Ashley Morrison's Blog

April 17, 2014

Livin’ in a box

From Cape Cod it was over to Boston the following morning – and after spending 2 hours driving around in circles, we finally arrived in more ways than one – as this was David Hacin’s, an award winning architect, Laconia Lofts project we were about to shoot.

Wow – what a space…
David Hacin's Laconia Lofts project in Boston.
.. which required almost no additional light to capture…
David Hacin's Laconia Lofts project in Boston.
.. and what a view too…
View from David Hacin's Laconia Lofts project in Boston.
.. of the Boston cityscape towards Back Bay.

Laconia Lofts is an award-winning Boston loft apartment with an open plan kitchen, living and dining area, guest suite with bathroom, master bedroom and bathroom and study areas. There’s also an open plan lounge zone which overlooks the lower level – located in the heart of the burgeoning South End arts district, which people are now call the SoWa area – as in South of Washington (an analogy of SoHo in New York) – which is just bursting with energy, thanks to the many art galleries, shops, restaurants, and parks in the immediate area.

Sitting up to perfection too – so beside Marie having to move his phone out of the way…
Marie setting up the kitchen shot in David Hacin's Laconia Lofts project in Boston.
.. and add a few books for the camera…
Marie setting up the kitchen shot in David Hacin's Laconia Lofts project in Boston.
.. we had little to do here…
David Hacin's Laconia Lofts project in Boston.
.. besides point and shoot…
David Hacin's Laconia Lofts project in Boston.
.. and shoot…
David Hacin's Laconia Lofts project in Boston.
.. and shoot.

‘Boxes within Boxes’ is how David’s partner decided it…
David Hacin's Laconia Lofts project in Boston.
.. but there was more to it than simple boxes – as there was also some very clever ideas used here to divide the place up and control the light – like in this bedroom for example…
Bedroom in David Hacin's Laconia Lofts project in Boston.
.. which I just loved.

The panels of the pivoting wall mean you can lie in bed and enjoy the starry sky at night. Swivel them back at dawn for privacy.

A masterpiece in more ways than one…
Painting in David Hacin's Laconia Lofts project in Boston.
.. and therefore no great surprise to see Bruce Willis walking through it at the start of the movie Surrogates, which was filmed in Boston around 2009.

Or that it was featured by 25 Beautiful Homes magazine…
Pages 82 to 85 in the September 2007 issue of 25 Beautiful Homes magazine featuring David Hacin and Tim Grafft's Laconia Lofts project apartment in Boston.
.. on pages 82 to 85 in their in the September 2007 issue – or in Templeton Robinson’s Property Life magazine…
Pages 12 to 15 in issue 4 of Templeton Robinson's Property Life magazine featuring David Hacin and Tim Grafft's 'Laconia Lofts' project apartment in Boston.
.. on pages 12 to 15 in their 4th issue – as well as some of the images being used by Epson for very large ‘point of sale’ exhibition display prints.

Sure wouldn’t mind livin’ in a box like this – so just like to say a big thank you to David & his partner for inviting us in, and giving us this opportunity to capture their box – from Marie & me @ ampimage.com

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3 Comments »

  1. Owo ! nice shoot and nice architecture !

    Comment by islamverysimple — April 17, 2014 @ 9:22 am | Reply

  2. Great work Ashley. Thanks for the chat last week. Just shows how self funded shoots can become profitable with knowledge of your market and the confidence in your skills

    Comment by neillwatson — April 17, 2014 @ 7:27 am | Reply

    • Thanks Neill.
      It was around this time in my career, that I started to realised that I was basically always employing myself, no matter what – as all my clients were doing, was ‘asking me’ to provide them some images for them to use – and so that is all they were really wanting to pay me for, i.e. for the use of my work afterwards, rather than for me to do the work – which is why they really didn’t want to know about my costs or the fact that I would need an assistant or that I would need to hire out extra gear, etc, etc.

      Because all they wanted to know, is how much it would cost them, for me to produce and then provide them with some images for them to use – for whatever it was they needed to use them for. And so the value to them would be determine by their usage requirements, which I therefore needed to take into account – as that is what would then determine what I could afford to do.

      Putting the horse in front of the cart, rather than the other way around 🙂

      So whether we waited for them to ask first or whether we just went ahead and shot it first, won’t really change what they are prepared to pay us – as they were just paying us for the use of our work either way.

      The penny had finally dropped – and so what I’m writing about here, is what happen next, as a result of me now thinking outside of the box 🙂

      Comment by Ashley Morrison — April 17, 2014 @ 8:09 am | Reply


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