(As posted on the Pro Photo forum.)
If someone says the use of the images isn’t important, when they are asking you to quote a fee, then you shouldn’t be concerned about it neither.
So the next job they ask you to do for them, charge them for ‘your time’ – then turn up and ask them for their mobile phone.
Take the pictures they want taken with that – and then hand it back to them when you are done, so they have the pictures.
See then if they care about the use or being able to use the images.
“It’s unwise to pay too much, but it’s worse to pay too little. When you pay too much, you lose a little money – that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do.”
It’s totally about the use, as far as I am concerned – as it’s the only reason they are asking you to provide them with some images in the first place i.e. because they want to use them.
So the (Licence) fee naturally needs to reflex the that.
The Media use, the Period of use and the Territory of use are therefore the 3 key things that will determine the true value of any image.
And that’s why you should always clearly state what those 3 things are – when Quoting a fee – so as to avoid any misunderstandings down the road, as to what you are agreeing to provide them with, for that amount of money.