Ashley Morrison's Blog

August 16, 2013

Striking a pose…

Filed under: Photography — Ashley Morrison @ 5:33 pm
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.. and conveying a message.

We tend to specialize mainly in interiors these days – but we still occasionally do other types of shoots too – such as this one…
Brian Baird of the Repstor team sitting in the car studio.
.. which was shot in our studio a few days ago.

From my perspective, in terms of lighting & composition, it was very straightforward – as it was basically just a one light job in the cove.

However, with this type of shoot, it’s important for the client to think through the style of shots that will work best for the company – dress code, setting, poses and so on.

In this case, the Marketeer had a very clear vision of the images and message she wanted to convey for a new software company called Repstor – even for the slightly more formal line up, expressions were relaxed and approachable. Everyone was simply asked to wear what they normally would wear…
Brian Baird of the Repstor team.
.. be it smart casual, suits or whatever !!

And then to convey more of everyone’s individual personality, they each brought a prop…
Alan McMillen of the Repstor team.
.. for a more light-hearted feel.

And finally, there was young Theo, who was ‘The Star’ for the upside down shot…
Theo
.. with the promise of some much coveted Lego pieces greatly helping 🙂

So just some very simple shots, to help them convey the message that they want to tell about themselves & their company – which was a little bit different for us these days.

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March 2, 2013

An analogy would be.

In a recent discussion on a photographer’s forum, about how one goes about putting a price on what ‘we’ do – this is the analogy I gave, in reference to a job I have recently been asked to quote for – whereby the client was wanting to know what my ‘day rate’ was, to take some pictures at a nearby hotel.

So to try and explain why I, like them (the hotel), quote the way I do, this is how I explained it – so as the hotel could see, that how I put a price on ‘my thing’ is very similar to how they put a price on ‘their thing’ – should someone ask for a quote.

There are basically 4 things that will determine the fee:

1. Number of images: 15 images – is like saying: 15 people.
2. Media use: Worldwide web & promotional emails only – is like saying: Bed & Breakfast only.
3. Period of use: 2 years use (ends 31/3/2015) – is like saying: 2 nights (ends the following day).
4. Territory of use: Internet only – is like saying: their hotel only.

So, just as the price that they would quote you, would also be based on the above information – so is mine…
Quote-00016764 by Ashley Morrison for producing and then providing 15 images of various rooms at a Hotel in County Down for them to use as stated.
.. which means, if I would like them to pay more than this, then it would then be up to me to try and produce some images that they would actually want to use for more than this…
Quote-00016764 by Ashley Morrison for producing and then providing 15 images of various rooms at a Hotel in County Down for them to use as stated.

.. if I was to expect them to pay me more than this afterwards (just as they will want their customers to use their hotel for more than the minimum amount too) – which is therefore my incentive (or their incentive) to go the extra mile for my clients (or in their case, their guests, who want to use their hotel).

So the more that other people want us to provide them with or the more that they get from us to use afterward, then the more I would charge – which I believe is only fair.

And that’s basically how I go about it these days – as times have changed and most of my clients now just seem to want ‘some images to use’ – rather than specific images to use for a specific ad – which is how it would have been back in the days of film, when I would have quoted a ‘day rate’.

Anyway, just thought I’d share this analogy – which is based on a real example – of how I put a price on what ‘we’ do – before any images have been created or produced, for others to use these days.

ampimage.com… just for you!

February 2, 2013

Nothing between here and America.

Perched out on a peninsula between Limerick and Galway, you can almost taste the pure Atlantic air…
Land Rover sitting outside the Member's Clubhouse at Doonbeg Golf & Spa Resort in County Clare.
.. it must surely be one of the best places to blow the cobwebs away – especially at this time of year.

Yes, it was great to be down at Doonbeg once again – and as always we were made to feel most welcome – in what has become like our 2nd home, over the past few years.

Anyway, this time our brief was to capture their facilities for corporate bookings – however, from my point of view, it was not the ideal time of the year to be shooting such a thing, as the natural light was very poor…
First picture taken of the conference room in the Member's Clubhouse at the Trump International Golf Links & Hotel in County Clare.
.. so while Marie & the guys re-arranged the tables and started to dress the room for the camera…
One of the first pictures taken of the conference room in the Member's Clubhouse at the Trump International Golf Links & Hotel in County Clare.
.. I unloaded the wagon and set-up every light that I had.

So needless to say it took a while – still, very pleased with the final result…
Conference room in the Member's Clubhouse at the Trump International Golf Links & Hotel in County Clare.
.. but as I look at this image now, I can’t help but think: It’s just a pity my wagon wasn’t amphibious 🙂

After that, we produced some images in the a-jointing library…
The library set for a conference in the Member's Clubhouse at the Trump International Golf Links & Hotel in County Clare.
.. as well as down in the Golf Shop – while the guys upstairs started to set-up the main conference room again, this time to show how it would look should someone want a more formal style like this…
One of the first pictures taken of the conference room in the Member's Clubhouse at the Trump International Golf Links & Hotel in County Clare.
.. which once again required every light I had – even though the final result here…
Conference room in the Member's Clubhouse at the Trump International Golf Links & Hotel in County Clare.
.. probably looks like I didn’t use any.

But then again, that’s often the goal, i.e. to make it look 100% natural – or just like you would expect it to look if you were to walk into the room on a sunny day.

Anyway, the final version they wanted, was to show how it would look set-up like so…
First pictures taken of the conference room in the Member's Clubhouse at the Trump International Golf Links & Hotel in County Clare.
.. which I knew from looking at this first image, was going to need the light reversed.

So after closing the curtains behind me, it was time to add the main directional light while Marie stood in to act the part…
One of the first pictures taken of the conference room in the Member's Clubhouse at the Trump International Golf Links & Hotel in County Clare.
.. and about an hour and a half later, it was time for Ray to stand-in…
Conference room in the Member's Clubhouse at the Trump International Golf Links & Hotel in County Clare.
.. who then asked for a formal portrait of himself, as he informed us he had just been made a Director – so way to go Ray…
Marketing director Ray Kearney from the Trump International Golf Links & Hotel in County Clare.
.. as there is nothing between here and America now 🙂

From Marie & me @ ampimage.

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