Ashley Morrison's Blog

November 12, 2010

Selling the Sizzle…

Filed under: Photography,Web links — Ashley Morrison @ 9:12 am
Tags: ,

Any interesting story in the news at present…

Ilyuka’s vendor has spared no expense in an effort to sell the historic home in a softening property market. $200,000 has reportedly been spent on a five-minute, mini-movie of “The story of 24hrs in Ilyuka”.

More on the story here: $200,000 plus to sell a house?

But what’s even more interesting to me, is how they choose to spend their budget, in terms of the media they used. Very much web-based which includes this great YouTube video…

.. which is all about selling the Sizzle, rather than selling the Steak.

Love it !!


  1. this i use

    Comment by stacy — November 21, 2010 @ 6:23 pm | Reply

  2. give me now

    Comment by me — November 19, 2010 @ 4:31 am | Reply

  3. Hi Ashley

    My aunt lives further up the Mornington peninsula, but sadly nowhere near as palatial!! Your natural progression will be the director’s chair next.

    Comment by Stuart — November 15, 2010 @ 5:35 pm | Reply

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