… and understanding what it is you are asking for.
Asking for ‘All Rights’ is saying you need to use the images in every media, for unlimited years, throughout the world – which would imply you are about to spend millions on advertising, in every country throughout the world, over the next 10 years.
On top of this, you are implying you need to be able to sell the images onto others too – which would include Stock Libraries, etc.
So if we were to relate that to you booking into a Hotel – the Hilton Hotel for example (where they provide hotels for people to use, just as we provide images for people to use) – it would be like asking them to give you a price for this:
Media Use: All Media – asking for this is like saying to the Hotel you need the use of all their facilities and all their rooms.
Period of Use: Unlimited – is like saying you need to stay for as long as you like.
Territory: Worldwide – is like saying you need to say in all their other hotels around the world too.
So what you are asking for here is: every room and full use all their facilities, in all their hotels around the world, forever.
On top of this, you are also asking them to agree to you being able to sell all their facilities and rooms, in every hotel around the world, onto whoever you want, whenever you want.
So as you can see, asking for ‘All Rights’ is asking for a lot.
I’m quite sure the Hilton wouldn’t say yes to this, especially not for the same price as a one nights B&B, in one of their hotels 🙂
When quoting a fee, the 4 main things that will therefore determine the licence fee are:
1. Number of images you want to use.
2. Media use.
3. Period of use.
4. Territory of use.
So naturally, the more you say you need to use the image or images…
.. the greater the fee will be – because we will be using this information to determine what all we need to do, to meet your needs.
Remember: ‘Want’ is not the same as ‘Need’.
So… if you really do need some images produced, because you need to use them in All Media, for Unlimited years, throughout the world – then naturally we will assume you have the budget in place, to help us meet your needs. Because obviously those images will need to be amazing (if you are about on spend millions on advertising, in every country throughout the world, over the next 10 years) and that’s what we will therefore need to take into account, when quoting a fee.
Because there are more than 100 different ways to shoot any subject.