Ashley Morrison's Blog

July 6, 2012

Ireland does golf well

Filed under: Work Rest & Play. — Ashley Morrison @ 1:53 pm
Tags: , , , ,

I may not be a golfer myself, however, I enjoy watching our Irish boys doing well – and it was great to follow the recent Irish Open in Portrush.

We had a most enjoyable meeting and recce trip during the week with the management of Mount Juliet Country Estate – a stunning 5-star resort in County Kilkenny, which includes a championship golf course. The grounds and parkland course are so immaculate, it’s obvious why it is rated so highly and has hosted some major tournaments.

Before shooting a hotel, we spend a lot of time just trying to understand the Client’s needs – so we take loads of recce shots; we listen carefully to the Client and then we produce a Concept Report…
Concept report for Mount Juliet Country Club by Ashley Morrison and Marie McMillen.
.. suggesting images that we feel will work for them over the next few years.

It’s a time-consuming exercise but as our strapline says – “great shots don’t just happen” !!

So hopefully a bit like the Irish Open at Royal Portrush, we will back down to Mount Juliet Country Estate sooner rather than later as a result.

From Marie & me @

1 Comment »

  1. […] brief here… .. which we touch on in our concept report, was to show the warmth, comfort and personality of Mount […]

    The final image that was created here…
    The Lady Helen Reading room in Mount Juliet House at Mount Juliet Country Estate in County Kilkenny.
    .. in the Reading room at Mount Juliet House in County Kilkenny.

    Pingback by Diverse mixture of images. | Ashley Morrison's Blog — May 18, 2016 @ 6:04 am | Reply

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