hospitality here, as well as some of the product from the local vineyards wink.

So no shortage of bottles – especially empty ones – which obviously were removed along with the dishwasher…
The kitchen in Helen and Peter Hannick's 18th century Italian farmhouse near Amelia in Umbria.
.. before doing the return shot…
Helen and Peter Hannick's 18th century Italian farmhouse near Amelia in Umbria.
.. and then it was time to go up the stairs…
Helen and Peter Hannick's 18th century Italian farmhouse near Amelia in Umbria.
.. to shoot some of the bedrooms and bathroom.

After that, we headed outside…
Behind the scenes at Helen and Peter Hannick's 18th century Italian farmhouse near Amelia in Umbria.
.. to shoot Helen once again…
Helen and Peter Hannick's 18th century Italian farmhouse near Amelia in Umbria.
.. this time with Michael, who helped her maintain the place – and who also over the next few days, not only show us around but also introducing us to the locals too…
Marie & Michael talking to the local polizia in the Italian Umbria region town of Amelia.
.. as he informed them all that The BBC was in town smile.

Anyway, that was the commission – and this was the result…
Pages 140 to 149 in the March 2007 issue of BBC Good Homes magazine.
.. which meant I did get paid in the end – for having taken a gamble to live the dream smile.

So a big thanks to Rachel from the BBC for this, as well as to Helen and Peter for inviting us in – and should you ever be in Italy looking for a place to stay, then Poggio le Stalle may be the prefect spot for you to live the dream too smile.

August 18, 2014

Our needs V’s Their needs.

Was over shooting at Marie’s the other day – and so while she was busy and very focused on doing her thing here…
Marie at work.
.. to create a series of lovely banner images like this…
Bed linen and cushions.
.. to show the new head board she is selling, as well as cushions and lamps, etc – which I must say all looked very well…
Bed linen and cushions.
.. as she mixed & matched them…
Bed linen and cushions.
… to show how simple changes could completely change the look.

I on the other hand, was busy thinking about a solution, to the new terms agreement which IPC Media have recently introduced.

This being the problem:-

IPC Media has updated its rights agreements to reflect our needs as a multi platform business. Our previous agreements were written when all content was produced for print, but now our customers expect to be able to access content on whichever platform they chose to experience it – in print, on tablet, on smartphones, online or through events and other experiences.
The rights we are buying are All Rights, in return for IPC’s agreement to pay the fees agreed for each commission.
All Rights means the assignment to IPC of all of your right, title and interest in, and to, the copyright and all other rights of every kind or description in the material(s) commissioned from you, throughout the World whether those rights are now known or are created in the future and in each case for the full period of existence of those rights.

This assignment to IPC is made with full title guarantee, which means that you guarantee to IPC that you have the right to pass to us the entire ownership of the rights in the material(s) i.e. you have not copied anyone else’s work, and only you have been involved in the preparation of the material(s).

And it is a problem on different levels too – as agreeing to this would not only mean the end of additional usage sale – which I personally do count on to cover the extra cost of hiring people like Marie here, to help me produce the type of images that these people would want to use – but it would also remover any & all incentives to do anything more than the bare minimum anymore.

Because producing ‘better images’ is clearly now not going to make us any more money – and so the last thing one would want to do, is give them some images that they would want to use that much – as the more they would use those images, the less they would need to use us.

So it’s all very counter productive in away, as it’s like ‘just about good enough’ will now become the norm – as the incentive to do more than that, has just been removed.
Because a quick snap-shot, which may be of little use to them or anyone – is now worth exactly the same to the photographer, as an amazing image which may be worth thousands to them or possibly other people – as they are now talking about a fixed fee for ‘All Rights’.

Which basically means it doesn’t really matter what the images look like anymore – as it’s not going to make any difference to what they are worth.
At least not as far as we (the photographers) will be concerned.

But it doesn’t just stop there – as agreeing to this would also mean we are no longer just talking about ‘Editorial use’ – and so we would now need to let the homeowners know that – as these images which we are about to take in their home, could now be use in almost any media for almost anything, including advertising.
And we would have no say in that – as IPC Media would own the Rights – to do as they please with the images.

And incase you’re thinking “No, surely not” – I can assure you it can and most likely will, as I’ve been down this road before and that’s exactly what started to happened.

So take this image that we produce in Marie’s house the other day…
Bed linen and cushions.
.. if we agreed to IPC Media’s terms here – then they would own All Rights to it – which means neither Marie (the homeowner in this case as well as being the stylist) or I would have any say in either how IPC Media used it or even who else they sold it to, for them to use.

So she could easily see pictures like this of her home, being used by not only other magazines in different parts of the world over the next few years, but also being used for advertising by others too – on Billboards, Posters, Ambient; Brochures, Direct Mail, Magazine ads, Newspaper ads, Point of sale, Television as well as on the Worldwide web – as we are no longer talking about just a one time only editorial feature anymore, in one magazine, in one country.

Because “All Rights means the assignment to IPC of all of your right, title and interest in, and to, the copyright and all other rights of every kind or description in the material(s) commissioned from you, throughout the World whether those rights are now known or are created in the future and in each case for the full period of existence of those rights.”

So that’s the problem – now what’s the solutions ??

Henry Ford once said:

If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.

So would love to hear from others, especially those who may also be directly effected by this new agreement – not to dwell on the problem, but to hear what you feel would be a good solution here – as that is what we need find, before this all ends in tears.

As that is exactly what is going to happen here, if we don’t – as this could very well be the end of ‘editorial work’ as we know it – for everyone… including them.

Cheers
Ashley
www.ampimage.com

Create a free website or blog at WordPress.com.