Ashley Morrison's Blog

January 5, 2010

Quoting a fee: the brief.

Filed under: Licence fees — Ashley Morrison @ 9:08 am
Tags: , , , , , , ,

I received is email today from a web design company, asking for a quote:

Hi Ashley,

Happy New Year to you and all the best for 2010. I have a few new design jobs that we’re going to need to get some photography quotes for. The first is for a large mostly _________ based hotel group, _______ Hotels. We are looking to get a quote which includes 5 shots of each property in the group. These shots are not just room specific, as we are looking to highlight the property, not only the rooms. There are 7 properties in the group, so if you could quote me for 5 shots for each property.

The second project is a new site we are doing for _________ hotel in ______. Here the client was looking for recommendations for photography, so I have passed on your details to _________________, who is the GM there. He should be calling you soon to discuss what he requires.

If you have any questions on the above, please let me know. Looking forward to working with you in 2010.

Thank you,

So I need to give them a price based on this information.

But where does one start?
Keeping in mind that there are more than 100 different ways to shoot any subject – and therefore all images are not equal or even close at times.
The Before & after section on our website clearly shows this – same room (subject) but very different looking final image.

So how do you go about quoting a fee – for something where there are possibly hundreds of variables – that’s the big question.
Keeping in mind: if you quote to much you won’t get the job and if you quote to little, you may not be able to afford to do what you would like to do.


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