Is an old saying in the world of advertising photography.
And so Marie writes:
Working with Ashley on Nature Calico site has been interesting !! To be involved in direct retail is a very new experience for both of us.
Most of our commercial work is helping others to sell their product – but seeing the outcome at first hand is fascinating !!
Ok – exactly 3 months on and with a VERY small initial email shot to test the water, we have now had over 7,000 visitors and over 70,000 page visits.
And yes, orders are steadily coming in – along with wonderful feedback.
Can we compete in price with the Big Boys ? – of course not !!
Can we offer something different ??? – We believe we can !!!
We believe that beautiful imagery combined with a little bit of warmth and personality is a winning combo.
Online shopping can be soulless – what we are doing is showing the product in context. Moreover we are selling with a personal touch – style tips, a chatty blog, nicely wrapped parcels and so on.
I believe we are showing that online shopping can be enjoyable !! And if the initial reaction continues, touch wood, we are showing that a unique approach to “selling the sizzle” works !!!
So yes, we have been busy shooting – things like this cable knitted hot water bottle cover…
.. vintage letters…
.. which Marie can’t seem to resist – plus this girly bust…
.. which we both smiled at the resemblance to Queen Victoria’s shadow created by the light – plus a new range of leather goods…
.. this Yacht…
.. which I really liked – and being Christmas and all that, we naturally had to shoot a Christmas stocking…
.. as well as LOADS of other stuff too.
Selling the steak with a touch of sizzle – is how I would describe it, as we are also creating a mood – which is what we love to do and maybe one day we can do for you too 🙂
From Marie & me @ www.ampimage.com