Ashley Morrison's Blog

July 20, 2017

Outside Nelligan’s Bar.

The story behind the image which today you can see on the Kilmurry Lodge Hotel’s website…
“Screen
.. which a few months ago looked like this…
“Our
.. when we first called to see them about creating some images for them to use in their marketing & advertising material over the next few years.

So we talked the talked – but now it was time to walk the walk – as we stood out of the rain…
“Behind
.. knowing that I don’t get paid to make excuses wink

Anyway, the weather forecast said it was to be an okay evening – so with the camera in place…
“Behind
.. the first of the images appeared on screen…
“One
.. and the boys in their new uniforms when to work…
“Behind
.. while the flags were put up…
“One
.. and than another few test shots were taken…
“One
.. after it had been lit and a touch of warmth had been added…
“One
.. as I was looking for a late evening feel here.

Looking good in the new outfits guys…
“The
.. and yes what was in front of the camera was now starting to look pretty good too…
“One
.. as the first of our models arrived…
“Behind
.. the wall was damped down the wall…
“Behind
.. outfits were checked…
“One
.. but what’s up with the lighting Claudio…
“One
.. because that big boy isn’t firing…
“Behind
.. but as soon as it did, then I finally got to do what I do – which is to try and figure out how to take a picture with that ‘upie-downie’ thing…
“Behind
.. as well as put a smile on the client’s face…
“Behind
.. because instead of the image on screen looking like this…
“Original
.. it now looked like this…
“One
.. which when I’d finished looked like this…
“Outside
.. as it was a lovely late evening image that I was trying to create here after all wink

And so that’s the story behind this image that you can now see on the Home page of their website…
“Screen
.. along with the others images we took – or should I say created, as we do tend to do a little more than just turn up and take some pictures smile

So more on that to follow – from Dianne, Claudio, Ivan & me at ampimage.com

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June 10, 2017

Our story behind the story.

The Dylan Hotel…
Screen shot of the Property News page on the Business World's website about the Dylan Hotel unveiling a €10m investment with 28 new bedrooms.
.. in Baggot Street yesterday…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. officially unveiled a €10 million renovation…
One of the first pictures taken in the Delux room at the Dylan Hotel in Dublin.
.. with the addition of 28 new guest bedrooms…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. the creation of 15 hotel industry jobs…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. and multiple interior updates to the building.

The hotel (formerly the Nurses’ Home for the Royal City of Dublin Hospital) has…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. been in operation for just over ten years…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. and began renovations in August 2016.

The development of the Victorian property has seen its 44 deluxe bedrooms…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. offering extended to include an additional 28 guestrooms…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. within the existing building.

The significant investment and development of the Irish owned Dylan Hotel…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. has created a further 15 job positions…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. including roles for Front of House, Chefs and in Sales. Throughout the renovation…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. process 50 jobs were created by the building project…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. from local architects, builders…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. and craftsmen.

Speaking at the Dylan Hotel yesterday, Managing Director, Gráinne Ross said,

“We are delighted to celebrate a decade of the Dylan Hotel being in business and officially unveil our new bedrooms and renovations. Our guests are at the heart of our business and we are excited to reveal our new rooms as we enter the next decade.”

She added,

“Thanks to our customers, the hotel has gone from strength to strength…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. and the latest renovation is a marker of how far we have come over the past ten years. We’d like to thank everyone involved…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. for their continued support…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. and look forward to welcoming new and returning guests…
Behind the scenes during the shoot of the Delux room at the Dylan Hotel in Dublin.
.. to the Dylan Hotel in the coming months.”

Written by Robert McHugh @ www.businessworld.ie on the 9th June 2017.

Images by Dianne, Claudio & me…
The Delux room at the Dylan Hotel in Dublin.
.. @ ampimage.com on the 6th June 2017.

Creating images to tell the story behind the story… just for you smile

May 27, 2017

The John Jefferson Smurfit Room.

The John Jefferson Smurfit Room is located in the hotel itself which dates from 1832. The room boasts a magnificent Georgian stucco ceiling, complete with ornate plasterwork and a magnificent Waterford Crystal Chandelier. Beautiful sash windows allow views onto the manicured gardens and also allow plenty of natural daylight to flood into the space while the elegant marble fireplace adds a wonderful focal point to the room. Double doors lead out onto the Yeat’s Room which is home to a large collection of original Jack B. Yeat’s paintings and is often used as a tea/ coffee breakout area or as a pre-dinner drinks reception space. The John Jefferson Smurfit Room can be used for private dining, a board meeting or for a meeting or presentation.”

Which was the first room we looked when we went down to see Orla…
The John Jefferson Smurfit Room at the K Club in County Kildare.
.. a few months ago.

OUR THINKING: Late evening – shooting around 7:30pm, so need to be setting up around 6pm.
2 members of staff preparing the room.
Dinner party possible set for a private birthday or small corporate dinner, so maybe if we keep flowers in low rise arrangements down the centre of the table.
White table clothes unless the table is really nice.
Fire lit.

So having agreed on that, just after arriving and have agreed to deal with Ivan here…
Behind the scenes during the shoot at the K Club in County Kildare
.. Dianne noticed that they were already starting to set it up for us to shoot at the end of the 2nd day – so rather than just letting them get on with it, she got out the iron and when to work…
Behind the scenes during the shoot at the K Club in County Kildare
.. which meant by the time I set up the camera and took the first picture here…
One of the last pictures taken in the John Jefferson Smurfit Room at the K Club in County Kildare.
.. it was already looking very good.

So while Claudio and Ivan worked on improving the lighting, Dianne worked on the place setting…
One of the pictures taken in the John Jefferson Smurfit Room at the K Club in County Kildare.
.. as she felt there should be a little bit more on the table.

Then Ivan lit the candles…
One of the pictures taken in the John Jefferson Smurfit Room at the K Club in County Kildare.
.. the finishing touches were added…
Behind the scenes during the shoot at the K Club in County Kildare
.. and that was basically it – as you can see…
One of the last pictures taken in the John Jefferson Smurfit Room at the K Club in County Kildare.
.. which in the end looked like this…
The John Jefferson Smurfit Room at the K Club in County Kildare.
.. after the fire had been lit and I had added on the “magnificent Georgian stucco ceiling, complete with ornate plasterwork and a magnificent Waterford Crystal Chandelier”.

Delighted with that – however, we had mentioned in our report, that either 1 or 2 members of staff may work well – so before moving the camera, we gave that a go…
One of the last pictures taken in the John Jefferson Smurfit Room at the K Club in County Kildare.
.. and yes as you can see here…
The John Jefferson Smurfit Room at the K Club in County Kildare.
.. that worked very well too.

So were provided them with the two slightly different variations here – the first of which can now be seen on their website here…
Screen shot of the John Jefferson Smurfit Room on The K Club's website.
.. as this was one which they felt really didn’t need anymore.

And I couldn’t argue with that – because it really didn’t.

Still, as I would often say about all the stuff that we would bring to these type of shoots…
Behind the scenes during the shoot at the K Club in County Kildare
.. “It’s better to be looking at it…
Behind the scenes during the shoot at the K Club in County Kildare
.. than for it” smile

And so that’s the story behind this image which you can now see on our homepage too…
smile
.. as I would say that this was my favourite image from this shoot.

From Dianne, Claudio, Ivan & me at ampimage.com The home page of the ampimage website showing the image we produced in the John Jefferson Smurfit Room at the K Club.

May 25, 2017

Wanting to be close.

This was an interesting one and a first for me…
The Liffey Deluxe bedroom to show the Pull-Out Sofa at the K Club in County Kildare.
.. as they were wanting an image to show that they offered a Pull-Out Sofa too, in their Liffey Deluxe Rooms.

So having seen what the camera would record if I where to shoot the room with a wide angle lens – it was agreed that a tighter shot may look more appealing.
And so this was our suggestion:

“Mum with her daughter – possibly about 3 or 4 years of age – reading a story in bed.
Lots of Teddies including a K Club one !!
Dressing robes for both.
Flowers for table.”

Having got a ‘yes’ to that idea – that meant it was now time to take a picture…
Behind the scenes during the shoot at the K Club in County Kildare
.. to see if we could create the type of image that they would actually want to use.

Which started out looking like so…
One of the last pictures taken in the Liffey Deluxe bedroom to show the Pull-Out Sofa at the K Club in County Kildare.
.. before the pillows were straightened…
Behind the scenes during the shoot at the K Club in County Kildare
.. and the curtains were fixed by Ivan here…
Behind the scenes during the shoot at the K Club in County Kildare
.. who’s talent for climbing and fixing things, I know far exceed something as simple as this – as he recently showed us all some pictures of him on top of some of the highest mountains in the world, which totally blew me away.

And so while Dianne sat in for a quick test shot…
One of the last pictures taken in the Liffey Deluxe bedroom to show the Pull-Out Sofa at the K Club in County Kildare.
.. Ivan was climbing out the window…
Behind the scenes during the shoot at the K Club in County Kildare
.. setting up this…
Behind the scenes during the shoot at the K Club in County Kildare
.. which then created this…
One of the last pictures taken in the Liffey Deluxe bedroom to show the Pull-Out Sofa at the K Club in County Kildare.
.. which both he and Claudio here…
Behind the scenes during the shoot at the K Club in County Kildare
.. were clearly very pleased about smile

And rightly so – because there is no way I could have done that, especially if I’d been on my own – nor would I have even tried too.

So a big thanks to both the guys for the beautiful light here…
One of the first pictures taken in the Liffey Deluxe bedroom to show the Pull-Out Sofa at the K Club in County Kildare.
.. which one may get naturally in the early morning, as the sun rises on this side of the building.

Anyway, with that now done, it was time work on what we should ask our ‘Mother & daughter’ to do.

Claudio made a suggestion – which is what we were looking at here…
Behind the scenes during the shoot at the K Club in County Kildare
.. just as Oral walked in with our ‘Mother & daughter’.

So I’m sure you can imagine the look on their faces when I zoom in on this…
Behind the scenes during the shoot at the K Club in County Kildare
.. and then tried to explain our thinking here smile

Anyway, once everyone stopped rolling around the floor – it was time for the Stars of the show to take-up their positions…
One of the last pictures taken in the Liffey Deluxe bedroom to show the Pull-Out Sofa at the K Club in County Kildare.
.. as everyone watched…
Behind the scenes during the shoot at the K Club in County Kildare
.. the two of them having fun talking to the bears…
One of the last pictures taken in the Liffey Deluxe bedroom to show the Pull-Out Sofa at the K Club in County Kildare.
.. who spoke back – due Dianne having hidden one of the walkie-talkies under the quilt wink

Team work at it best – much of which I know goes unnoticed – which is part of the reason behind me writing these blogs, because I don’t want to forget all these wonderful moments that lead up to us creating an image like this…
The Pull-Out Sofa in the Liffey Deluxe Bedroom at the K Club in County Kildare
.. which you can now see on their website…
Screen shot showing Family Accommodation on The K Club's website.
.. as The K Club offers a range of family friendly accommodation including Interconnecting Family Rooms” – which was the next shot we did…
Screen shot showing Family Accommodation on The K Club's website.
.. “Luxury Pull-Out Sofa beds”, as seen above – “and Two-Bedroom Suites”
Screen shot showing Family Accommodation on The K Club's website.
.. which I talked about us shooting here: The Presidential suite.

So an interesting one that’s for sure – which just leaves me to say a big thanks to everyone involved here – and especially to Ivan for all that he did, who I believe is still in therapy, as he never knew he had another big son smilesmilesmile

December 10, 2016

The home page.

On the Straffan House home page today, I see they are now using some of the images that we created a few weeks ago – like of the Swimming pool with the swim-up bar…
The home page showing the swimming pool in Straffan House on the K Club's website.
.. the Dining room
The home page showing the dining room in Straffan House on the K Club's website.
.. the Drawing room
The home page showing the drawing room in Straffan House on the K Club's website.
.. and the Master bedroom here…
The home page showing the Master bedroom in Straffan House on the K Club's website.
.. which is still the part that I always love to see, i.e. how our work is used – even after all these years smile.

Looks amazing as far as I’m concerned – not that I’m bias or anything like that wink. – as it was and is an amazing place to start with – but Wow, I really do love how it looks now – so be sure to check it out, as I’m very proud to say that I was a part of this – as it was like a dream come true for me, after 30 years of practising the art of writing with light to tell a story.

November 9, 2016

Congratulation Mr President.

An absolutely amazing achievement – so “Way to go Mr Trump”…
US election 2016 results on BBC News as Donal Trump declares victory to become the 45th President of the United States of America.
.. from all of us at ampimage.

And thank you also for the opportunity to be part of your dream over the years – both in here Ireland at Doonbeg…
Bedroom in one of the Courtyard cottages at the Trump International Golf Links & Hotel in the Irish County of Clare.
.. and in Scotland here too…
Bathroom in one of the bedroom suites at the Trump International Golf Hotel near Aberdeen in Scotland.
.. at Aberdeen.

So “Way to go you, Mr President” – from me and all of us at ampimage – for this truly amazing achievement.

As I’m now able to say: Creating images to tell a story… not just for you, but also for 45th President of the United States of America too smile.

May 2, 2016

Warmth Beyond The Smile.

The Library: “The room is quite dark to suit the reader so a lot of flashes will be needed I think” – was what John wrote when he sent me this image…
Recce picture of the Library at Killarney Park Hotel.
.. to let me see what he was talking about.

And yes, when I took the first picture of this room, my system clearly showed that too…
First picture taken in the Library at Killarney Park Hotel in the Irish County of Kerry.
.. but with Claudio on hand and enough light gear to light-up Blackpool tower, it wasn’t long before he had it lit-up like a Christmas tree…
One of the first pictures taken in the Library at Killarney Park Hotel.
.. while Dianne did her thing – and I had a cup of tea…
Behind the scenes during the shoot in the Library at Killarney Park Hotel.
.. as I looked at the image on the screen.

Anyway, we had lots of fun with this one – as you can see from all these behind the scene images, which tells the story of what all happen next, a lot better than I could do using a thousand words…
Behind the scenes during the shoot in the Library at Killarney Park Hotel.

Behind the scenes during the shoot in the Library at Killarney Park Hotel.

Behind the scenes during the shoot in the Library at Killarney Park Hotel.

Behind the scenes during the shoot in the Library at Killarney Park Hotel.

Behind the scenes during the shoot in the Library at Killarney Park Hotel.

Behind the scenes during the shoot in the Library at Killarney Park Hotel.

Behind the scenes during the shoot in the Library at Killarney Park Hotel.

Behind the scenes during the shoot in the Library at Killarney Park Hotel.

Behind the scenes during the shoot in the Library at Killarney Park Hotel.

Behind the scenes during the shoot in the Library at Killarney Park Hotel.

Behind the scenes during the shoot in the Library at Killarney Park Hotel.

Behind the scenes during the shoot in the Library at Killarney Park Hotel.

Behind the scenes during the shoot in the Library at Killarney Park Hotel.

Behind the scenes during the shoot in the Library at Killarney Park Hotel.
.. and so this was the final result…
The Library at Killarney Park Hotel.
.. which John himself clearly liked the look of too – because a few days later he was on the Home page…
The home page on the Killarney Park Hotel's website.
.. to welcome you all to the Killarney Park Hotel in County Kerry – to join him in the Library, in front of that nice warm fire.

And so that was it – until the next time – which just leaves me to say a big thank you to everyone involved, as “Warmth Beyond The Smile” was truly felt over those few days Smile

Reception/Guest Relations Desks.

“If we can get two together then great. We’d also like one showing the Guest Relations with our new Guest Relations Manager if the two desks shot doesn’t work. Hope this makes sense!” – was the brief that was sent along with this image…
Reception-Guest-Desk.
.. to show their new Guest Relations Desk, which had only recently been completed.

So that was next on the list – and so off to work we went – starting as usual by taking a picture to let everyone see what the camera sees…
First picture taken of the Reception area at Killarney Park Hotel in the Irish County of Kerry.
.. followed by lots of discussions about what they wanted to image to say and how best to going about saying that…
Behind the scenes during the shoot of the Reception area at Killarney Park Hotel in the Irish County of Kerry.

Behind the scenes during the shoot of the Reception area at Killarney Park Hotel in the Irish County of Kerry.

Behind the scenes during the shoot of the Reception area at Killarney Park Hotel in the Irish County of Kerry.

Behind the scenes during the shoot of the Reception area at Killarney Park Hotel in the Irish County of Kerry.
.. until Alan and his wife arrived to assumed their positions – and then this was the final result…
The Reception area at Killarney Park Hotel in the Irish County of Kerry.
.. which a few days later was on their Homepage…​
Screenshot​ taken of the home page on the Killarney Park Hotel's website.
.. to welcome you to the Killarney Park Hotel.

So that was four in the bag and one to go.

May 1, 2016

Deluxe Family Room.

Filed under: Photography,Web links — Ashley Morrison @ 5:01 pm
Tags: , , , ,

“Could include breakfast tray on the bed? This image is to show off that we have family rooms (two doubles)” is what John wrote – along with these 2 pictures…
Picture of the deluxe family room at Killarney Park Hotel in the Irish County of Kerry.

Picture of the deluxe family room at Killarney Park Hotel in the Irish County of Kerry.
.. which he sent, to let us see what it looked like.

The 2nd image begin the one that I liked the look of the most, as I felt the window and seating area were important to show – and Dianne agreed. So on arrival that is where I first set up the camera, to see how looked – which surprisingly looked very good, as you can see here…
First picture taken in the Deluxe Family Room at Killarney Park Hotel in the Irish County of Kerry.
.. and so we were almost done wink

Well not quite – and so once again I will let the pictures which Claudio took, tell what all happened next – because when it comes to creating an image that they will want to use, rather than taking a picture that they could use if they wanted to, it usually means having to do a lot more than just pressing the bottom once or twice

Anyway, we were at least off to a good start – so this actually didn’t take very long…
Behind the scenes during the shoot in the Deluxe Family Room at Killarney Park Hotel in the Irish County of Kerry.

Behind the scenes during the shoot in the Deluxe Family Room at Killarney Park Hotel in the Irish County of Kerry

Behind the scenes during the shoot in the Deluxe Family Room at Killarney Park Hotel in the Irish County of Kerry

Behind the scenes during the shoot in the Deluxe Family Room at Killarney Park Hotel in the Irish County of Kerry

Behind the scenes during the shoot in the Deluxe Family Room at Killarney Park Hotel in the Irish County of Kerry.

Behind the scenes during the shoot in the Deluxe Family Room at Killarney Park Hotel in the Irish County of Kerry.

Behind the scenes during the shoot in the Deluxe Family Room at Killarney Park Hotel in the Irish County of Kerry.

Behind the scenes during the shoot in the Deluxe Family Room at Killarney Park Hotel in the Irish County of Kerry.

.. for us to end up with this…
The Deluxe Family Room at Killarney Park Hotel in the Irish County of Kerry.
.. which they once again weren’t long on putting to good use…
The accommodation page on the Killarney Park Hotel's website.
.. a few days later.

So just want to say a big thanks to Alan and his family here – as they were The Stars of the show – and so that was it for that day, as it was time for a pint of Guinness… or was it 2 or maybe it was 3, as we did produce three images that day after all Smile​

I’ve attach a photo below that you kindly sent on.

Filed under: Photography,Web links — Ashley Morrison @ 2:57 pm
Tags: , ,

“It would be perfect for the Restaurant image that we wish to create.” – was basically the brief and this was that image…
Deerfield restaurant at the Clare Inn Hotel in County Clare.
.. which we produced in the Deerfield restaurant at the Clare Inn Hotel in County Clare – which I talked about here: Clare Inn & George, back in 2010.

Anyway, once again I will let the pictures tell the story – starting with the first picture taken…
First picture taken in the Park Restaurant at Killarney Park Hotel in the Irish County of Kerry.
.. in the Park Restaurant – which as you can see, looked nothing like Deerfield restaurant – but nevertheless, to create that ‘type of image’ was our goal here, so the images below will give you some idea of what followed…
Behind the scenes during the shoot in the Park Restaurant at Killarney Park Hotel in the Irish County of Kerry.

Behind the scenes during the shoot in the Park Restaurant at Killarney Park Hotel in the Irish County of Kerry.

Behind the scenes during the shoot in the Park Restaurant at Killarney Park Hotel in the Irish County of Kerry.

Behind the scenes during the shoot in the Park Restaurant at Killarney Park Hotel in the Irish County of Kerry.

Behind the scenes during the shoot in the Park Restaurant at Killarney Park Hotel in the Irish County of Kerry.

Behind the scenes during the shoot in the Park Restaurant at Killarney Park Hotel in the Irish County of Kerry.

Behind the scenes during the shoot in the Park Restaurant at Killarney Park Hotel in the Irish County of Kerry.
.. until this image appeared on the screen…
The Park Restaurant at Killarney Park Hotel in the Irish County of Kerry.
.. and I knew that was it – which once again was on their website page for all the World to see…
Screenshot taken of the dining page on the Killarney Park Hotel's website.
.. before the end of the week.

So that was two in the bag and it was time for a spot of lunch – as next up was the Deluxe family bedroom.

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