… and image is (almost) everything:
How can you achieve the best ROI from your Hotels Marketing Budget ?
“If your target market is the male business traveler, keep in mind that in general, males take approximately 2.5 seconds to make a decision to continue reading (or not) when visual imagery is involved”.
“Interestingly, for leisure travel, women are the predominate decision makers – taking an average of 29 days and performing 12 searches and visiting 22 different travel sites prior to making their vacation bookings. With this sort of detailed evaluation, you will want to be sure that your visual imagery matches or exceeds that of your competitive set. According to the TIA (Travel Industry Association), the vast majority of reservations are still made at the visual gallery or one click later.”