Ashley Morrison's Blog

June 13, 2015

Keeping it real.

Over the past week or so, Marie & I have had some great discussions, about not only styling but also about lighting too – when it comes to creating images for others to use.
No rights or wrongs of course, just different points of views, as to what one believes is right – based on what all the images are going to be used for and by who, etc, etc.

So looking back on the work we did a few weeks ago – while we were down in County Kerry at the Killarney Park Hotel
The Killarney Park Hotel in the town centre of Killarney in the Irish county of Kerry.
.. the one thing that we both agreed on, is that it has got to look real.
And so that’s like ‘our style’ or what we try to aim for – even thought sometimes, it may not be entirely real at all wink

Anyway, below shows the first image taken of this bedroom…
First image taken of the bedroom suite at the Killarney Park Hotel in the Irish county of Kerry.

.. where nothing had been done by either of us, bar Marie had places a few items over at the window seat.

So that is real, in that, that is what it looks like if you were to simple walk in and take a picture of what was there.
Your eye will naturally see it slightly different, as your eye can record more levels of light – so the dark areas won’t look as dark and the white areas won’t be as ‘burn-out’ – as you will be able to clearly see what is outside the windows too.
Plus on top of that, your eyes are constantly moving, so therefore it’s like your are recording thousands of images to make up ‘the picture in your head’ – whereas the camera only records a single image from a fix point, with a lens that is fixed rather than one that is constantly zooming in and out too.

So it is different – but nevertheless both are considered to be ‘real’ – as we all know that the camera never lies, even though we all know that’s not entirely true neither wink

Anyway, our goal with this type of work is to make it ‘look good’, make it look like somewhere you would want to be – and as real as possible too – to complete the story we are trying to tell.

So I actually work very hard on the lighting, to create a look that ‘looks like’ I didn’t do anything at all – as seen here…
Deluxe bedroom suite at Killarney Park Hotel in Town Centre of Killarney in the Irish County of Kerry.
.. while Marie does a similar thing, when it comes to the styling of such rooms.

In other words, we both work very hard to make it look natural – or Real – as opposed to an illustration or something that you would only see in Disney World wink

And that is in fact something that we have both worked very hard on over the years – but the funny thing is, the better we become at it, the less people realise how long it actually takes to achieve this look – and so that in itself has obviously lead to problems on pricing (which I won’t get into here, as that’s a completely different story).

But anyway, back to the shoot we did a few weeks ago – as usual I start by taking a picture like this…
First image taken of the bedroom suite at the Killarney Park Hotel in the Irish county of Kerry.
.. to see what it actually looks like from the cameras point of view – ‘as is’ type of thing – and then team kicks into place…
One of the first image taken of the bedroom suite at the Killarney Park Hotel in the Irish county of Kerry.
.. to add the finishing touches – and about an hour or so later – which may be hard to believe – the final image (or in some cases images) are captured.

And this was the result…
Superior bedroom suite at Killarney Park Hotel in Town Centre of Killarney in the Irish County of Kerry.
.. which should, if we have achieved our goal, look as if I did nothing at all bar took a picture of what happened to be there at the time… using ‘a good camera’ of course wink

And so it was – first I put the camera in place and took a picture…
One of the first image taken of the bedroom suite at the Killarney Park Hotel in the Irish county of Kerry.
.. then the team kicked in to make it look more inviting…
One of the first image taken of the bedroom suite at the Killarney Park Hotel in the Irish county of Kerry.
.. and finally it was lit and styled to within a inch of our lives…
The fireplace in one of the Junior Suites at Killarney Park Hotel in Town Centre of Killarney in the Irish County of Kerry.
.. to make it look as one would expect it to look – if you just happened to be lucky to be there at the right moment in time.

Talking of being lucky, well in a way we where, as you can see here…
One of the first image taken of the Garden Terrace at the Killarney Park Hotel in the Irish county of Kerry.
.. it wasn’t the best of days to be shooting outside.

Still, after adding some light…
One of the first image taken of the Garden Terrace at the Killarney Park Hotel in the Irish county of Kerry.
.. practicing the pose…
One of the first image taken of the Garden Terrace at the Killarney Park Hotel in the Irish county of Kerry.
.. and some lengthy talks…
One of the first image taken of the Garden Terrace at the Killarney Park Hotel in the Irish county of Kerry.
.. the sun finally came out to play – so it was all hands on board…
One of the first image taken of the Garden Terrace at the Killarney Park Hotel in the Irish county of Kerry.
.. to create this image…
The Garden Terrace at the Killarney Park Hotel in town centre of Killarney in the Irish County of Kerry.
.. of their new Garden Terrace, which is located at the rear next to the Garden Bar…
The Garden Bar at the Killarney Park Hotel in Town Centre of Killarney in the Irish County of Kerry.
.. were we all enjoyed a few cold beers later on, needs to say smile

Anyway, there you have it – doing our best to keep it real, but hopefully making you want to be here too…
The lobby fireplace at the Killarney Park Hotel in Town Centre of Killarney in the Irish County of Kerry.
.. as that’s our goal – as we invite you into ‘our world’, through the images that we create.

From Claudio, Marie & me @ ampimage, trying to make you feel like you are already there, in “the kingdom” of Kerry smile

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4 Comments »

  1. […] like this… .. before we stopped for a well deserved bite to eat… .. out in their Garden Terrace – which I talked about shooting 2 years […]
    The Garden Terrace at the Killarney Park Hotel.

    Pingback by The 3rd floor. | Ashley Morrison's Blog — January 29, 2017 @ 5:15 pm | Reply

  2. […] So on that note, I’ll now let the pictures tell the story of what we were doing this week down in County Kerry, at the Killarney Park Hotel, with John and his team – who we have worked with before, which I talked about here: Keeping it real. […]

    Pingback by There is taking a picture… | Ashley Morrison's Blog — May 1, 2016 @ 10:42 am | Reply

  3. Great post,

    I’m photographing at the level of a real estate photographer right now and hope to break to working more on the commercial side. I wish that Realtors would realize the efforts involved to make scenes look natural as you do. Big fan. Thanks.

    Comment by Jason Lusk — June 20, 2015 @ 3:07 am | Reply

    • Being aware of it beforehand is one thing, being happy to pay for it afterwards is another wink

      So it usually comes down to the use, i.e. how much they need to use your images – the Media use, the Period of use and the Territory of use, being the 3 keys things here.

      Little use = Little value.
      Greater use = Greater value… to them.

      And so it’s that perceived value to them beforehand, that will ultimately determine how much they are willing to pay afterwards – which in the case of most Realtors, is very Little… unfortunately – even though the value of what they are selling and/or you are being asked to shoot, is often Great.

      So unless they are planning on using your images a lot more at some stage, then this is just something you will have to expect… for now wink

      A Hotel on the other hand, like this one, may be planning on using the images in a lot of different Media over the next 5+ years – and possibly in different countries throughout the World too – so they will naturally want the images to be ‘good enough’ to meet their usage requirements here – and so as a result of that, their budget and/or the amount they are prepared to pay beforehand, is often much Greater… which in turn, then allows me to be able to afford to do what I do.

      My goal is therefore simply: It’s to produce some images that they will want to use a lot over the years to come in various media too…
      Sceen grab how one of our images was used on the web page about the rooms and suites at the Killarney Park Hotel in Town Centre of Killarney in the Irish County of Kerry.
      .. which is why I would therefore light it the way that I do and Marie would style it the way that she does, etc, etc – because we actually do want our clients to want to use our images a lot smile

      Comment by Ashley Morrison — June 20, 2015 @ 8:30 am | Reply


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