Ashley Morrison's Blog

June 22, 2014

Move your mouse…

.. over the original picture that was taken to see the final image created.

Finally finished updating the Before & After section on our Interior website here…
Chalon style kitchen by Hayburn Wood Products.
.. so as to not only let people see what was done, but also to show that there are more than 100 different ways to shoot any subject…
Chalon style kitchen by Hayburn Wood Products.
.. and that all images are not the same or even close to being the same sometimes – even if they were taken by the same photographer.

Which is something we often need to point out to clients when they ask us for a price to take some pictures?

Because there is a big difference between giving someone a price to turn-up to take some pictures…
Janet Hamilton's villa 'Jasmin' near the French Riviera village of St Paul de Vence.
.. and being asked to giving someone a price to produce some images…
Janet Hamilton's villa 'Jasmin' near the French Riviera village of St Paul de Vence.
.. that they would want to use.
As one could just involve turning-up and taking some snapshots of whatever happens to be there like I do when we recce a place…
L'Arco villa at the Pianciano hamlet near Spoleto in Italy.
.. whereas the other could involve hours of work…
L'Arco villa at the Pianciano hamlet near Spoleto in Italy.
.. and a team of people, etc – especially if they are wanting some images created that they will actually want to use in various media for years to come.

Which is why we would often ask about their usage requirements – and then take that information into account when quoting a fee for the use of our work after we have created it.

Because 9 times out of 10, even when it looks to be sitting perfect to the eye…
black gloss and walnut kitchen in Wendy Taylor's home in Comber by Robinson Interiors.
.. the sort of image that they will want to use…
black gloss and walnut kitchen in Wendy Taylor's home in Comber by Robinson Interiors.
.. may still need to be lit and styled, etc, etc – and so that is what this section on our website shows, i.e. I can take some pictures or we can create some images.

So enjoy this newly updated section by moving your mouse over the original picture taken to see the final image created – which includes many images that were produced a number of years ago in various countries, which the clients are still using to this very day to promote and advertise their business – as well as some of our most recent work.

Advertisements

January 7, 2014

g whizz.

Was my thinking here – after we recced this hotel in Galway…
The recce shot.
.. and took this image – as this is an area within the most expensive bedroom suite in their hotel – which is a luxury 5 Star hotel – and this is, therefore, one of their unique selling points (USP) of this room – which they had said they wanted us to look at shooting for them – so as they could use an image of this area, to help market and sell this luxury bedroom suite, to their guests, should they want to use it.

So if they are wanting others to pay them for the use their thing here – just as we are wanting them to pay us for the use our thing here – then I reckon we will BOTH need to do a lot better than this Wink

In our concept report, which we sent to them beforehand, we wrote…

Table set for breakfast OR for evening drinks, this would look great. Possibly a businessman or a couple with their backs to the camera looking out admiring the view – much depends on your market for this suite.

.. to which they simply replied: “That sounds good”.

Great – so where do we begin !!

Well they say a picture is worth a thousand words, so I’m going to let my pictures speak for themselves here – by letting you see some of the pictures I took during this shoot – which started with me getting the camera in place and Marie positioned the table & chairs first…
Setting up the shot.
.. before she started to add a few wee personal touches…
Setting up the shot.
.. while I set-up some lights, etc – which then became this more formal setting…
Setting up the shot.
.. which still didn’t seem quite right – so after a total re-think on our part, about who their target market was here…
Setting up the shot.
.. and discussing all of that with their Sales and Marketing Director, Oonagh …
Setting up the shot.
.. we ended up with this…
Open air dining area in the Linda Evangelista suite at the g Hotel in Galway.
.. which was the final image, that we presented to them – of this open-air dining area in the Linda Evangelista suite at the g Hotel in Galway.

So the next time you say to me: ‘g whizz – why so much to take a picture’ – well now you know what I mean, when I say: There is a difference between taking a picture that you can use and create an image that you will want to use !! Wink

From Marie & me @ ampimage.com… just for you !

December 31, 2013

To take a picture or to create an image !

That’s often a question I ask because I need to know, which do they want me to give them a price for.

So what’s the difference?

Well as we approach the end of another year, I like to look back on what all we have done and what all we have achieved – as I look forward to the year ahead.
So I’ve been updating some of my earlier 2010 Blogs, to show more of what we actually did and still do – by showing the original capture file and then the final image – so as to let people see that it just didn’t happen to look like that at the time, but was in fact created to look like that instead.

Because very often, all that anyone will ever see – including the client – is the final image. So one could therefore easily just assume, that all I did, was turn-up and take a picture of what was already there.

Which doesn’t sound that hard, if you’ve got a decent camera – right?

Anyway, while looking back I came across this set of capture files…

.. from a shoot, I did back in 2007, of a kitchen in Robinson Interior’s showroom.
So this frame show what it actually looked like, because all I had done here was set-up the camera and pressed the button, i.e. I took a picture.

And because they not only wanted to use the image on their website but in other media too – to promote and advertise their business – then I took a picture of the top as well…
Capture-073276
.. which when joined together, ended up looking like this:
What the image of the high gloss white kitchen in Robinson Interior's Belfast showroom could have looked like.

So what do you think?

Do you think they would they be happy with that and would, therefore, want to use it – and if so, how much do you think that image would be worth to them?
Because that’s usually the very first question that a client will ask, i.e. How much would you charge to take some pictures for me ?

Anyway, personally, I reckon it wouldn’t have been worth very much to them, as they probably wouldn’t have wanted to use it very much (if at all) – even if I’d said they could use it, as much as they liked for the price I’d quoted.

So rather than just take a picture of what was there, I decided to create an image instead…
Capture-073374
.. by lighting up, etc- and adding the top part…
Capture-073403
.. which when jointed together, ended up looking like this:
What the image of the high gloss white kitchen in Robinson Interior's Belfast showroom could have looked like.

So what do you think?

Do you think they would they be happy with that and would, therefore, want to use it – and if so, how much do you think that image would be worth to them?

Or what about this…
High gloss white kitchen in Robinson Interior's Belfast showroom.
.. which is actually the final image which I provided them with, to help them promote and advertise their business.

So what do you think?

Do you think they would they be happy with that and would, therefore, want to use it – and if so, how much do you think that image would be worth to them?

Well looking back – which as I said before, I tend to do at this time of year – I see that they used it quite a bit…
The cover plus a double page spread advertisement and an Advertorial feature for Robinson Interiors in the Irish Kitchens magazine showing the high gloss white kitchen in their Belfast showroom.
.. and it also made it onto the cover of the best of Irish kitchens magazine too.

And as we approach the year 2014, I see they are still using this image 7 years on…
Screen grab of Robinson Interior's website showing the high gloss white kitchen in their Belfast showroom.
.. as one of the main images on their website.

Anyway, hopefully, that will help explain the difference between taking and creating – and also help explain why I charge for the use of my images, rather than just for my time to turn up and take some pictures – which, unfortunately, is very often all that a client thinks they will need to pay for, when they first ask the question: How much would you charge to take some pictures for me ?

So to answer that question this coming year, I think I’ll simply reply: I don’t take, I give… by adding – so would you like me to give you a price, for me to create some images for you to use instead ?

In other words, I usually create images for others to use, rather than just turning up and taking some pictures – so I charge for the use of my images after I have created them.
Which means, I simply ask clients to pay me for the use of my work, rather than to do some work – as the amount of work involved in creating an image that they will want to use a lot, often goes way beyond just turning-up and taking some pictures of whatever happens to be there.

Which is the part that most people don’t ever see, but yet, it’s that creative part that could make a huge difference – as it’s that part that could make them want to use the images a lot or not at all – which in this example, has been to use this image for 7 years in multiple media so far.
So an image which someone wants to use for say 7 years in 4 different media, is obviously worth a lot more to them than an image that they only want to use for 1 month in 1 media – and so that’s what I go by, when trying to determine what the fee should be, for me to produce and then provide them with some images for them to use… which I’m saying I will create, rather than just take smile

And so on that note, I wish you all a very happy & prosperous New Year.

From Marie, me and the rest of the team @ ampimage.com

April 30, 2013

Before and After shot

Filed under: Photography — Ashley Morrison @ 10:52 pm
Tags: , , , ,

Well it’s been all go this evening with a surprise email in from Monique Cranson of
ImageBrief in New York, whose client in Sydney had requested to see some examples of ‘Before & After’ interior renovations images.

So naturally as we specialize in interiors, I submitted a few examples like this…
The kitchen in the Morrison family farmhouse near the villages of Carrowdore and Millisle in County Down.
.. of various projects, we had on file – and…

Hi Ashley,

Hope your well!
I just wanted to touch base with you regarding a sale for the following images, great news the buyer wants to purchase 2 of the shots …

Awarded

We won!!

Amazing too, when you stop and think about it: I’m based in Ireland, dealing with someone in American, who is dealing with someone in Australia – and it’s all done in via the internet in a matter minutes too.

Anyway, I’m over the moon for various reasons on this sale – or WOWEEEEEE !!!!!! as Marie said – and would therefore just like to thank everyone involved, especially Carolann (homeowner), Dianne (stylist) & Monique (from ImageBrief) here for making my day.

Create a free website or blog at WordPress.com.