Ashley Morrison's Blog

September 2, 2014

How it looks today.

At the end of each month, my computer’s dairy reminds me of which licenses are about to expire.

So this month, for example, three are about to expire – and so the reminder emails were sent out yesterday to let them all know ahead of time.

Just a quick note to let you know Licence No. 20120913-00016726 expires on the 30th September 2014.

5 images of various rooms and areas at Ashford Castle in Cong.
DVD Reference: 20100712 Ashford
For exclusive use, for Ashford Castle to use these images for:-
Media use: Worldwide web & promotional emails only.
Period of use: 2 years (ends 30th September 2014).
Territory of use: Internet only.
(BUR £200.00 per image).

So if you would like to extend the license period, on one or more of these images, please let us know by the end of the month.

And in this case their reply was:

Dear Ashley
Many thanks but we will NOT be renewing the Licence , as Ashford has been completely Restored in the past year , since Ashford was bought by Red Carnation hotels.
Trust all is well with you and Maire and hope to see you both again soon.
Very best regards

So I decided to have a wee look to see how the castle now looks, as we had talked to Suzie from the Red Carnation Hotels last year about all of this, during this shoot…
The Doorman at Ashford Castle in County Mayo talking to a guest on the bridge.

.. which we talked about here: Welcome to Ashford Castle.

And yes there has indeed been a lot of changes – so I’m not surprised that they no longer need to use our images anymore.

Anyway, many of the new images they now show on their website are of rooms and areas of the hotel we never shot; however, I did notice a few have been re-captured by a London photographer – who says he aims to create natural feeling imagery that brings out the best in people, places and all things in general”.

So was obviously very interested to see how those rooms now looked – both in terms of decor and naturally how they had been photographed too – as I remember this being a tough one to shoot back in 2010, which I talked about here: Ashford Castle in County Mayo.

So here are two of them: “Space to relax and entertain in the lovingly restored Presidential Suite”  – as it looks today…

(The newly restored Presidential Suite at Ashford Castle)

.. as opposed to how it looked back in 2010…
Presidential Suite in Ashford Castle which is located near to the village of Cong in County Mayo.

.. and  “Enjoy fine dining in the George V dining room, lovingly restored”  – as it looks today…

(The newly restored George V dining room at Ashford Castle)

.. as opposed to how it looked back in 2010…
The George V dining room at Ashford Castle in County Mayo.
.. when we produced this image of it.

Love what they have done here in terms of decor – but not so sure about those images – so may just reply:

No problems and thanks for letting us know.
Trust all is well with everyone at Ashford Castle – and yes, no doubt we will be seeing you’ll again real soon, to produce some new images that you will want to use. 

Since that is what I feel they really now need here – to help them market & advertise this magnificent old castle throughout the world- which currently looks to have been beautifully restored.

Or is that just wishful thinking on my part?

Anyway, one down and two to go, so we will see how it goes – but I sure would like to make that place sing for them, as it is, without doubt, one of Ireland’s most magnificent hotels wink


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Comments (3)


  1. I really think that they will be contacting you very soon, even if they want the “natural feeling” 🙂

    Comment by Miguel Angel — November 15, 2014 @ 2:10 am | Reply

  2. Interesting piece. When a presumably satisfied client goes elsewhere without your knowledge is always a tough situation. Doesn’t help when you compare what they had to what they got.

    Comment by Andrew Ptak — September 5, 2014 @ 12:30 pm | Reply

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