Ashley Morrison's Blog

August 7, 2017

Tucked snugly away from the city streets.

The other main shot that they wanted, was this one…
“The
.. of the terrace area in the centre of hotel – which we knew the sun would pretty much naturally light from about 3pm onwards.

“Adjoining Dylan Bar, the Terrace is an outdoor oasis. Tucked snugly away from the city streets, it features modern mood lit panelled walls and bamboo planting. The décor is finished by a feature red brick wall, giving it a Japanese Garden meets New York terrace appeal. The cosmopolitan space features comfortable lounge seating, providing the perfect space to relax after a long day at work, or to meet friends on the weekend.
The terrace is also the perfect space for watching any sporting event. It features two outdoor TV’s, and the most highly anticipated events are shown.”

So with 3 images now done and time to spared, we quickly set-up the 4th shot in the bar, to show this seating area…
“One
.. which was the area behind where we had taken this shot from the year before…
“The
.. which I talked about shooting here: Five images.

So while Dianne did a bit of polishing…
“Behind
.. as well as some heavy breathing…
“Behind
.. Claudio worked on the lighting…
“Behind
.. as well as his modelling career wink

Happy with that…
“Behind
.. as this was the final image produced to show this area…
“Sitting
.. which does have a very different feel to it than this area…
“Seating
.. which is on the other side of bar.

Anyway, the 5th and final image, as I said before, was of this area:
“Behind

OUR THINKING: Terrace area.

“Day time – after 4pm.

We like this angle as it shows the different wall surfaces in this area, giving us lots of interest.
4 people plus 1 staff member.
Small cacti for tables or something small with modern feel.
Drinks for table in the foreground, light beer and nibbles.
Throws. More planting.
Could the people be dressed in casual, nothing too bright let’s keep the colours soft.”

And so we once again started to set it up for the camera…
“Behind
.. check…
“Behind
.. and then waited for a blink of sun…
“Behind
.. before capturing the team in the positions we felt everyone should be…
“Behind
.. just before they all arrived…
“Behind
.. and we made some hand gestures…
“Behind
.. while Claudio here…
“Behind
.. once again, worked on his modelling career wink

Seriously though, between his lighting and the Big Guy’s lighting…
“Behind
.. with everyone now in their place…
“Behind
.. it wasn’t long before I was standing back…
“Behind
.. saying: “That’s a rap” – which it was as you can now see…
“Screen
.. on their website.

And so that was it, time to pack & rack…
“Behind
.. for the second time that day – smiling from ear to ear…
“Behind
.. as we were all delighted.

Which just leaves me to say a big Thanks to everyone involved here once again – especially to Elaine & Barry and not forgetting the Big Guy up above – from all of us @ ampimage.com

Creating images to tell a story… just for you smile

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March 28, 2016

Five images…

.. and then some, to tell the story about what all goes on both in front and behind the camera, during what one would assume would have been a wee easy shoot.

Which in this case started back in January, when I received an email from Elaine O’Halloran, Director of Sales at the Dylan Hotel in Dublin, which read:

“Good evening Ashley,

I hope this finds you very well?

I would like to arrange some new photography of our suites here at Dylan. Can you please send me through a costing and your availability?

Many thanks
Elaine”

And so after a few emails to help answer her questions and a visit last month to have a quick look around…
The Dylan Hotel in Dublin.
.. it was time to load up the wagon once again as I had a story to tell – or five in this case, as that is what we had narrowed it down to, to keep within their budget.

Which started of with me having to replace a flat type…
Flat tyre at the beginning of the shoot.
.. on the first morning, before we even got started rolleyes

Anyway, first up was room 106…
One of the first pictures taken in one of the bedroom suites at the Dylan Hotel in Dublin.
.. which we mentioned in our concept report after the recce, about this one probably needing two shots – but ideally it would just be one – and possibly capturing a ‘corporate feel’ but still leaving it open to the leisure market.

Naturally I had asked both Marie and Claudio for their help here – so when Claudio had a minute, he took some quick shots to help tell the story of what goes on behind the scenes…
Behind the scenes during the shoot at the Dylan Hotel in Dublin.
.. which in themselves I think says it all…
Behind the scenes during the shoot at the Dylan Hotel in Dublin.
.. as it sure wasn’t a case of just turning up and taking some quick snaps of whatever happened to be there, to please this 5 Star client…
One of the first pictures taken in one of the bedroom suites at the Dylan Hotel in Dublin.
.. as two and a half hours passed – and so what started out looking like this…
First picture taken in bedroom suite 106 at the Dylan Hotel in Dublin.
.. ended up looking like this…
Bedroom suite 106 in the Dylan Hotel in Dublin.
.. with Barry standing in to not only complete the ‘corporate feel’ story, but also to draw one’s eye through to highlight the fact that there was a bedroom area in this room too.

Which meant just one image was needed in the end, rather than two – which was also our goal, as we wanted to stay within their ‘5 image’ budget as well.

Next up was room 101…
One of the first pictures taken in one of the bedroom suites at the Dylan Hotel in Dublin.
.. which we mentioned in our concept report, about this being the “Experience Suite” -which was a lovely bright room (especially on a sunny day like it was when we recced it) with a large bay window.

Anyway, with the camera now in position, Barry worked on the bed, Claudio worked on the lighting and Marie began doing her thing…
One of the first pictures taken in one of the bedroom suites at the Dylan Hotel in Dublin.
.. but as Claudio’s behind the scenes pictures show here…
Behind the scenes during the shoot at the Dylan Hotel in Dublin.
.. this was by no means a quick shot…
Behind the scenes during the shoot at the Dylan Hotel in Dublin.
.. as the every last detail was checked…
Behind the scenes during the shoot at the Dylan Hotel in Dublin.
.. over and over again.

So what started out looking like this…
First picture taken in bedroom suite 101 at the Dylan Hotel in Dublin.
.. ended up looking like this…
Bedroom suite 101 in the Dylan Hotel in Dublin.
.. some two and half hours later – with Elaine standing in to complete the “Experience” story – and so that was it for the day, as the light was beginning to fade and so were we wink

Next morning, bright and early, we started in the seating area of the bar…
One of the first pictures taken in the bar area at the Dylan Hotel in Dublin.
.. which as you can see looked good as is.

However, since the goal here wasn’t just to see if I could take some pictures of what was there, as they already had lots of pictures like that, then we set about trying to create an image that they would want to use a lot instead – so once again the we started…
One of the first pictures taken in the bar area at the Dylan Hotel in Dublin.
.. by first turning the grand piano and thinning it all out – then checking to see how that looked on screen…
Behind the scenes during the shoot at the Dylan Hotel in Dublin.
.. before seeing how it would look with a person in it…
One of the first pictures taken in the bar area at the Dylan Hotel in Dublin.
.. more checking the results…
Behind the scenes during the shoot at the Dylan Hotel in Dublin.
.. trying that for real…
One of the first pictures taken in the bar area at the Dylan Hotel in Dublin.
.. while Claudio recorded us in action…
Behind the scenes during the shoot at the Dylan Hotel in Dublin.
.. then more discussions…
Behind the scenes during the shoot at the Dylan Hotel in Dublin.
.. and so finally after 2 hours, what started out looking like this…
First picture taken of the seating area in the bar at the Dylan Hotel in Dublin.
.. ended up looking like this…
Seating area in the bar at the Dylan Hotel in Dublin.
.. so that was three out of the five in the bag.

Next was room 303…
One of the first pictures taken in one of the bedroom suites at the Dylan Hotel in Dublin.
.. to convey a “shopping message” as we were in the heart of Dublin.

They say a picture is worth a thousand words – and this one tells a story…
Behind the scenes during the shoot at the Dylan Hotel in Dublin.
.. which no doubt I will talk more about some day – as replacing a flat tire on the Land Rover is easy, compared to what looks to be flat out-of-steam Marie here rolleyes

Still the show must go on – and so once again we tried different things – seeing how it would look with people in it…
One of the first pictures taken in one of the bedroom suites at the Dylan Hotel in Dublin.
.. seeing how it would look with some food…
One of the first pictures taken in one of the bedroom suites at the Dylan Hotel in Dublin.
.. and so some 2 and a half hours later once again, what started out looking like this…
First picture taken of the seating area in the bar at the Dylan Hotel in Dublin.
.. ended up looking like this…
Bedroom suite 303 in the Dylan Hotel in Dublin.
.. which meant that was four in the (shopping) bag smile

The final image was of the bar…
One of the first pictures taken of the bar at the Dylan Hotel in Dublin.
.. which they had wanted a ‘late evening’ image of, with some guests drinking cocktails and staff in it, to make it look like somewhere you would want to be tonight.

So lights up…
Behind the scenes during the shoot at the Dylan Hotel in Dublin.
.. lots of test shots…
One of the first pictures taken of the bar at the Dylan Hotel in Dublin.
.. before the models arrived and the cocktails too…
One of the first pictures taken of the bar at the Dylan Hotel in Dublin.
.. then it was time to shoot, while Barry and Elaine kept a close eye on the screen…
Behind the scenes during the shoot at the Dylan Hotel in Dublin.
.. before a quick look at the results…
Behind the scenes during the shoot at the Dylan Hotel in Dublin.
.. and so what started out looking like this…
First picture taken of Cocktail Bar at the Dylan Hotel in Dublin.
.. ended up looking like this…
The Cocktail Bar at the Dylan Hotel in Dublin.
.. just before 6pm – which was perfect timing, as that’s when this place became naturally busy, as this was Easter weekend here in the heart of Dublin.

Which meant it was then time to pack – very tired but very pleased with the results – and so to complete the story, Claudio took one last picture…
Behind the scenes during the shoot at the Dylan Hotel in Dublin.
.. of me with all the gear that we had used, to make it look like I used nothing at all smile

So at the end of this (short) story [within this (very long) story, which unfortunately also shows the end of another chapter, which is another story in itself], I would just like to say a big thanks to Elaine & Barry from the Dylan Hotel for this opportunity to tell your story and for also making us all feel so welcome too.

From Marie, Claudio & me @ ampimage.com

August 30, 2015

Six of these plus a whole bunch of these.

The fun continued at the Breaffy House Resort
One of the many pictures taken at the Breaffy House Resort in County Mayo.
.. as the weather quickly changed and blew everything away with it.

So we headed inside as it started to rain, to shoot the new Healy Mac’s bar…
First pictures taken in Healy Mac’s bar at the Breaffy House Resort in County Mayo.
.. which looked amazing – especially when the sun poured in through the large windows, which it clearly wasn’t anymore.

Anyway, with six of these…
Bowens 3K packs.
.. plus a whole bunch of these…
3K flash heads outside.
.. and we were all set to go…
Marie & Claudio in the bar at the Breaffy House Resort in County Mayo.
.. as Marie & Claudio assumed the position that the models would later be in.

So while we waited for everyone to arrive…
In the bar at the Breaffy House Resort in County Mayo.
.. we did some test shots – with Claudio sitting in once again, this time with Mary Lee
Mary Lee & Claudio in the bar at the Breaffy House Resort in County Mayo.
.. and then when everyone else arrived, it was time to start shooting for real…
Shooting in the bar at the Breaffy House Resort in County Mayo.
.. and this was the final result…
Healy Mac’s bar at the Breaffy House Resort in the County Mayo town of Castlebar.
.. after a few different outfit changes.

Next up was the restaurant – so with the camera in the ideal position
One of the first pictures taken in the restaurant at the Breaffy House Resort in County Mayo.
.. everyone started to do their thing…
One of the first pictures taken in the restaurant at the Breaffy House Resort in County Mayo.
.. while we did ours…
Shooting in the restaurant at the Breaffy House Resort in County Mayo.
.. hair sorted…
One of the first pictures taken in the restaurant at the Breaffy House Resort in County Mayo.
.. emails checked…
One of the first pictures taken in the restaurant at the Breaffy House Resort in County Mayo.
.. time to shoot…
Shooting in the restaurant at the Breaffy House Resort in County Mayo.
.. and this was the result…
The restaurant at the Breaffy House Resort in County Mayo.
.. after we had turned the place totally upside down smile

The large Banquet suite was next…
Shooting in the Banquet suite at the Breaffy House Resort in County Mayo.
.. which after Claudio had lit – with six of these plus a whole bunch of these – the models were given their instruction…
Shooting in the Banquet suite at the Breaffy House Resort in County Mayo.
.. while I checked to see how it looked…
Shooting in the Banquet suite at the Breaffy House Resort in County Mayo.
.. then more instruction…
Shooting in the Banquet suite at the Breaffy House Resort in County Mayo.
.. the result…
The Banquet suite at the Breaffy House Resort in County Mayo.
.. a final check…
Shooting in the Banquet suite at the Breaffy House Resort in County Mayo.
.. and that was it.

Which just left what we had started…
Claudio Salviato looking for the mark on the ground outside the Breaffy House Resort.
.. which I talked about here: Doing whatever it takes.

And so that was it – a big thanks to everyone involved here – from Marie, Claudio & me at ampimage – as it was then back to the Healy Mac’s bar – tired, wet but very pleased with the results – to enjoy six of these plus a whole bunch of these smile

November 6, 2012

Relaxed Club House Style

Filed under: Photography — Ashley Morrison @ 8:20 am
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During day 3 of the Mount Juliet shoot we worked solely in the Clubhouse area.
Once again our brief was to convey a sense of warmth and atmosphere within the informal and relaxed context of the Clubhouse.

First up was a twin bedroom…
First picture taken in the Twin bed in the Clubhouse at Mount Juliet Country Estate in County Kilkenny.
.. often booked by golfers – hence the accessories…
Twin bed in the Clubhouse at Mount Juliet Country Estate in County Kilkenny.
.. because as Marie says: not only do props need to tell a story, but they also need to be colour coordinated – spot the pops of red !!

Next up was the main bar…
First picture taken in the President’s Bar in the Clubhouse at Mount Juliet Country Estate in County Kilkenny.
.. which I knew would be tough one to light and include people in, especially with that dark wood ceiling – so it was all lights in for this one…
The President’s Bar in the Clubhouse at Mount Juliet Country Estate in County Kilkenny.
.. while Marie organised a perfect latte, a couple enjoying a drink and a guy having a pint – all very typical of the clientele !

For the conservatory restaurant, it was all hands to the pumps when the overcast skies lifted for a brief spell – quite literally ‘a window of opportunity’. Simplicity was the key with this shot…
The conservatory restaurant in the Clubhouse at Mount Juliet Country Estate in County Kilkenny.
.. symmetry and drawing the eye through this very pleasant area.

The member’s bar has quite similar decor & ambience to the main bar…
The Spike bar in the Clubhouse at Mount Juliet Country Estate in County Kilkenny.
.. but with more than a suggestion of the “19th hole”.

Last up was the golf shop – it’s a large well stocked shop so our goal was to show just that – but as the light was fading fast…
First picture taken in the Golf shop at Mount Juliet Country Estate in County Kilkenny.
.. we had to work quickly here, so while Stuart & I worked on the lighting…
The Golf shop at Mount Juliet Country Estate in County Kilkenny.
.. Marie once again used red to drawing the eye through.

Day 4 to follow.

September 11, 2012

A slice of heaven.

Especially for those who are into playing a few rounds of golf – and then enjoying the 19th hole afterwards.

Shooting the Member’s Clubhouse was the second part of our assignment, while down at Doonbeg last week.

Members enjoy unlimited access to Greg Norman‘s acclaimed links course, ranked the “Best New International Course, 2002” by Golf Digest.

Hallway in the Member's Clubhouse

Doonbeg Golf Club has been carefully conceived as the ultimate home club for the discerning international golfer. By becoming a Member, you will join a select group of links enthusiasts from around the world.

But lighting this bar & restaurant area was definitely a challenge…
Bar area in the Member's Clubhouse
.. however, with Carl’s help here…
Bar area in the Member's Clubhouse
.. I was very pleased with the final result…
Bar area in the Member's Clubhouse
.. and that pint of Guinness sure when down well at the end smile

The Doonbeg Clubhouse is located just above the Championship tee for the first hole. As the cornerstone of the Doonbeg golf village, it houses the Club’s private amenities. These include Members-only locker rooms…

Changing rooms in the Member's Clubhouse

.. a private pub and dining room, and a Member’s living room overlooking the Atlantic Ocean.

Lounge area in the Member's Clubhouse

So now you know what’s behind those doors, which was summed-up by one of their guests, when she said: “Doonbeg is a real slice of heaven!”

From Marie, Carl & me @ ampimage.com

February 1, 2012

You love a challenge!

We were back down last week to create some new images for our long standing client Doonbeg Golf Resort. It has been fascinating to see how they keep adding to their guest experience – and each time they bring something new to the table, needless to say, they want it captured for all to see.

Their latest offering is a very stylish beauty salon which is ideally located beside their luxury White Horse Spa.

With no natural light and lots of mirrors…
Capture-162243
.. Ray (Marketing manager) simply said: You love a challenge!

Anyway, as always, it was a pleasure to work with them…
Hair & Beauty Salon at Doonbeg Golf & Spa Resort.
..on the various images…
Hair & Beauty Salon at Doonbeg Golf & Spa Resort.
.. so we wish them every success with this latest venture.

We have shot lots Irish style bars over the years – the key is to convey a sense of warmth and atmosphere – a cold empty looking bar is never going to make potential clients say “I want to be there”.

So when we were down last week, we also shot their bar and restaurant in the golf club, which they call Darby’s bar.

The black wooden ceiling look great to the eye…

.. however, it sure didn’t make my life easy from a lighting perspective…

.. so a serious number of lights had to be used for this one – which needless to say was a challenge…
Trump's Bar and Restaurant - formly known as Darby's bar - at the Trump International Golf Links & Hotel in County Clare.
.. as we pieced the image together…

.. while their guests looked on

Still, I think in the end we managed to capture the warmth of this very appealing bar…
Trump's Bar and Restaurant - formly known as Darby's bar - at the Trump International Golf Links & Hotel in County Clare.
.. without disrupting to many people, which is always a factor when doing this type of shot !!

Anyway, a big thanks to Ray and all the staff at Doonbeg here, who worked alongside us to create these wonderful & challenging images

From Marie & me @ ampimage.com

August 28, 2010

Hectic Harmony…

.. and the series of captures which led up to the final images produced, at the CityNorth Hotel in County Meath this week:

It’s hectic – but shows the amount of work and attention to detail, that goes into each and every image – as we piece it together and work around their guests too.
“Great images don’t just happen” – which is something we would often say to clients – and I feel this video shows what we mean by that.

Music: Hectic Harmony by Musicshake.

Enjoy !

August 25, 2010

City North

Just back from shooting at the CityNorth Hotel
The CityNorth Hotel outside Dublin near Gormanston in County Meath.
.. outside Dublin near Gormanston in County Meath.

This one was all about showing the “personality” of the hotel, as well as it’s 4 star facilities.
So we started in the lobby…
One of the first pictures taken in the lobby at CityNorth Hotel.
.. by re-arranging a few things to suit the camera…
Set-up the lobby shot.
.. adding the grand piano…
Set-up the lobby shot.
.. and then lit it up…
The Lobby area in the CityNorth Hotel near Gormanston in County Meath.
.. once we had everything and everyone in place.

Then into the bar area…
Set-up the bar shot.
.. which came together quite quickly…
The bar at the CityNorth Hotel near Gormanston in Co Meath.
.. as the natural light was very good.

The large function room, which they call the Sumerville suite, was more of a challenge…
Set-up the bar shot.
.. as we only had a few table to work with; however, after putting our heads together…
The bar at CityNorth Hotel.
… and trying a few different angles, etc, we decided to go for a more dreamy type image…
Wedding banquet set-up in the Sumerville suite at the CityNorth Hotel near Gormanston in County Meath.
.. and so focused on the beautiful rose covered wedding cake instead.

Anyway, expectations were high and so this was a surprisingly a tough one for us – which I know left us all totally drained – even thought we only produced 6 images in total, which included the above four.

So this is just a wee note to say a huge thanks to Ladonna and all her team here, plus a special thanks to Marie & Scott too.

So from me to you all, thank you.
Ashley
http://www.ampimage.com

April 11, 2010

Southward bound.

Also shooting at South Court Hotel this week – which was the last of the 6 Lynch Hotels on this assignment.

Just 3 images to create here – the bar, which started out looking like this…
Setting up the bar shot.
.. and end up looking like this…
The Boru's Porterhouse bar at the South Court Hotel in Limerick.
.. with me as usual propping it up, while chatting-up a beauty woman 🙂

The lobby area was next, which started out looking like this…
Setting up the lobby shot.
.. and end up looking like this…
The Lobby area at the South Court Hotel in Limerick.
.. and then one of the bedroom suites, which after some re-arranging of the furniture to suit the camera…
Setting up the bedroom shot.
.. end up looking like this…
Bedroom suite at the South Court Hotel Limerick City.
.. all of which took a longer to shoot than I thought.

Still, in and out in a day – before finally heading home for a well deserved break.

Cheers,
Ashley
www.ampimage.com

Go West.

Just back from shooting at the West County Hotel in Ennis this week…
Setting-up for wedding room image.
.. with Renae, Frances and Aishleen from the hotel.

A tough one as the place was busy…
Setting-up for lobby image.
..and so we had to work around their guests…
The Lobby area at the West County Hotel in Ennis.
.. to capture the different areas throughout this very popular County Clare hotel.

Anyway, here are some of the images produced – showing how it started out..
Setting-up the pool shot.
.. and then what the final image looked like – for example, the swimming pool…
The swimming pool at the West County Hotel in Ennis.
.. the bar…
Setting-up the bar shot.
.. which as always took a while to set-up and light..
The bar at the West County Hotel in Ennis.
.. Cafe West restaurant…
Setting-up the Cafe West shot.
.. which was fun…
Cafe West at the West County Hotel in Ennis.
.. plus the main restaurant…
Setting-up the Restaurant shot.
.. which required a little bit of pushing and shoving…
The restaurant at the West County Hotel in Ennis.
.. plus one of the bedrooms…
Setting-up a bedroom shot.
.. where we put up a few pictures…
Bedroom at the West County Hotel in Ennis.
..and finally the large function room…
Setting-up the function room shot.
.. which we in the end decided to focus on one table…
The function room at West County Hotel.
.. yours – as it’s your big day after all.

A total of eight images produced in the end, before heading south to shoot the last of their hotels – so watch this space for more on that later – and in the meantime, we’d just like to say a big thanks to the everyone involved here at the West County Hotel, for their help and making us feel so welcome.

From Marie, Stuart & me.
www.ampimage.com

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