Ashley Morrison's Blog

November 12, 2010

Selling the Sizzle…

Filed under: Photography,Web links — Ashley Morrison @ 9:12 am
Tags: ,

Any interesting story in the news at present…

Ilyuka’s vendor has spared no expense in an effort to sell the historic home in a softening property market. $200,000 has reportedly been spent on a five-minute, mini-movie of “The story of 24hrs in Ilyuka”.

More on the story here: $200,000 plus to sell a house?

But what’s even more interesting to me, is how they choose to spend their budget, in terms of the media they used. Very much web based which includes this great YouTube video…


.. which is all about selling the Sizzle, rather than selling the Steak.

Love it !!

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3 Comments »

  1. this i use

    Comment by stacy — November 21, 2010 @ 6:23 pm | Reply

  2. give me now

    Comment by me — November 19, 2010 @ 4:31 am | Reply

  3. Hi Ashley

    My aunt lives further up the Mornington peninsula, but sadly nowhere near as palatial!! Your natural progression will be the director’s chair next.

    Comment by Stuart — November 15, 2010 @ 5:35 pm | Reply


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